Irwell Payroll Services
Lost£0AI facts
As at Fri 9 Oct 2026Irwell Payroll Services, a Bolton payroll bureau, has no contract with BG-Demo: the CRM stage is lost and there are no invoices. The Starter new-business deal, quoted at £26k for the first year with a £20k subscription, closed lost on 1 Nov 2024 with reason no decision. The organisation has no usage or tickets on record. BG-Demo holds two unsigned Starter proposals, dated 27 Aug 2024 and 30 Aug 2024. The last recorded interaction was the 1 Oct 2024 negotiation call.
Profile
Updated 9 Oct 26- IndustryPayroll servicesSource: CRM company record
- Websiteirwell.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityBoltonSource: CRM company record
- Size120 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 14 Oct 2026
CRMmade from
AI opinion
As at Fri 9 Oct 2026Lost, because the only deal closed lost on 1 Nov 2024 with no decision and nothing has been recorded since the 1 Oct 2024 call. Keith Partington found the price steep for a small bureau. A win-back approach to him on Starter is the one opportunity.
Key facts
Updated 9 Oct 26- Last contact1 Oct 2024Call: Irwell Payroll Services / BG-Demo – Negotiation · 738 days before 9 Oct 2026
Computedmade from
Next step
As at Fri 9 Oct 2026- What
- Tom Ashdown writes to Keith Partington as the new owner and offers a short call to reopen a Starter conversation at the v2 list. Re engage
- Who
Tom Ashdown- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown should reopen Irwell Payroll Services with Keith Partington, who liked the brain but found Starter steep, because nobody active at BG-Demo has spoken to Irwell since the 1 Oct 2024 negotiation call.
The story
As at Fri 9 Oct 2026Lost
Lost: Irwell Payroll Services never signed. The Starter deal closed lost on 1 Nov 2024 with reason no decision, and there has been no contact since 1 Oct 2024. Tom Ashdown should reopen a Starter win-back with Keith Partington by 9 Oct 2026.
Lost: Irwell Payroll Services never signed. Its Starter new-business deal, quoted at £26k for the first year, closed lost on 1 Nov 2024 with reason no decision; there is no contract or invoice.
Irwell never went live, so there are no usage figures and no tickets. Priya Raman ran all four calls and left BG-Demo on 28 Aug 2026; Keith Partington, Managing Director, and Dawn Hindle, the champion, have had no contact since 1 Oct 2024.
On the 1 Oct 2024 negotiation call Keith said the team loved the brain but found the price steep for a small bureau. The main risk is price: any return would be new business at the v2 Starter list of £22k.
Tom Ashdown, the CRM owner, should write to Keith as the new owner by 9 Oct 2026, copying Dawn, with Owen Tallis agreeing a first-term Starter discount within the 20% limit.
ARR journey
Accountingmade from
Platform usage
Usagemade from
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- Starter tier draft proposal draft · proposal · 27 Aug 2024
- Starter tier proposal issued · proposal · 30 Aug 2024
Documentsmade from
Activity
- 1 Oct 2024callIrwell Payroll Services / BG-Demo – Negotiation
- 2 Sep 2024callIrwell Payroll Services / BG-Demo – Proposal
- 30 Aug 2024documentIrwell Payroll Services - Proposal
- 27 Aug 2024documentIrwell Payroll Services - Proposal v1
- 30 Jul 2024callIrwell Payroll Services / BG-Demo – Demo
+1 - 1 Jul 2024callIrwell Payroll Services / BG-Demo – Discovery
- 28 May 2024dealIrwell Payroll Services – New
CRMmade from
Contacts
CRMmade from
Evidence trail
Updated 9 Oct 26Irwell Payroll Services' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 6 AI summaries of 7 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 4 staff (0 with an AI write-up), shown on 3 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Irwell Payroll Services / BG-Demo – Discovery entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_001 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services / BG-Demo – Demo entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_002 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services / BG-Demo – Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_003 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services / BG-Demo – Negotiation entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_004 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services – New entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- crm/deal_line_items.csv deal_125_01:1 raw row
- crm/deal_line_items.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:1 raw row
- crm/deal_stage_history.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:3 raw row
- +4 more
- Irwell Payroll Services entity
- Irwell Payroll Services - Proposal v1 entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_001 raw row
- Irwell Payroll Services entity
- +1 more
- Irwell Payroll Services / BG-Demo – Discovery entity
- AI opinion page block
- Irwell Payroll Services lost AI record
- Irwell Payroll Services – New entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- crm/deal_line_items.csv deal_125_01:1 raw row
- crm/deal_line_items.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:1 raw row
- crm/deal_stage_history.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:3 raw row
- +4 more
- Irwell Payroll Services entity
- Irwell Payroll: proposals only, none executed AI record
- Irwell Payroll Services - Proposal v1 entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_001 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services - Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_002 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services Starter proposal v1 AI record
- Irwell Payroll Services - Proposal v1 entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_001 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services - Proposal v1 entity
- Irwell Payroll Services Starter proposal AI record
- Irwell Payroll Services - Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_002 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services - Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services - Proposal v1 entity
- Discovery: manual search across four systems AI record
- Irwell Payroll Services / BG-Demo – Discovery entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_001 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services / BG-Demo – Discovery entity
- Starter demo: payroll and client trends AI record
- Irwell Payroll Services / BG-Demo – Demo entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_002 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services / BG-Demo – Demo entity
- Starter proposal walk-through and pricing AI record
- Irwell Payroll Services / BG-Demo – Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_003 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services / BG-Demo – Proposal entity
- Price negotiation on first-year order form AI record
- Irwell Payroll Services / BG-Demo – Negotiation entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_004 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services / BG-Demo – Negotiation entity
- +8 more
- Irwell Payroll Services – New entity
- Irwell Payroll Services lost AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_125 facts table
- Irwell Payroll Services – New entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- crm/deal_line_items.csv deal_125_01:1 raw row
- crm/deal_line_items.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:1 raw row
- crm/deal_stage_history.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:3 raw row
- +4 more
- Irwell Payroll Services entity
- Irwell Payroll Services – New entity
- facts.arr_monthly:org_125 facts table
- AI facts page block
- Irwell Payroll Services lost AI record
- Irwell Payroll Services – New entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- crm/deal_line_items.csv deal_125_01:1 raw row
