Who they are
Insight
As at Fri 9 Oct 2026Grainne Lynch is the CRM-recorded champion at Ardfinnan Freight Services. She drove the demo and proposal, but Brendan O'Mahony, the Finance Director, signs. The evidence does not show the order form executed.
Role: Commercial Manager in Cork and the CRM champion. She joined the discovery on 5 Dec 2024, the demo and the Growth proposal walk-through on 3 Jan 2025.
Influence: She is the working-level advocate and wants speed when clients call. Commercial terms and the discount were settled with Brendan on 22 Jan 2025, so the decision sits with him.
Watch: On 24 Jan 2025 she said the order form would be signed by the end of the following week, but the thread does not show signature. She wants the ROI to be clear, which matters when the first-term discount ends at renewal.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ardfinnan Freight Services | Commercial Manager | champion | grainne.lynch@ardfinnan.example |
Activity
- 23 Jan 2025email threadCommercial, Ardfinnan
+1
- 22 Jan 2025callArdfinnan Freight Services / BG-Demo – Negotiation
+1
- 3 Jan 2025email threadProposal, Ardfinnan
- 3 Jan 2025callArdfinnan Freight Services / BG-Demo – Proposal
- 20 Dec 2024callArdfinnan Freight Services / BG-Demo – Demo
+1
- 5 Dec 2024callArdfinnan Freight Services / BG-Demo – Discovery
- 13 Nov 2024dealArdfinnan Freight Services – New