Simon Ashworth
Person
Fairhallow Travel · Economic buyer
Chief Operating Officer and economic buyer at Fairhallow Travel. He signed the Growth order form, challenged value at every renewal step, and on 19 Dec 2025 said the company would let the contract run out on 31 Dec 2025. Win-back is possible but not planned.
Who they are
Insight
As at Fri 9 Oct 2026Chief Operating Officer and economic buyer at Fairhallow Travel. He signed the Growth order form, challenged value at every renewal step, and on 19 Dec 2025 said the company would let the contract run out on 31 Dec 2025. Win-back is possible but not planned.
Role: Chief Operating Officer and CRM economic buyer, signatory of the Growth order form, returned signed on 16 Dec 2024. He is not a platform admin, and his user account was deactivated on 31 Dec 2025.
Influence: Decision-maker. He set the format of conversations and tied renewal to cost per booking, then told Marcus Bell on 19 Dec 2025 the company would let the contract run out.
Watch: He declined a smaller set of seats but said the company would review if things change. Any win-back needs a cost-per-booking value case and an owner for adoption since Becky Lawton left.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Fairhallow Travel | Chief Operating Officer | Economic buyer | simon.ashworth@fairhallow.example |
Activity
- 19 Dec 2025callFairhallow Travel / BG-Demo – Check In
- 15 Dec 2025email threadCheck-in before the end of the term
- 17 Nov 2025callFairhallow Travel / BG-Demo – Renewal
+1 - 12 Nov 2025callFairhallow Travel / BG-Demo – QBR
- 10 Nov 2025email threadQuarterly review: a time that suits
- 16 Oct 2025callFairhallow Travel / BG-Demo – Renewal+1
- 13 Oct 2025email threadRenewal conversation: finding a time
- 2 Oct 2025email threadYour BG-Demo renewal: Growth subscription ends 31 Dec 2025
- 2 Oct 2025dealFairhallow Travel – Renewal
- 18 Sep 2025eventBG-Demo webinar
+19 - 19 May 2025callFairhallow Travel / BG-Demo – QBR
+1 - 11 Dec 2024email threadOrder form for signature: Fairhallow Travel
- 27 Nov 2024email threadFairhallow Travel and BG-Demo: next steps after our call
- 26 Nov 2024callFairhallow Travel / BG-Demo – Negotiation
- 19 Nov 2024email threadGetting time to talk through terms
- 3 Oct 2024callFairhallow Travel / BG-Demo – Discovery