AI facts
As at Fri 9 Oct 2026Hvidbjerg Logistik, an Odense logistics firm, holds no contract with BG-Demo: no order form was executed and no invoices exist. The CRM deal for Growth, at an amount of £62k with an ACV of £50k, closed lost on 7 May 2026 with the reason no decision. The 15 Apr 2026 proposal remains an open, unsigned item. There is no usage or ticket history because the brain was never deployed. The last recorded interaction was the 16 Apr 2026 proposal call with Søren Lund.
Profile
Updated 9 Oct 26- IndustryLogisticsSource: CRM company record
- Websitehvidbjerg.exampleSource: CRM company record
- CountryDenmarkSource: CRM company record · CRM code DK · Region EU
- HQ cityOdenseSource: CRM company record
- Size480 employeesSource: CRM company record
- CRM ownerMatteo RicciSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 13 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the Growth deal closed lost on 7 May 2026 with no decision and nothing was signed. Both Mette Kjærgaard and Søren Lund spoke positively, and the renewal price question went unanswered, so a win-back approach that settles price in writing is the one opportunity.
Key facts
Updated 9 Oct 26- Last contact16 Apr 2026Email: Demo follow-up: next steps · 176 days before 9 Oct 2026
Next step
As at Fri 9 Oct 2026- What
- Matteo Ricci sends Søren Lund a written Growth offer stating the year-one and renewal price, together with the order form he asked for. Re engage
- Who
Matteo Ricci
- When
- This week by 9 Oct 2026
- Why
- Matteo Ricci should send Søren Lund a written Growth offer that settles the price after year one. That question went unanswered after the 16 Apr 2026 call, and the deal closed lost on 7 May 2026 for no decision.
The story
As at Fri 9 Oct 2026Lost: Hvidbjerg Logistik's Growth deal, amount £62k, closed lost on 7 May 2026 for no decision, with nothing signed or invoiced. Both buyers were positive, so a written price offer from Matteo Ricci is the win-back route.
Lost: Hvidbjerg Logistik holds no contract with BG-Demo. The Growth deal, amount £62k, closed lost on 7 May 2026 for no decision, with no executed order form, no invoices and no renewal date.
There is no usage or ticket history because the brain was never deployed. Matteo Ricci led four calls and two threads with Mette Kjærgaard, the champion, and Søren Lund, the CFO, and both spoke positively.
The last recorded interaction was the 16 Apr 2026 proposal call. The main risk is price: discovery quoted £44k a year against £50k in the 15 Apr 2026 proposal, and Søren's renewal price question went unanswered.
Matteo should send Søren a written Growth offer stating the year-one and renewal price, with the order form he asked for, by 9 Oct 2026. Owen Tallis approves the price position first.
ARR journey
Platform usage
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- Draft Growth tier proposal draft · proposal · 10 Apr 2026
- Growth tier proposal with fees issued · proposal · 15 Apr 2026
- Security (1)
- Security questionnaire for Growth deployment issued · security questionnaire · 3 Apr 2026
Activity
- 16 Apr 2026callHvidbjerg Logistik / BG-Demo – Proposal
- 15 Apr 2026documentHvidbjerg Logistik - Proposal
- 10 Apr 2026documentHvidbjerg Logistik - Proposal v1
- 8 Apr 2026email threadPlanning the proposal: when can we talk?
