Toby Lister
Person
Penvarra Digital · champion
Toby Lister is Head of Data at Penvarra Digital and the CRM champion. He drove discovery, demo and proposal review, but sign-off sits with Fiona Ingham, the MD. The records end in Nov 2023 with the Starter proposal open.
Who they are
Insight
As at Fri 9 Oct 2026Toby Lister is Head of Data at Penvarra Digital and the CRM champion. He drove discovery, demo and proposal review, but sign-off sits with Fiona Ingham, the MD. The records end in Nov 2023 with the Starter proposal open.
Role: Head of Data at Penvarra Digital, recorded in the CRM as champion. He was on four calls and three email threads, and named Steve Yates from client services as the day-to-day user.
Influence: Toby shapes the evaluation and relays terms, but does not sign. Fiona Ingham, Managing Director, raised price and commitment length, and Toby carried her request for fee flexibility and a shorter initial term on 21 Nov 2023.
Watch: The evidence does not show whether the order form was signed. Toby said Growth was not needed yet, and asked about saving queries, a Growth feature. There are no tickets and no reads after Nov 2023.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Penvarra Digital | Head of Data | champion | toby.lister@penvarra.example |
Activity
- 20 Nov 2023email threadPricing discussion
+1 - 17 Nov 2023callPenvarra Digital / BG-Demo – Negotiation+1
- 18 Oct 2023callPenvarra Digital / BG-Demo – Proposal
- 13 Oct 2023email threadProposal call, next week?
- 21 Sep 2023callPenvarra Digital / BG-Demo – Demo
+1 - 22 Aug 2023email threadFollow-up from our call
- 21 Aug 2023callPenvarra Digital / BG-Demo – Discovery
- 19 Jul 2023dealPenvarra Digital – New