Lathom Sands Leisure Parks

Lost£0

AI facts

Current to 14 Oct 26

Lathom Sands Leisure Parks, a Southport leisure business, never became a customer: no order form was executed and no invoices were raised. The Growth deal at £56k, with an ACV of £44k, closed lost on 3 Nov 2025 with price recorded as the reason. There is no usage and there are no tickets on record. Two Growth proposals from September 2025 remain unsigned, and the last recorded interaction was the proposal call of 24 Sep 2025.

Read from 3 calls · 2 email threads · 1 deals · 3 people · 3 documents, newest 24 Sep 25

AImade from

Profile

Updated 9 Oct 26

IndustryLeisure
Websitelathomsands.example
CountryUnited Kingdom
HQ citySouthport
Size700 employees
CRM ownerLewis Kerr
TypeProspectdiffers
StateLost

CRMmade from

AI opinion

Current to 14 Oct 26

Lost, because the only deal closed lost on price on 3 Nov 2025 and no interaction is recorded since the 24 Sep 2025 call. The record shows no answer to Antony Rimmer's question on year-two price. A win-back would need a clear Growth price case.

Signals Lathom Sands Leisure Parks – New Document roll-up Lathom Sands Leisure Parks / BB-Demo – Proposal Lathom Sands Leisure Parks

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26

Last contact24 Sep 2025

Computedmade from

Next step

Current to 14 Oct 26

What: Lewis Kerr sends Antony Rimmer a written Growth price case that answers what happens to price after year one, and asks for a call to reopen the conversation. re_engage
Who: Lewis Kerr
When: This week by 9 Oct 2026
Why: Lewis Kerr should reopen Lathom Sands with a written answer to Antony Rimmer's unanswered question on price after year one. The Growth deal was lost on price on 3 Nov 2025, and Victoria Gaskell's stated need has not gone away.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

The story

Current to 14 Oct 26

Lost

Lost: Lathom Sands Leisure Parks' only deal, Growth at £56k, closed lost on price on 3 Nov 2025. No order form or invoices exist, and Antony Rimmer's year-two price question is unanswered. Lewis Kerr owns the win-back.

Lost: Lathom Sands Leisure Parks never became a customer. Its only deal, Growth at £56k, closed lost on price on 3 Nov 2025, with no order form executed and no invoices raised.

There is no usage because the brain never went live, and no tickets are on record. Victoria Gaskell, Head of Guest Experience, joined all three calls as champion, and Antony Rimmer, Finance Director, joined two.

Antony asked on 24 Sep 2025 what happens to price after year one, and the record shows no answer. Nothing is recorded since that call, and the two unsigned September 2025 proposals remain open items, not contracted terms.

Lewis Kerr, who still owns the record, should send Antony a written Growth price case answering the year-two question and ask for a call, by 9 Oct 2026. Owen Tallis approves the price case before it goes.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

3 documents in 2 folders; 1 drafts hang on their executed paper. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Proposals (2)
- Growth tier sales proposal draft · proposal · 19 Sep 2025
- Growth tier sales proposal issued · proposal · 24 Sep 2025
Security (1)
- Security questionnaire answers issued · security questionnaire · 23 Aug 2025

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

24 Sep 2025documentLathom Sands Leisure Parks - Proposal Lewis Kerr
24 Sep 2025callLathom Sands Leisure Parks / BB-Demo – Proposal Lewis Kerr, Victoria Gaskell, Antony Rimmer
19 Sep 2025documentLathom Sands Leisure Parks - Proposal v1 Lewis Kerr
18 Sep 2025eventBB-Demo webinar Alice Brewer, Jodie Sims, Robin Hatherell, Katie Halsall, Doug Fairweather, Hugh Firth, Heather Gillespie, Lindsey Ward, Helen Varley, Lee Garside, Paula Rennie, Kristin Lindahl, Rakesh Solanki, Asif Nuttall, Simon Ashworth, Charles Braithwaite, Sofie Bech, Fiona Fairclough, Ian Dobson, Jonas Albrecht, Mark Dodds, Joost van der Linden+19
27 Aug 2025email_threadWebinar, 18 Sep 2025 Alice Brewer, Katie Halsall
23 Aug 2025documentLathom Sands Leisure Parks - Security Questionnaire Hannah Lowe
18 Aug 2025callLathom Sands Leisure Parks / BB-Demo – Demo Lewis Kerr, Hannah Lowe, Victoria Gaskell
12 Aug 2025email_threadDemo call, let's find a time Lewis Kerr, Victoria Gaskell
7 Jul 2025callLathom Sands Leisure Parks / BB-Demo – Discovery Lewis Kerr, Victoria Gaskell, Antony Rimmer
29 May 2025dealLathom Sands Leisure Parks – New Lewis Kerr, Victoria Gaskell

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Lathom Sands Leisure Parks' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 8 AI summaries of 9 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages.