- 7 Apr 2026email threadDemo follow-up: next steps
- 7 Apr 2026callHvidbjerg Logistik / BG-Demo – Demo
- 3 Apr 2026documentHvidbjerg Logistik - Security Questionnaire
- 27 Mar 2026callHvidbjerg Logistik / BG-Demo – Demo
- 4 Mar 2026callHvidbjerg Logistik / BG-Demo – Discovery
- 9 Feb 2026dealHvidbjerg Logistik – New
- 26 Nov 2024eventRevenue leaders roundtable
+27
Contacts
Evidence trail
Updated 9 Oct 26Hvidbjerg Logistik's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 9 AI summaries of 10 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Hvidbjerg Logistik / BG-Demo – Discovery entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_001 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_002 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_003 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik / BG-Demo – Proposal entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_004 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik – New entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- crm/deal_line_items.csv deal_139_01:1 raw row
- crm/deal_line_items.csv deal_139_01:2 raw row
- crm/deal_stage_history.csv deal_139_01:1 raw row
- crm/deal_stage_history.csv deal_139_01:2 raw row
- crm/deal_stage_history.csv deal_139_01:3 raw row
- +3 more
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik - Security Questionnaire entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_001 raw row
- Hvidbjerg Logistik entity
- +5 more
- Hvidbjerg Logistik / BG-Demo – Discovery entity
- AI opinion page block
- Hvidbjerg Logistik lost AI record
- Hvidbjerg Logistik – New entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- crm/deal_line_items.csv deal_139_01:1 raw row
- crm/deal_line_items.csv deal_139_01:2 raw row
- crm/deal_stage_history.csv deal_139_01:1 raw row
- crm/deal_stage_history.csv deal_139_01:2 raw row
- crm/deal_stage_history.csv deal_139_01:3 raw row
- +3 more
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik: proposals, nothing executed AI record
- Hvidbjerg Logistik - Security Questionnaire entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_001 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik - Proposal v1 entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_002 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik - Proposal entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_003 raw row
- Hvidbjerg Logistik entity
- Security questionnaire, Growth tier AI record
- Hvidbjerg Logistik - Security Questionnaire entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_001 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik - Security Questionnaire entity
- Growth tier proposal, draft v1 AI record
- Hvidbjerg Logistik - Proposal v1 entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_002 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik - Proposal v1 entity
- Growth tier proposal, 8-week implementation AI record
- Hvidbjerg Logistik - Proposal entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_003 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik - Proposal entity
- +1 more
- Hvidbjerg Logistik - Security Questionnaire entity
- Discovery: scattered freight and finance data AI record
- Hvidbjerg Logistik / BG-Demo – Discovery entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_001 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik / BG-Demo – Discovery entity
- Growth demo on mirrored TMS and Xero data AI record
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_002 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Growth tier demo on Salesforce and Xero AI record
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_003 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Growth proposal walk-through with CFO AI record
- Hvidbjerg Logistik / BG-Demo – Proposal entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_004 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik / BG-Demo – Proposal entity
- +11 more
- Hvidbjerg Logistik – New entity
- Hvidbjerg Logistik lost AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_139 facts table
- Hvidbjerg Logistik – New entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- crm/deal_line_items.csv deal_139_01:1 raw row
- crm/deal_line_items.csv deal_139_01:2 raw row
- crm/deal_stage_history.csv deal_139_01:1 raw row
- crm/deal_stage_history.csv deal_139_01:2 raw row
- crm/deal_stage_history.csv deal_139_01:3 raw row
- +3 more
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik – New entity
- facts.arr_monthly:org_139 facts table
- AI facts page block
- Hvidbjerg Logistik lost AI record
- Hvidbjerg Logistik – New entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- crm/deal_line_items.csv deal_139_01:1 raw row
- crm/deal_line_items.csv deal_139_01:2 raw row
- crm/deal_stage_history.csv deal_139_01:1 raw row
- crm/deal_stage_history.csv deal_139_01:2 raw row
- crm/deal_stage_history.csv deal_139_01:3 raw row
- +3 more
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik: proposals, nothing executed AI record
- Hvidbjerg Logistik - Security Questionnaire entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_001 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik - Proposal v1 entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_002 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik - Proposal entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_003 raw row
- Hvidbjerg Logistik entity
- Security questionnaire, Growth tier AI record
- Hvidbjerg Logistik - Security Questionnaire entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_001 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik - Security Questionnaire entity
- Growth tier proposal, draft v1 AI record
- Hvidbjerg Logistik - Proposal v1 entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_002 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik - Proposal v1 entity
