AI facts
Current to 14 Oct 26Stenhouse Physiotherapy Group, three physiotherapy clinics in Edinburgh, has no contract, no invoices and no executed order form with BB-Demo. The new Growth deal, amount £56k with an ACV of £44k, closed lost on 22 Apr 2024 with the reason chose competitor. There is no usage because the brain was never deployed. Nothing is open: there is no live deal, no booked call and no ticket. The last contact was a webinar invite on 11 Apr 2025 that received no reply.
Profile
Updated 9 Oct 26- IndustryHealthcare servicesSource: CRM company record
- Websitestenhouse.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityEdinburghSource: CRM company record
- Size260 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · Written 14 Oct 2026
AI opinion
Current to 14 Oct 26Lost, because the only Growth deal closed lost to a competitor on 22 Apr 2024 and Stenhouse has not replied to contact since. Rhona Aitken was convinced on the product, so a fresh approach to her, with a value case for Bruce Lamont, is the one opportunity.
Key facts
Updated 9 Oct 26- Last contact11 Apr 2025Email: BB-Demo webinar, 17 Apr 2025 · 546 days before 9 Oct 2026
Next step
Current to 14 Oct 26- What
- Tom Ashdown sends Rhona Aitken a personal note to reopen Growth and proposes a short call that includes Bruce Lamont. re_engage
- Who
Tom Ashdown
- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown should write personally to Rhona Aitken, the champion convinced at the 25 Mar 2024 demo, to reopen Growth, and offer a call that brings in Bruce Lamont, the Finance Director who held sign-off on the deal lost on 22 Apr 2024.
The story
Current to 14 Oct 26Lost: Stenhouse Physiotherapy Group's only deal, for Growth, closed lost to a competitor on 22 Apr 2024, and nothing was ever signed or invoiced. Tom Ashdown should reopen Growth through Rhona Aitken, the convinced champion, with a call that includes Bruce Lamont.
Lost: Stenhouse Physiotherapy Group never signed. Its only deal, for Growth with an amount of £56k and an ACV of £44k, closed lost to a competitor on 22 Apr 2024, with no contract or renewal date.
There is no usage, ticket or invoice because the brain was never deployed. Rhona Aitken, Head of Operations, said she was convinced at the 25 Mar 2024 demo; Bruce Lamont, Finance Director, held sign-off and was not on that call.
Sofia Marchetti's webinar invite of 11 Apr 2025 drew no reply, and the records do not name the competitor. The 28 Mar 2024 security questionnaire offers a Growth freshness credit wider than standard terms, so any proposal must correct it.
Tom Ashdown, the active CRM owner, writes personally to Rhona to reopen Growth, proposing a short call with Bruce and a value case at the £50k list price, by 9 Oct 2026.
ARR journey
Platform usage
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Security (1)
- Security questionnaire answers for Growth tier issued · security questionnaire · 28 Mar 2024
Open deals
Open tickets
Activity
- 17 Apr 2025eventBB-Demo webinar
+20
- 11 Apr 2025email_threadBB-Demo webinar, 17 Apr 2025
- 28 Mar 2024documentStenhouse Physiotherapy Group - Security Questionnaire
- 25 Mar 2024callStenhouse Physiotherapy Group / BB-Demo – Demo
- 23 Feb 2024email_threadFollowing up
- 23 Feb 2024callStenhouse Physiotherapy Group / BB-Demo – Discovery
- 22 Jan 2024dealStenhouse Physiotherapy Group – New
Contacts
Evidence trail
Updated 9 Oct 26Stenhouse Physiotherapy Group's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 5 AI summaries of 6 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Stenhouse Physiotherapy Group / BB-Demo – Discovery entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- call_recorder/calls.csv call_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group / BB-Demo – Demo entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- call_recorder/calls.csv call_122_002 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group – New entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- crm/deal_line_items.csv deal_122_01:1 raw row
- crm/deal_line_items.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:1 raw row
- crm/deal_stage_history.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:3 raw row
- +2 more
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- BB-Demo webinar entity
- event_platform/events.csv evt_0927_webinar raw row
- event_platform/registrations.csv evt_0927_webinar:per_0201 raw row
- event_platform/registrations.csv evt_0927_webinar:per_11502 raw row
- event_platform/registrations.csv evt_0927_webinar:per_12201 raw row
- event_platform/registrations.csv evt_0927_webinar:per_15806 raw row
- event_platform/registrations.csv evt_0927_webinar:per_15905 raw row
- +17 more
- Following up entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- mailbox/messages.csv thr_122_0001:1 raw row
- mailbox/messages.csv thr_122_0001:2 raw row
