B-Brain
Emma Croft

Emma Croft

Person

Marlstone Legal logo Marlstone Legal · economic_buyer

Emma Croft is Marlstone Legal's Chief Executive and the decision-maker on the Growth subscription. She agreed the deal, is price-sensitive on renewal, and the evidence does not show the renewal order form signed.

made from

Who they are

Insight

Current to 14 Oct 26

Emma Croft is Marlstone Legal's Chief Executive and the decision-maker on the Growth subscription. She agreed the deal, is price-sensitive on renewal, and the evidence does not show the renewal order form signed.

Role: Chief Executive and CRM economic buyer at Marlstone Legal. She joined discovery on 8 Jan 2025, agreed to proceed on 27 Feb 2025 and was sent the order form on 12 Mar 2025.

Influence: she decides. Others such as Toby Mellor, Finance Manager, press on terms, but she gives the go-ahead and asks for the paperwork.

Watch: she asked whether year two is higher, and on 12 Mar 2026 asked whether the renewal price matched the first year. On 31 Dec 2025 she said the firm had changed structure. The evidence does not show the renewal order form signed.

AI · claude-sonnet-5-5 · 14 Oct 2026

AImade from

CRM records

OrganisationTitleRoleEmail
Marlstone LegalChief Executiveeconomic_buyeremma.croft@marlstone.example
CRMmade from

Activity

  • 15 Oct 2026eventBB-Demo webinar Alice Brewer, Rajesh Mistry, Geoffrey Rowe, Alexander Vallance, Marieke Postma, Emma Croft, Inge de Boer, Dan Dyson, Andrew Pickering, Sandra Neale, Jeroen Coenen, Dirk Vogt, Jens Maes, Aaron Graham, Troy Wendt, Rebecca Nuttall, Ian Brearley, Brandon Russell, Claire Girard, Marie Goossens, Yasmin Carswell, Neil Ashworth, Matt Colenso, Niamh Fogarty, Jade KenwrightAlice BrewerRajesh MistryGeoffrey Rowe+22
  • 21 May 2026eventBB-Demo webinar Alice Brewer, Gemma Holt, Moira Sinclair, Ravi Atherton, Toby Underwood, Tasha Merriweather, Linnéa Holmberg, Saira Khalid, Brianna Ocampo, Emma Croft, Fleur Jansen, Helen Varley, Sunita Bains, Christina Möller, Ffion Rees, Luke Oakes, William Coultas, Kevin Kershaw, Mervyn Hales, Laurent Brisset, Bas Vermeulen, Brendan Moran, Jess Mitchell, Alexa Fraser, Joe Mallinson, Gavin Rudd, Bas Kuijpers, Joost van der Linden, Raymond Tsai, Kevin Dussault, Heather Bauman, Sue DitchfieldAlice BrewerGemma HoltMoira Sinclair+29
  • 10 May 2026email_threadBB-Demo webinar Alice Brewer, Emma Croft logoAlice BrewerEmma Croft
  • 12 Mar 2026email_threadRenewal order form Tom Ashdown, Emma Croft logoTom AshdownEmma Croft
  • 23 Feb 2026callMarlstone Legal / BB-Demo – Renewal Elena Novak, Tom Ashdown, Emma Croft, Toby Mellor logoElena NovakTom AshdownEmma Croft+1
  • 31 Dec 2025email_threadRenewal notice, contract ending 31 Mar 2026 Esther Quaye, Tom Ashdown, Emma Croft logoEsther QuayeTom AshdownEmma Croft
  • 12 Jun 2025eventBB-Demo Customer Day Sofia Marchetti, Callum Reid, Kofi Mensah, Joanne Platt, Rob Ellery, Ravi Atherton, Toby Underwood, Neil Entwistle, Gemma Yates, Emma Croft, Jess Dobson, Natasha Greaves, Elaine Turvey, Sukhvinder Dhillon, Paula Mortimer, Yasmin Chaudhry, Sunita Bains, Paula Rennie, Huw Bevan, Owain Jenkins, Brenda Oldroyd, Anita Mistry, Clive Wardle, Phil Royston, Daisy Howes, Becky Lawton, Linnea Holm, Erik Wallin, Sofie Bech, Anders Thomsen, Fiona Marsden, Bryony Searle, Wes Jago, Matt Colenso, Lauren Pilkington, Stuart Haworth, Carl Whittle, Joe Mallinson, Aisha Bukhari, Ryan Heslop, Fiona Drummond, Fraser McAllister, Iain Lumsden, Zoe Kendrick, Trevor Mayhew, Paul Ottaway, Anthony Garrow, Sue Ditchfield, Liam Corner, Rebecca Oakes, Vikram SethiSofia MarchettiCallum ReidKofi Mensah+48
  • 12 Mar 2025email_threadOrder form, Growth tier Tom Ashdown, Emma Croft logoTom AshdownEmma Croft
  • 27 Feb 2025callMarlstone Legal / BB-Demo – Negotiation Tom Ashdown, Owen Tallis, Emma Croft, Elliot Kirkby, Toby Mellor logoTom AshdownOwen TallisEmma Croft+2
  • 10 Feb 2025callMarlstone Legal / BB-Demo – Proposal Tom Ashdown, Elliot Kirkby, Emma Croft logoTom AshdownElliot KirkbyEmma Croft
  • 8 Jan 2025callMarlstone Legal / BB-Demo – Discovery Tom Ashdown, Elliot Kirkby, Emma Croft logoTom AshdownElliot KirkbyEmma Croft
CRMmade from

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BB-Demo staff58
Calls1,995
Email threads3,013
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Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the brain from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

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