- Growth tier proposal, 8-week implementation AI record
- Hvidbjerg Logistik - Proposal entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_003 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik - Proposal entity
- +1 more
- Hvidbjerg Logistik - Security Questionnaire entity
- Discovery: scattered freight and finance data AI record
- Hvidbjerg Logistik / BG-Demo – Discovery entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_001 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik / BG-Demo – Discovery entity
- Growth demo on mirrored TMS and Xero data AI record
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_002 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Growth tier demo on Salesforce and Xero AI record
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_003 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Growth proposal walk-through with CFO AI record
- Hvidbjerg Logistik / BG-Demo – Proposal entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_004 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik / BG-Demo – Proposal entity
- +11 more
- Hvidbjerg Logistik – New entity
- Hvidbjerg Logistik lost AI record
- Contacts page block
- Mette Kjærgaard entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- crm/contacts.csv per_13901:org_139 raw row
- Hvidbjerg Logistik entity
- Søren Lund entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- crm/contacts.csv per_13902:org_139 raw row
- Hvidbjerg Logistik entity
- Rasmus Holm entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- crm/contacts.csv per_13903:org_139 raw row
- Hvidbjerg Logistik entity
- Mette Kjærgaard entity
- Open deals (computed from the records; nothing to show yet) page block
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik entity
- Documents page block
- Hvidbjerg Logistik - Security Questionnaire entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_001 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik - Proposal v1 entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_002 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik - Proposal entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_003 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik - Security Questionnaire entity
- hero page block
- Hvidbjerg Logistik lost AI record
- Hvidbjerg Logistik – New entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- crm/deal_line_items.csv deal_139_01:1 raw row
- crm/deal_line_items.csv deal_139_01:2 raw row
- crm/deal_stage_history.csv deal_139_01:1 raw row
- crm/deal_stage_history.csv deal_139_01:2 raw row
- crm/deal_stage_history.csv deal_139_01:3 raw row
- +3 more
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik: proposals, nothing executed AI record
- Hvidbjerg Logistik - Security Questionnaire entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_001 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik - Proposal v1 entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_002 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik - Proposal entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_003 raw row
- Hvidbjerg Logistik entity
- Security questionnaire, Growth tier AI record
- Hvidbjerg Logistik - Security Questionnaire entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_001 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik - Security Questionnaire entity
- Growth tier proposal, draft v1 AI record
- Hvidbjerg Logistik - Proposal v1 entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_002 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik - Proposal v1 entity
- Growth tier proposal, 8-week implementation AI record
- Hvidbjerg Logistik - Proposal entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- document_store/files.csv doc_139_003 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik - Proposal entity
- +1 more
- Hvidbjerg Logistik - Security Questionnaire entity
- Discovery: scattered freight and finance data AI record
- Hvidbjerg Logistik / BG-Demo – Discovery entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_001 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik / BG-Demo – Discovery entity
- Growth demo on mirrored TMS and Xero data AI record
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_002 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Growth tier demo on Salesforce and Xero AI record
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_003 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik / BG-Demo – Demo entity
- Growth proposal walk-through with CFO AI record
- Hvidbjerg Logistik / BG-Demo – Proposal entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- call_recorder/calls.csv call_139_004 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik / BG-Demo – Proposal entity
- +11 more
- Hvidbjerg Logistik – New entity
- facts.reconciliation_t0:org_139 facts table
- Hvidbjerg Logistik – New entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- crm/deal_line_items.csv deal_139_01:1 raw row
- crm/deal_line_items.csv deal_139_01:2 raw row
- crm/deal_stage_history.csv deal_139_01:1 raw row
- crm/deal_stage_history.csv deal_139_01:2 raw row
- crm/deal_stage_history.csv deal_139_01:3 raw row
- +3 more
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik – New entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Signals: Hvidbjerg Logistik signals (no model)
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik lost AI record
- Key facts page block
- facts.reconciliation_t0:org_139 facts table
- Hvidbjerg Logistik – New entity
- Hvidbjerg Logistik entity
- crm/companies.csv org_139 raw row
- crm/deal_line_items.csv deal_139_01:1 raw row
- crm/deal_line_items.csv deal_139_01:2 raw row
- +3 more
- Hvidbjerg Logistik entity
- Hvidbjerg Logistik – New entity
- facts.reconciliation_t0:org_139 facts table
- Evidence trail page block
- The story page block
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block