- mailbox/messages.csv thr_122_0001:3 raw row
- mailbox/threads.csv thr_122_0001 raw row
- Stenhouse Physiotherapy Group entity
- +1 more
- Stenhouse Physiotherapy Group / BB-Demo – Discovery entity
- AI opinion page block
- Stenhouse Physiotherapy Group lost AI record
- Stenhouse Physiotherapy Group – New entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- crm/deal_line_items.csv deal_122_01:1 raw row
- crm/deal_line_items.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:1 raw row
- crm/deal_stage_history.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:3 raw row
- +2 more
- Stenhouse Physiotherapy Group entity
- Stenhouse: questionnaire only, nothing executed AI record
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Security questionnaire, Growth tier AI record
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Discovery call: Growth tier scoping AI record
- Stenhouse Physiotherapy Group / BB-Demo – Discovery entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- call_recorder/calls.csv call_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group / BB-Demo – Discovery entity
- Demo on Stenhouse data, sign-off pending AI record
- Stenhouse Physiotherapy Group / BB-Demo – Demo entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- call_recorder/calls.csv call_122_002 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group / BB-Demo – Demo entity
- Security questionnaire, Growth tier AI record
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Demo scheduling follow-up AI record
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Following up entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- mailbox/messages.csv thr_122_0001:1 raw row
- mailbox/messages.csv thr_122_0001:2 raw row
- mailbox/messages.csv thr_122_0001:3 raw row
- mailbox/threads.csv thr_122_0001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- +7 more
- Stenhouse Physiotherapy Group – New entity
- Stenhouse Physiotherapy Group lost AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_122 facts table
- Stenhouse Physiotherapy Group – New entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- crm/deal_line_items.csv deal_122_01:1 raw row
- crm/deal_line_items.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:1 raw row
- crm/deal_stage_history.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:3 raw row
- +2 more
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group – New entity
- facts.arr_monthly:org_122 facts table
- AI facts page block
- Stenhouse Physiotherapy Group lost AI record
- Stenhouse Physiotherapy Group – New entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- crm/deal_line_items.csv deal_122_01:1 raw row
- crm/deal_line_items.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:1 raw row
- crm/deal_stage_history.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:3 raw row
- +2 more
- Stenhouse Physiotherapy Group entity
- Stenhouse: questionnaire only, nothing executed AI record
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Security questionnaire, Growth tier AI record
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Discovery call: Growth tier scoping AI record
- Stenhouse Physiotherapy Group / BB-Demo – Discovery entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- call_recorder/calls.csv call_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group / BB-Demo – Discovery entity
- Demo on Stenhouse data, sign-off pending AI record
- Stenhouse Physiotherapy Group / BB-Demo – Demo entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- call_recorder/calls.csv call_122_002 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group / BB-Demo – Demo entity
- Security questionnaire, Growth tier AI record
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Demo scheduling follow-up AI record
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Following up entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- mailbox/messages.csv thr_122_0001:1 raw row
- mailbox/messages.csv thr_122_0001:2 raw row
- mailbox/messages.csv thr_122_0001:3 raw row
- mailbox/threads.csv thr_122_0001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- +7 more
- Stenhouse Physiotherapy Group – New entity
- Stenhouse Physiotherapy Group lost AI record
- Contacts page block
- Rhona Aitken entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- crm/contacts.csv per_12201:org_122 raw row
- Stenhouse Physiotherapy Group entity
- Bruce Lamont entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- crm/contacts.csv per_12202:org_122 raw row
- Stenhouse Physiotherapy Group entity
- Gail Ritchie entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- crm/contacts.csv per_12203:org_122 raw row
- Stenhouse Physiotherapy Group entity
- Rhona Aitken entity
- Open deals (not yet analysed) page block
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group entity
- Documents page block