The trail as a list (block, record, entity, raw row)

Activity page block
- Lathom Sands Leisure Parks / BB-Demo – Discovery entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - call_recorder/calls.csv call_137_001 raw row
- Lathom Sands Leisure Parks / BB-Demo – Demo entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - call_recorder/calls.csv call_137_002 raw row
- Lathom Sands Leisure Parks / BB-Demo – Proposal entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - call_recorder/calls.csv call_137_003 raw row
- Lathom Sands Leisure Parks – New entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - crm/deal_line_items.csv deal_137_01:1 raw row
  - crm/deal_line_items.csv deal_137_01:2 raw row
  - crm/deal_stage_history.csv deal_137_01:1 raw row
  - crm/deal_stage_history.csv deal_137_01:2 raw row
  - crm/deal_stage_history.csv deal_137_01:3 raw row
  - +3 more
- Lathom Sands Leisure Parks - Security Questionnaire entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - document_store/files.csv doc_137_001 raw row
- Lathom Sands Leisure Parks - Proposal v1 entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - document_store/files.csv doc_137_002 raw row
- +4 more
AI opinion page block
- Lathom Sands Leisure Parks lost AI record
  - Lathom Sands Leisure Parks – New entity
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
    - crm/deal_line_items.csv deal_137_01:1 raw row
    - crm/deal_line_items.csv deal_137_01:2 raw row
    - crm/deal_stage_history.csv deal_137_01:1 raw row
    - crm/deal_stage_history.csv deal_137_01:2 raw row
    - crm/deal_stage_history.csv deal_137_01:3 raw row
    - +3 more
  - Lathom Sands: proposals only, nothing executed AI record
    - Lathom Sands Leisure Parks - Security Questionnaire entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - document_store/files.csv doc_137_001 raw row
    - Lathom Sands Leisure Parks - Proposal v1 entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - document_store/files.csv doc_137_002 raw row
    - Lathom Sands Leisure Parks - Proposal entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - document_store/files.csv doc_137_003 raw row
    - Security questionnaire for Lathom Sands AI record
      - Lathom Sands Leisure Parks - Security Questionnaire entity
        Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
        document_store/files.csv doc_137_001 raw row
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
    - Growth tier proposal v1, draft AI record
      - Lathom Sands Leisure Parks - Proposal v1 entity
        Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
        document_store/files.csv doc_137_002 raw row
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
    - Growth tier proposal for Lathom Sands AI record
      - Lathom Sands Leisure Parks - Proposal entity
        Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
        document_store/files.csv doc_137_003 raw row
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
    - +1 more
  - Discovery call for Growth tier AI record
    - Lathom Sands Leisure Parks / BB-Demo – Discovery entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - call_recorder/calls.csv call_137_001 raw row
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
  - Growth tier demo for guest data AI record
    - Lathom Sands Leisure Parks / BB-Demo – Demo entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - call_recorder/calls.csv call_137_002 raw row
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
  - Growth proposal walk-through AI record
    - Lathom Sands Leisure Parks / BB-Demo – Proposal entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - call_recorder/calls.csv call_137_003 raw row
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
  - Security questionnaire for Lathom Sands AI record
    - Lathom Sands Leisure Parks - Security Questionnaire entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - document_store/files.csv doc_137_001 raw row
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
  - +10 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_137 facts table
  - Lathom Sands Leisure Parks – New entity
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
    - crm/deal_line_items.csv deal_137_01:1 raw row
    - crm/deal_line_items.csv deal_137_01:2 raw row
    - crm/deal_stage_history.csv deal_137_01:1 raw row
    - crm/deal_stage_history.csv deal_137_01:2 raw row
    - crm/deal_stage_history.csv deal_137_01:3 raw row
    - +3 more
AI facts page block
- Lathom Sands Leisure Parks lost AI record
  - Lathom Sands Leisure Parks – New entity
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
    - crm/deal_line_items.csv deal_137_01:1 raw row
    - crm/deal_line_items.csv deal_137_01:2 raw row
    - crm/deal_stage_history.csv deal_137_01:1 raw row
    - crm/deal_stage_history.csv deal_137_01:2 raw row
    - crm/deal_stage_history.csv deal_137_01:3 raw row
    - +3 more
  - Lathom Sands: proposals only, nothing executed AI record
    - Lathom Sands Leisure Parks - Security Questionnaire entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - document_store/files.csv doc_137_001 raw row
    - Lathom Sands Leisure Parks - Proposal v1 entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - document_store/files.csv doc_137_002 raw row
    - Lathom Sands Leisure Parks - Proposal entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - document_store/files.csv doc_137_003 raw row
    - Security questionnaire for Lathom Sands AI record
      - Lathom Sands Leisure Parks - Security Questionnaire entity
        Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
        document_store/files.csv doc_137_001 raw row
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
    - Growth tier proposal v1, draft AI record
      - Lathom Sands Leisure Parks - Proposal v1 entity
        Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
        document_store/files.csv doc_137_002 raw row
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
    - Growth tier proposal for Lathom Sands AI record
      - Lathom Sands Leisure Parks - Proposal entity
        Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
        document_store/files.csv doc_137_003 raw row
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
