Brinkerhof Distributie / BG-Demo – Proposal
Callcompleted
Brinkerhof Distributie · 20 Apr 2026 08:00
Proposal call on 20 Apr 2026: Matteo Ricci presented an expansion worth £2,115 on top of the £44k Growth subscription. Ruud Verhoeven will check it against the contract, and the target signature date is Thursday 14 May 2026.
What was said
What this says
As at Fri 9 Oct 2026Proposal call on 20 Apr 2026: Matteo Ricci presented an expansion worth £2,115 on top of the £44k Growth subscription. Ruud Verhoeven will check it against the contract, and the target signature date is Thursday 14 May 2026.
What happened: Matteo walked Femke van Gestel and Ruud Verhoeven through the proposal for more installer accounts. Ruud confirmed the invoice matches the contract at £44k a year.
Customer view: Femke says the account managers want more of the same for more installers. The Flanders team wants credit queries next to delivery complaints, and Ruud sees that as a credit exposure point too.
Commercial: The £2,115 is the total value of the expansion as written, not an annual price, and Matteo would confirm how it sits against the term in writing. It would be a short addition to the order form under the existing master agreement.
Watch: Ruud will not decide on a call and wants to match it to the contract. The proposal is an open item, and the evidence does not show whether it was signed.
Themes
As at Fri 9 Oct 2026Theme
Growth expansion proposal
Importance
upsell
Sentiment
positive
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Matteo sends the proposal and a cover note on 20 Apr 2026, with the split of the figure and a date for the team.
- Ruud reads the proposal against the contract that week.
- Femke sends Matteo any questions from the account managers ahead of Thursday 14 May 2026.
Risks
As at Fri 9 Oct 2026- Ruud will not decide on the call and wants to read the proposal against the contract before signing.
- Matteo did not commit a date for when the account managers see the expansion, and Femke wants a date, not a range.
- How the £2,115 sits against the existing term was not yet confirmed in writing.
Opportunities
As at Fri 9 Oct 2026- More installer accounts are being brought in, and the account managers want more of the same.
- The Flanders team wants credit queries beside delivery complaints, which the proposal is to address.
Transcript
Matteo RicciGood morning, Femke. Can you hear me all right?
Femke van GestelYes, loud and clear. Morning, Matteo. Ruud is in the lobby, I see him. Let him in.
Ruud VerhoevenMorning. Sorry, my camera is slow today. Can you hear me?- Matteo RicciPerfectly, Ruud. Thank you both for making time first thing on a Monday. I know it is early.
- Femke van GestelEarly is fine. Before we start, last time's actions. You were going to send the usage summary. I was going to ask the account managers what they still miss. You sent it?
- Matteo RicciI did, last week. Did it arrive in good order?
- Femke van GestelYes. And I asked. The answer is short: they want more of the same, and they want it for more installer accounts. So, what is the plan?
- Ruud VerhoevenSorry, Femke, may I? I have the invoice question first. The last invoice from you. It matches the contract?
- Matteo RicciOf course. Let me confirm that in writing as well, but my understanding is that Growth is forty-four thousand pounds a year, and the invoice follows the order form exactly. Nothing overdue on our side.
- Ruud VerhoevenGood. Same on my side. Forty-four thousand a year, no surprises. That is what I wanted to hear.
- Matteo RicciThen let me restate where we are, so we are all looking at the same date. Today is the proposal. You review it, you come back with questions, and the date we are working towards for signature is Thursday 14 May 2026. Is that still how you see it?
- Femke van GestelFor me, yes. For Ruud, it is his signature, so he must say.
- Ruud VerhoevenThe date is fine as a target. I will not decide on a call. I want to read it and match it to the contract first.
- Matteo RicciI would expect nothing else. That is the right way to do it.
- Matteo RicciLet me say a word on why we are proposing this at all. Active use has grown a lot. Over the last quarter you have seen well over half more people in the brain on a typical day than the quarter before. You have forty licensed users, and the account managers are the ones asking the questions.
- Femke van GestelYes. Every morning they open it before they call an installer. Delivery complaints, credit queries, orders, one view. That was the point.
- Matteo RicciExactly. And with more installer accounts being brought in, the proposal covers the extra scope you described to me last time.
- Ruud VerhoevenRuud again. I do not need the features. Tell me the number. What does it cost per year?
- Matteo RicciFair question. The figure on the proposal is two thousand one hundred and fifteen pounds, £2,115. That is the total value of this expansion as we have written it. I do not want to call it an annual price until I have confirmed in writing how it sits against your existing term.
- Ruud VerhoevenSo it is not a second subscription on top of the forty-four.
- Matteo RicciMy understanding is that your subscription stays at £44,000 and this is an addition to it under the same agreement. But I would rather say it once, in writing, than get it slightly wrong now.
- Ruud VerhoevenGood. Is this in the contract? I mean, does it need a new paper, or does it go on the order form we have?
- Matteo RicciA short addition to the order form, under the master agreement you already signed. No new framework. I will make that explicit in the cover note.
- Femke van GestelPractical question. When it is signed, when do the account managers see it? Same day? A week?
- Matteo RicciLet me not commit a date that engineering has not agreed. I will ask the team and give you a date in the same email as the paper.
- Femke van GestelOkay. I want a date, not a range. Vague answers do not help me plan.
- Matteo RicciUnderstood. A date or I tell you plainly that I do not have one yet.
- Ruud VerhoevenOne more thing. Elena, your colleague for customer success. She is still our contact for the day to day?
- Matteo RicciYes. Elena Novak stays your customer success manager. I stay on the commercial side, so anything about paper or price comes to me.
- Ruud VerhoevenGood. Then I think I understand.
- Femke van GestelMm. Can I add one thing about the installers? The ones in Flanders ask the most. If the proposal helps there, good. If not, I will say so.
- Matteo RicciPlease do say so. I would rather hear it now than after signature. What does the team in Flanders need to see that they do not see today?
- Femke van GestelCredit queries next to the delivery complaints, in the same place. Right now they ask Ilse's team and wait.
- Ruud VerhoevenThat is a credit exposure point also. Fewer queries by email is good for us.
- Matteo RicciThen I will describe it in those terms in the proposal, so you can show it to Ilse as well. Let me summarise the next steps.
- Matteo RicciFirst, I send the proposal and a short cover note today, with the split of the figure and the date for the team. Second, Ruud reads it against the contract. Third, Femke sends me any questions from the account managers. We aim for Thursday 14 May 2026 for signature, and we speak again before then.
- Ruud VerhoevenFine. Send it today and I will look this week.
- Femke van GestelGood. Practical. Thank you, Matteo.
- Matteo RicciThank you both. Best regards, and have a good week.
- Ruud VerhoevenTot ziens.
- Femke van GestelGroetjes, Matteo.
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