Who they are
Insight
As at Fri 9 Oct 2026Managing Director at Garrow Lusk and the economic buyer on the Starter subscription. He has agreed each renewal at the same price, with little push-back. Adoption is thin and the 2027 renewal brings the v2 price.
Role: Managing Director and CRM economic buyer. He signs the order forms and is the person BG-Demo's Nell Ashcombe and Daniel Okafor go to for each renewal. He is a platform user, not an admin.
Influence: He decides. In the 11 May 2023 negotiation he accepted the term, notice and proration terms, while Sue Ditchfield, Finance Manager, pressed on price. Jade Kenwright speaks for usage and adoption.
Watch: The evidence does not show executed paper for any term. The 2027 renewal moves Starter from v1 to the v2 list price, which is +12.8%, and adoption has been described as slow.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Garrow Lusk | Managing Director | Economic buyer | anthony.garrow@garrowlusk.example |
Activity
- 16 Jul 2026eventBG-Demo webinar
+38
- 11 Jun 2026email threadOrder form for your renewal
- 18 May 2026callGarrow Lusk / BG-Demo – Renewal
+2
- 23 Mar 2026email threadYour renewal
- 12 Jun 2025eventBG-Demo Customer Day
+48
- 3 Jun 2025email threadGarrow Lusk renewal order form attached
- 13 May 2025callGarrow Lusk / BG-Demo – Renewal
+2
- 21 Mar 2025email threadRenewal conversation
- 21 Nov 2024eventBG-Demo webinar
+22
- 8 Nov 2024email threadWebinar on revenue operations
- 13 Jun 2024eventBG-Demo Customer Day
+21
- 6 Jun 2024email threadOrder form for renewal
- 20 May 2024callGarrow Lusk / BG-Demo – Renewal
+2
- 15 May 2024email threadScheduling our renewal call
- 18 Apr 2024eventBG-Demo webinar
+10
- 22 Mar 2024email threadYour renewal coming up
- 6 Jun 2023email threadOrder form for signature
- 11 May 2023callGarrow Lusk / BG-Demo – Negotiation
- 8 May 2023email threadCatching up on the Starter proposal
- 17 Apr 2023callGarrow Lusk / BG-Demo – Proposal