Who they are
Insight
Current to 13 Oct 26Florian Becker is Managing Director at Kesselfeld Software and the CRM economic buyer. He sets conditions on timing and price, and the board backed the Growth scope. The renewal on 6 Jan 2027 has had no reply yet.
Role: Managing Director and CRM economic buyer at Kesselfeld Software, based in Berlin. He has a platform user account created on 7 Jan 2026, not an admin. The record shows four calls, four email threads and no tickets.
Influence: He decides. He set go-live within six weeks of signature as a condition, said the board was happy with scope and pricing, and declined a multi-year discount because the company wants to see the value first. Anja Pohl, Head of Finance, won monthly billing.
Watch: Marcus Bell emailed him on 8 Oct 2026 about the renewal on 6 Jan 2027 and there is no reply. His wish to see value first means the renewal needs a clear value case.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Kesselfeld Software | Managing Director | economic_buyer | florian.becker@kesselfeld.example |
Activity
- 27 Oct 2026callKesselfeld Software / BG-Demo – Renewal
+2
- 8 Oct 2026email_threadYour BG-Demo renewal
- 22 Dec 2025email_threadOrder form for signature
- 9 Dec 2025callKesselfeld Software / BG-Demo – Negotiation
+2
- 5 Dec 2025email_threadLet's firm up the terms
- 21 Nov 2025callKesselfeld Software / BG-Demo – Proposal
- 20 Nov 2025eventBG-Demo webinar
+30
- 17 Oct 2025email_threadGreat to speak today, next steps
- 16 Oct 2025callKesselfeld Software / BG-Demo – Discovery
- 26 Nov 2024eventRevenue leaders roundtable
+27
- 21 Mar 2024eventBG-Demo webinar
+20