- crm/deal_line_items.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:1 raw row
- crm/deal_stage_history.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:3 raw row
- +4 more
- Irwell Payroll Services entity
- Irwell Payroll: proposals only, none executed AI record
- Irwell Payroll Services - Proposal v1 entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_001 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services - Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_002 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services Starter proposal v1 AI record
- Irwell Payroll Services - Proposal v1 entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_001 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services - Proposal v1 entity
- Irwell Payroll Services Starter proposal AI record
- Irwell Payroll Services - Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_002 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services - Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services - Proposal v1 entity
- Discovery: manual search across four systems AI record
- Irwell Payroll Services / BG-Demo – Discovery entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_001 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services / BG-Demo – Discovery entity
- Starter demo: payroll and client trends AI record
- Irwell Payroll Services / BG-Demo – Demo entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_002 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services / BG-Demo – Demo entity
- Starter proposal walk-through and pricing AI record
- Irwell Payroll Services / BG-Demo – Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_003 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services / BG-Demo – Proposal entity
- Price negotiation on first-year order form AI record
- Irwell Payroll Services / BG-Demo – Negotiation entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_004 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services / BG-Demo – Negotiation entity
- +8 more
- Irwell Payroll Services – New entity
- Irwell Payroll Services lost AI record
- Contacts page block
- Dawn Hindle entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- crm/contacts.csv per_12501:org_125 raw row
- Irwell Payroll Services entity
- Keith Partington entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- crm/contacts.csv per_12502:org_125 raw row
- Irwell Payroll Services entity
- Ashleigh Nuttall entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- crm/contacts.csv per_12503:org_125 raw row
- Irwell Payroll Services entity
- Dawn Hindle entity
- Open deals (computed from the records; nothing to show yet) page block
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services entity
- Documents page block
- Irwell Payroll Services - Proposal v1 entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_001 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services - Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_002 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services - Proposal v1 entity
- hero page block
- Irwell Payroll Services lost AI record
- Irwell Payroll Services – New entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- crm/deal_line_items.csv deal_125_01:1 raw row
- crm/deal_line_items.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:1 raw row
- crm/deal_stage_history.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:3 raw row
- +4 more
- Irwell Payroll Services entity
- Irwell Payroll: proposals only, none executed AI record
- Irwell Payroll Services - Proposal v1 entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_001 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services - Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_002 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services Starter proposal v1 AI record
- Irwell Payroll Services - Proposal v1 entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_001 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services - Proposal v1 entity
- Irwell Payroll Services Starter proposal AI record
- Irwell Payroll Services - Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- document_store/files.csv doc_125_002 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services - Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services - Proposal v1 entity
- Discovery: manual search across four systems AI record
- Irwell Payroll Services / BG-Demo – Discovery entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_001 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services / BG-Demo – Discovery entity
- Starter demo: payroll and client trends AI record
- Irwell Payroll Services / BG-Demo – Demo entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_002 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services / BG-Demo – Demo entity
- Starter proposal walk-through and pricing AI record
- Irwell Payroll Services / BG-Demo – Proposal entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_003 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services / BG-Demo – Proposal entity
- Price negotiation on first-year order form AI record
- Irwell Payroll Services / BG-Demo – Negotiation entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_004 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services / BG-Demo – Negotiation entity
- +8 more
- Irwell Payroll Services – New entity
- facts.reconciliation_t0:org_125 facts table
- Irwell Payroll Services – New entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- crm/deal_line_items.csv deal_125_01:1 raw row
- crm/deal_line_items.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:1 raw row
- crm/deal_stage_history.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:3 raw row
- +4 more
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services – New entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Signals: Irwell Payroll Services signals (no model)
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services lost AI record
- Key facts page block
- Irwell Payroll Services / BG-Demo – Negotiation entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- call_recorder/calls.csv call_125_004 raw row
- Irwell Payroll Services entity
- facts.reconciliation_t0:org_125 facts table
- Irwell Payroll Services – New entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- crm/deal_line_items.csv deal_125_01:1 raw row
- crm/deal_line_items.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:1 raw row
- crm/deal_stage_history.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:3 raw row
- +4 more
- Irwell Payroll Services entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services – New entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Signals: Irwell Payroll Services signals (no model)
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services entity
- Irwell Payroll Services / BG-Demo – Negotiation entity
- Evidence trail page block
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- Irwell Payroll Services entity
- The story page block
- Customer: Irwell Payroll Services AI record
- Irwell Payroll Services lost AI record
- Irwell Payroll Services – New entity
- Irwell Payroll Services entity
- crm/companies.csv org_125 raw row
- crm/deal_line_items.csv deal_125_01:1 raw row
- crm/deal_line_items.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:1 raw row
- crm/deal_stage_history.csv deal_125_01:2 raw row
- crm/deal_stage_history.csv deal_125_01:3 raw row
- +4 more
- Irwell Payroll Services entity
- Irwell Payroll: proposals only, none executed AI record
- +8 more
- Irwell Payroll Services – New entity
- +5 more
- Irwell Payroll Services lost AI record
- Customer: Irwell Payroll Services AI record
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block
Computedmade from