Valerie Okon
Person
Ashwell Mercer Interiors · Economic buyer
Finance Director at Ashwell Mercer Interiors and the signatory who needs board approval for anything new. She has questioned the value of Growth against low usage and held the renewal behind an overdue invoice and a refinancing.
Who they are
Insight
As at Fri 9 Oct 2026Finance Director at Ashwell Mercer Interiors and the signatory who needs board approval for anything new. She has questioned the value of Growth against low usage and held the renewal behind an overdue invoice and a refinancing.
Role: Finance Director in Reading, CRM role economic buyer. She signed the Growth contract and says anything new goes to the board. Her platform user was created on 26 Aug 2024 and deactivated on 22 Aug 2026; she is not an admin.
Influence: She decides whether the renewal proceeds. Craig Ashwell makes the value case, but she tests cost against usage and wants evidence in writing. She asked 387 of 6370 questions, 6% of the organisation's questions.
Watch: On 9 Jun 2026 she said the renewal must wait until the July refinancing. On 29 Jun 2026 she would not discuss renewal until the overdue invoice is resolved. The evidence does not show the renewal outcome.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ashwell Mercer Interiors | Finance Director | Economic buyer | valerie.okon@ashwellmercer.example |
Activity
- 6 Jul 2026callAshwell Mercer Interiors / BG-Demo – Renewal
+2 - 29 Jun 2026email threadRenewal call: next steps
- 11 Jun 2026callAshwell Mercer Interiors / BG-Demo – Renewal+1
- 9 Jun 2026callAshwell Mercer Interiors / BG-Demo – QBR
+1 - 4 Jun 2026email threadRenewal conversation: finding a time
- 22 May 2026email threadYour BG-Demo renewal: next steps before August
- 7 Apr 2026email threadFollow-up from our QBR+1
- 2 Apr 2026callAshwell Mercer Interiors / BG-Demo – QBR+1
- 5 Jan 2026email threadFollow-up from our QBR conversation+2
- 2 Jan 2026callAshwell Mercer Interiors / BG-Demo – QBR+2
- 6 Aug 2025email threadRenewal order form for signature
- 18 Jul 2025callAshwell Mercer Interiors / BG-Demo – Renewal+2
- 14 Jul 2025email threadRenewal conversation: finding a time
- 2 Jun 2025callAshwell Mercer Interiors / BG-Demo – Renewal+2
- 23 May 2025email threadYour Growth subscription renewal
- 23 May 2025email threadRenewal conversation ahead of August
- 10 Apr 2025email threadFollow-up from the QBR+1
- 9 Apr 2025callAshwell Mercer Interiors / BG-Demo – QBR+1
- 3 Jan 2025email threadFollowing up on our QBR call+1
- 2 Jan 2025callAshwell Mercer Interiors / BG-Demo – QBR+1
- 26 Nov 2024eventRevenue leaders roundtable
+27 - 8 Nov 2024email threadInvitation: Revenue leaders roundtable in London
- 7 Aug 2024email threadOrder form for your signature
- 22 Jul 2024email threadGrowth proposal: next steps after our call
+2 - 22 Jul 2024callAshwell Mercer Interiors / BG-Demo – Negotiation+2
- 18 Jul 2024email threadFinding time to go through commercial terms
- 2 Jul 2024email threadGrowth proposal for Ashwell Mercer Interiors
- 1 Jul 2024callAshwell Mercer Interiors / BG-Demo – Proposal
- 13 May 2024email threadFollowing up on today's discovery call
- 13 May 2024callAshwell Mercer Interiors / BG-Demo – Discovery
- 16 Nov 2023eventBG-Demo webinar
+11 - 7 Nov 2023email threadInvitation: BG-Demo webinar on Thursday 16 November 2023