B-Glass
Markus Hofmann

Markus Hofmann

Person

Auerhain Industrietechnik logo Auerhain Industrietechnik · admin

Markus Hofmann is Auerhain's Operations Analyst and the only named admin on the Growth brain. He drives the technical rollout and raised the 22 Jul 2026 sync ticket. Lena Becker, not Markus, is the commercial voice.

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Who they are

Insight

As at Fri 9 Oct 2026

Markus Hofmann is Auerhain's Operations Analyst and the only named admin on the Growth brain. He drives the technical rollout and raised the 22 Jul 2026 sync ticket. Lena Becker, not Markus, is the commercial voice.

Role: Operations Analyst in Munich, CRM role admin, platform user since 2026-05-01. He was named main admin at the 11 May 2026 kickoff and handles connector preparation, data checks and the sync ticket.

Influence: He shaped scope and timing, asking about connectors in the proposal thread and confirming the mid-April signature target. The evidence does not show him signing; Lena Becker, Head of Client Services, is the other customer lead on the calls.

Watch: He is the only named admin, a single point of dependency. His first worry was connectors breaking, and the 22 Jul 2026 ticket was a sync stoppage tied to a platform incident.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

AImade from

CRM records

OrganisationTitleRoleEmail
Auerhain IndustrietechnikOperations Analystadminmarkus.hofmann@auerhain.example
CRMmade from

Activity

  • 22 Jul 2026ticketService ticket data not syncing Markus Hofmann, Bethan ListerAuerhain Industrietechnik logoMarkus HofmannBethan Lister
  • 22 Jun 2026callAuerhain Industrietechnik / BG-Demo – Onboarding Ollie Pearson, Markus Hofmann, Lena BeckerAuerhain Industrietechnik logoOllie PearsonMarkus HofmannLena Becker
  • 15 Jun 2026email threadScheduling: next onboarding steps Ollie Pearson, Markus HofmannAuerhain Industrietechnik logoOllie PearsonMarkus Hofmann
  • 11 Jun 2026eventBG-Demo Customer Day London Alice Brewer, Callum Reid, Liam Doherty, Aisha Rahman, Imogen Hartley, Kelly Sharpe, Greg Haskins, Tanya Briggs, Ravi Atherton, Kirsty Rigby, Toby Mellor, Hugh Firth, Kofi Asamoah, Priti Varma, Andrew Sugden, Claire Ackroyd, Siân Pritchard, Graham Tovey, Lee Hathaway, Gordon McInnes, Natasha Greaves, Adrian Mellor, Daan Visser, Helen Varley, Andrea Neumann, Shane Twomey, Huw Bevan, Dylan Price, Rhian Morgan, Tyler Brookes, Sandra Neale, Lindsay Pallister, Barry Coxon, Harry Kitching, Brittany Hayes, Karin Vossen, Martina Engel, Dirk Vogt, Eoin Hegarty, Maeve Doherty, Jacinta Hoad, Riley Tran, Els Van Damme, Katrien Wouters, Karen Midgley, Kevin Kershaw, Oliver Kirkby, Chris Jagger, Toby Cowell, Mark Brearley, Ian Brearley, Graham Rowntree, Imran Qureshi, Marloes Hendriks, Ilse de Graaf, Karin Sjöberg, Linnea Holm, Annika Lund, Arnaud Janssens, Lena Becker, Jonas Lehmann, Markus Hofmann, Mike Delaney, Tyler Nguyen, Dev Malhotra, Jess Doyle, Lachlan Hutchinson, Malcolm Ridgway, Tariq Saleem, Gareth Pugh, Kwame Asante, Matthias Ebner, Dennis Wolter, Danielle Okonkwo, Lauren Pilkington, Stuart Haworth, Nadia Bashir, Carl Whittle, Kirsty Robson, Samuel Adeyemi, Clara Hoskins, Gavin Rudd, Ruud Verhoeven, Raymond Tsai, Ingrid Solberg, Pauline Metcalfe, Tracey Bainbridge, Vikram Sethi, Andy Buckley, Yara El Idrissi, Phil Catterall, Monique Fairley, Elliot Rosen, Javier OrtizAlice BrewerCallum ReidLiam Doherty+91
  • 8 Jun 2026callAuerhain Industrietechnik / BG-Demo – Onboarding Ollie Pearson, Markus Hofmann, Lena BeckerAuerhain Industrietechnik logoOllie PearsonMarkus HofmannLena Becker
  • 1 Jun 2026callAuerhain Industrietechnik / BG-Demo – Onboarding Ollie Pearson, Markus Hofmann, Lena BeckerAuerhain Industrietechnik logoOllie PearsonMarkus HofmannLena Becker
  • 26 May 2026callAuerhain Industrietechnik / BG-Demo – Onboarding Ollie Pearson, Markus HofmannAuerhain Industrietechnik logoOllie PearsonMarkus Hofmann
  • 12 May 2026email threadKickoff follow-up Ollie Pearson, Daniel Okafor, Lena Becker, Markus HofmannAuerhain Industrietechnik logoOllie PearsonDaniel OkaforLena Becker+1
  • 11 May 2026callAuerhain Industrietechnik / BG-Demo – Kickoff Ollie Pearson, Daniel Okafor, Lena Becker, Markus HofmannAuerhain Industrietechnik logoOllie PearsonDaniel OkaforLena Becker+1
  • 5 Mar 2026email threadDemo next steps Lewis Kerr, Hannah Lowe, Lena Becker, Markus HofmannAuerhain Industrietechnik logoLewis KerrHannah LoweLena Becker+1
  • 3 Mar 2026callAuerhain Industrietechnik / BG-Demo – Demo Lewis Kerr, Hannah Lowe, Lena Becker, Markus HofmannAuerhain Industrietechnik logoLewis KerrHannah LoweLena Becker+1
  • 23 Feb 2026email threadDemo follow-up and proposal Lewis Kerr, Theo Gallagher, Lena Becker, Markus Hofmann, Jonas HofmannAuerhain Industrietechnik logoLewis KerrTheo GallagherLena Becker+2
  • 23 Feb 2026callAuerhain Industrietechnik / BG-Demo – Demo Lewis Kerr, Theo Gallagher, Lena Becker, Markus Hofmann, Jonas HofmannAuerhain Industrietechnik logoLewis KerrTheo GallagherLena Becker+2
CRMmade from

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

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What the data covers

DataRecords
Organisations225
People at customers862
BG-Demo staff records (in post and leavers)58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Glass is the tool that reads its data.

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