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- hero page block
- Stenhouse Physiotherapy Group lost AI record
- Stenhouse Physiotherapy Group – New entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- crm/deal_line_items.csv deal_122_01:1 raw row
- crm/deal_line_items.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:1 raw row
- crm/deal_stage_history.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:3 raw row
- +2 more
- Stenhouse Physiotherapy Group entity
- Stenhouse: questionnaire only, nothing executed AI record
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Security questionnaire, Growth tier AI record
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Discovery call: Growth tier scoping AI record
- Stenhouse Physiotherapy Group / BB-Demo – Discovery entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- call_recorder/calls.csv call_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group / BB-Demo – Discovery entity
- Demo on Stenhouse data, sign-off pending AI record
- Stenhouse Physiotherapy Group / BB-Demo – Demo entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- call_recorder/calls.csv call_122_002 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group / BB-Demo – Demo entity
- Security questionnaire, Growth tier AI record
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Demo scheduling follow-up AI record
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Following up entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- mailbox/messages.csv thr_122_0001:1 raw row
- mailbox/messages.csv thr_122_0001:2 raw row
- mailbox/messages.csv thr_122_0001:3 raw row
- mailbox/threads.csv thr_122_0001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- +7 more
- Stenhouse Physiotherapy Group – New entity
- facts.reconciliation_t0:org_122 facts table
- Stenhouse Physiotherapy Group – New entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- crm/deal_line_items.csv deal_122_01:1 raw row
- crm/deal_line_items.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:1 raw row
- crm/deal_stage_history.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:3 raw row
- +2 more
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group – New entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Signals: Stenhouse Physiotherapy Group signals (no model)
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group lost AI record
- Key facts page block
- facts.reconciliation_t0:org_122 facts table
- Stenhouse Physiotherapy Group – New entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- crm/deal_line_items.csv deal_122_01:1 raw row
- crm/deal_line_items.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:1 raw row
- crm/deal_stage_history.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:3 raw row
- +2 more
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group – New entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Signals: Stenhouse Physiotherapy Group signals (no model)
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group entity
- BB-Demo webinar, 17 Apr 2025 entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- mailbox/messages.csv thr_122_0002:1 raw row
- mailbox/threads.csv thr_122_0002 raw row
- Stenhouse Physiotherapy Group entity
- facts.reconciliation_t0:org_122 facts table
- Evidence trail page block
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group entity
- The story page block
- Customer: Stenhouse Physiotherapy Group AI record
- Stenhouse Physiotherapy Group lost AI record
- Stenhouse Physiotherapy Group – New entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- crm/deal_line_items.csv deal_122_01:1 raw row
- crm/deal_line_items.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:1 raw row
- crm/deal_stage_history.csv deal_122_01:2 raw row
- crm/deal_stage_history.csv deal_122_01:3 raw row
- +2 more
- Stenhouse Physiotherapy Group entity
- Stenhouse: questionnaire only, nothing executed AI record
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Security questionnaire, Growth tier AI record
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- document_store/files.csv doc_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group - Security Questionnaire entity
- Discovery call: Growth tier scoping AI record
- Stenhouse Physiotherapy Group / BB-Demo – Discovery entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- call_recorder/calls.csv call_122_001 raw row
- Stenhouse Physiotherapy Group entity
- Stenhouse Physiotherapy Group entity
- crm/companies.csv org_122 raw row
- Stenhouse Physiotherapy Group / BB-Demo – Discovery entity
- Demo on Stenhouse data, sign-off pending AI record
- +7 more
- Stenhouse Physiotherapy Group – New entity
- +4 more
- Stenhouse Physiotherapy Group lost AI record
- Customer: Stenhouse Physiotherapy Group AI record
- Next step page block
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block