    - +1 more
  - Discovery call for Growth tier AI record
    - Lathom Sands Leisure Parks / BB-Demo – Discovery entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - call_recorder/calls.csv call_137_001 raw row
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
  - Growth tier demo for guest data AI record
    - Lathom Sands Leisure Parks / BB-Demo – Demo entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - call_recorder/calls.csv call_137_002 raw row
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
  - Growth proposal walk-through AI record
    - Lathom Sands Leisure Parks / BB-Demo – Proposal entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - call_recorder/calls.csv call_137_003 raw row
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
  - Security questionnaire for Lathom Sands AI record
    - Lathom Sands Leisure Parks - Security Questionnaire entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - document_store/files.csv doc_137_001 raw row
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
  - +10 more
Contacts page block
- Victoria Gaskell entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - crm/contacts.csv per_13701:org_137 raw row
- Antony Rimmer entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - crm/contacts.csv per_13702:org_137 raw row
- Katie Halsall entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - crm/contacts.csv per_13703:org_137 raw row
Open deals (not yet analysed) page block
- Lathom Sands Leisure Parks entity
  - crm/companies.csv org_137 raw row
Documents page block
- Lathom Sands Leisure Parks - Security Questionnaire entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - document_store/files.csv doc_137_001 raw row
- Lathom Sands Leisure Parks - Proposal v1 entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - document_store/files.csv doc_137_002 raw row
- Lathom Sands Leisure Parks - Proposal entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - document_store/files.csv doc_137_003 raw row
hero page block
- Lathom Sands Leisure Parks lost AI record
  - Lathom Sands Leisure Parks – New entity
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
    - crm/deal_line_items.csv deal_137_01:1 raw row
    - crm/deal_line_items.csv deal_137_01:2 raw row
    - crm/deal_stage_history.csv deal_137_01:1 raw row
    - crm/deal_stage_history.csv deal_137_01:2 raw row
    - crm/deal_stage_history.csv deal_137_01:3 raw row
    - +3 more
  - Lathom Sands: proposals only, nothing executed AI record
    - Lathom Sands Leisure Parks - Security Questionnaire entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - document_store/files.csv doc_137_001 raw row
    - Lathom Sands Leisure Parks - Proposal v1 entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - document_store/files.csv doc_137_002 raw row
    - Lathom Sands Leisure Parks - Proposal entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - document_store/files.csv doc_137_003 raw row
    - Security questionnaire for Lathom Sands AI record
      - Lathom Sands Leisure Parks - Security Questionnaire entity
        Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
        document_store/files.csv doc_137_001 raw row
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
    - Growth tier proposal v1, draft AI record
      - Lathom Sands Leisure Parks - Proposal v1 entity
        Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
        document_store/files.csv doc_137_002 raw row
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
    - Growth tier proposal for Lathom Sands AI record
      - Lathom Sands Leisure Parks - Proposal entity
        Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
        document_store/files.csv doc_137_003 raw row
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
    - +1 more
  - Discovery call for Growth tier AI record
    - Lathom Sands Leisure Parks / BB-Demo – Discovery entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - call_recorder/calls.csv call_137_001 raw row
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
  - Growth tier demo for guest data AI record
    - Lathom Sands Leisure Parks / BB-Demo – Demo entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - call_recorder/calls.csv call_137_002 raw row
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
  - Growth proposal walk-through AI record
    - Lathom Sands Leisure Parks / BB-Demo – Proposal entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - call_recorder/calls.csv call_137_003 raw row
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
  - Security questionnaire for Lathom Sands AI record
    - Lathom Sands Leisure Parks - Security Questionnaire entity
      - Lathom Sands Leisure Parks entity
        crm/companies.csv org_137 raw row
      - document_store/files.csv doc_137_001 raw row
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
  - +10 more
- facts.reconciliation_t0:org_137 facts table
  - Lathom Sands Leisure Parks – New entity
    - Lathom Sands Leisure Parks entity
      - crm/companies.csv org_137 raw row
    - crm/deal_line_items.csv deal_137_01:1 raw row
    - crm/deal_line_items.csv deal_137_01:2 raw row
    - crm/deal_stage_history.csv deal_137_01:1 raw row
    - crm/deal_stage_history.csv deal_137_01:2 raw row
    - crm/deal_stage_history.csv deal_137_01:3 raw row
    - +3 more
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
- Lathom Sands Leisure Parks entity
  - crm/companies.csv org_137 raw row
- Signals: Lathom Sands Leisure Parks signals (no model)
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
Key facts page block
- Lathom Sands Leisure Parks / BB-Demo – Proposal entity
  - Lathom Sands Leisure Parks entity
    - crm/companies.csv org_137 raw row
  - call_recorder/calls.csv call_137_003 raw row
- facts.reconciliation_t0:org_137 facts table
  - Lathom Sands Leisure Parks – New entity
    - +3 more
Evidence trail page block
The story page block
Next step page block
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	225
People at customers	862
BB-Demo staff	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Lathom Sands Leisure Parks

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Key facts

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