Haverlanden Assurantiën

Lost£0

AI facts

Current to 14 Oct 26

Haverlanden Assurantiën, an Arnhem insurance broker, holds no subscription, no order form and no invoices with BB-Demo. A Growth tier new deal for £56k, with ACV £44k, closed lost on 28 Mar 2025 with the reason no decision. No usage, tickets or platform users are recorded. The last interaction was the 21 Feb 2025 demo, after which Jolien van Dijk chose to move to proposal. A Growth tier security questionnaire dated 22 Feb 2025 lists SSO and SCIM.

Read from 2 calls · 1 email threads · 1 news items · 1 deals · 3 people · 1 documents, newest 2 Feb 26

AImade from

Profile

Updated 9 Oct 26

IndustryInsurance broking
Websitehaverlanden.example
CountryNetherlands
HQ cityArnhem
Size190 employees
CRM ownerLewis Kerr
TypeProspectdiffers
StateLost

CRMmade from

AI opinion

Current to 14 Oct 26

Lost, because the only deal closed lost on 28 Mar 2025 for no decision and nobody has spoken to the account since the 21 Feb 2025 demo. The 2 Feb 2026 news shows a stable business, so a fresh Growth approach to Jolien van Dijk is the one opportunity.

Signals Haverlanden Assurantiën – New Haverlanden Assurantiën / BB-Demo – Demo Haverlanden Assurantiën / BB-Demo – Discovery Document roll-up Haverlanden Assurantiën reports solid results

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26

Last contact21 Feb 2025

Computedmade from

Next step

Current to 14 Oct 26

What: Lewis Kerr emails Jolien van Dijk to book a fresh Growth discovery call that includes Willem Arts. re_engage
Who: Lewis Kerr
When: This month by 9 Oct 2026
Why: Lewis Kerr should ask Jolien van Dijk for a fresh discovery call that includes Willem Arts. The Growth deal closed lost for no decision on 28 Mar 2025, and the economic buyer never saw the demo.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

The story

Current to 14 Oct 26

Lost

Lost: the only deal, Growth tier for £56k, closed lost on 28 Mar 2025 for no decision. No order form, invoice or usage is held. Lewis Kerr is to book a fresh discovery call with Jolien van Dijk and Willem Arts.

Lost. Haverlanden Assurantiën holds no order form, invoice or subscription, and its only deal, Growth tier for £56k with ACV £44k, closed lost on 28 Mar 2025 for no decision.

No usage, platform user or ticket is recorded. Jolien van Dijk, Head of Operations, chose to move to proposal after the 21 Feb 2025 demo, but Willem Arts, Managing Director and economic buyer, joined only the 13 Jan 2025 discovery call.

The 2 Feb 2026 report of solid results changes nothing on the account, and nobody has spoken to it since the demo. The risks: Willem never saw the product, and the ongoing price quoted at discovery did not match the Growth list.

Lewis Kerr emails Jolien to book a fresh Growth discovery call with Willem present, by 9 Oct 2026. Hannah Lowe, replacing the departed Anya Petrova, prepares the demo, and Owen Tallis approves a v2 list quote.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Updated 9 Oct 26

1 documents in 1 folders. All documents

presales

Size is importance: state 40%, category 20%, recency 25% (18-month half-life on the as-of date) and usage 15%. There are no view counts: usage means how many of our own analyses cite the document, saturating at 5. A draft hangs on the executed or issued document it drafts for, in the same folder. A draft with nothing executed behind it stays a small leaf on its own.

Folders and documents as a list

Security (1)
- Growth tier security questionnaire answers issued · security questionnaire · 22 Feb 2025

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

2 Feb 2026newsHaverlanden Assurantiën reports solid results
20 Nov 2025eventBB-Demo webinar Alice Brewer, Harriet Gale, Lorna Wishart, Koen Janssens, Edward Grey, Mark Ellwood, Shona Baird, Morven Tait, Matthew Grice, Cerys Llewellyn, Emma Haworth, Susan Tweddle, Clodagh Fitzgerald, Nathan Booth, Aaron Graham, Julian Gatcombe, Jacqueline Sutcliffe, Amanda Holt, Willem Arts, Wayne Entwistle, Marloes Hendriks, Gráinne Lynch, Ida Mortensen, Brodie Kennedy, Luke Kershaw, Fiona Ibbotson, Fiona Fairclough, Bernadette Lowry, Desmond Oyelaran, Philip Annear, Priscilla Bowen, Liam Corner, Florian Becker+30
19 Jun 2025eventBB-Demo webinar Alice Brewer, Toby Underwood, Noel Cronin, Melvin Goh, Patricia Gleave, Asif Jagger, Josh Pearce, Elaine Turvey, Jasmine Coleman, Donal Coughlan, Clive Wardle, Rakesh Solanki, Emma Haworth, Ian Fairclough, Lindsay Pallister, Nathan Booth, Glenys Routledge, Gavin Tyldesley, Julie Wardhaugh, Jolien van Dijk, Wim Goossens, Faye Metcalfe, Ade Ogunleye, Deepa Chauhan, Bernadette Lowry, Bryony Searle, Declan Moran, Ronan Healy, Petra Lüders+26
17 Apr 2025eventBB-Demo webinar Sofia Marchetti, Liam Doherty, Anders Nyqvist, Rhona Aitken, Adrian Mellor, Matthew Grice, Shannon Lockwood, Barry Coxon, Cheryl Tomczak, Stefanie Lange, Willem Arts, Fergus Tierney, Wouter Kok, Lauren Pacheco, Faye Metcalfe, Toby Eccles, Jade Riley, Ed Ingham, Desmond Oyelaran, Matt Colenso, Nigel Ferris, Jade Kenwright, Clare Huddleston+20
22 Feb 2025documentHaverlanden Assurantiën - Security Questionnaire Anya Petrova
21 Feb 2025callHaverlanden Assurantiën / BB-Demo – Demo Lewis Kerr, Anya Petrova, Jolien van Dijk
18 Feb 2025email_threadDemo scheduling Lewis Kerr, Jolien van Dijk
13 Jan 2025callHaverlanden Assurantiën / BB-Demo – Discovery Lewis Kerr, Jolien van Dijk, Willem Arts
4 Dec 2024dealHaverlanden Assurantiën – New Lewis Kerr, Jolien van Dijk

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Haverlanden Assurantiën's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 5 AI summaries of 6 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 4 pages.

The trail as a list (block, record, entity, raw row)

Activity page block
- Haverlanden Assurantiën / BB-Demo – Discovery entity
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
  - call_recorder/calls.csv call_211_001 raw row
- Haverlanden Assurantiën / BB-Demo – Demo entity
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
  - call_recorder/calls.csv call_211_002 raw row
- Haverlanden Assurantiën – New entity
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
  - crm/deal_line_items.csv deal_211_01:1 raw row
  - crm/deal_line_items.csv deal_211_01:2 raw row
  - crm/deal_stage_history.csv deal_211_01:1 raw row
  - crm/deal_stage_history.csv deal_211_01:2 raw row
  - crm/deal_stage_history.csv deal_211_01:3 raw row
  - +2 more
- Haverlanden Assurantiën - Security Questionnaire entity
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
  - document_store/files.csv doc_211_001 raw row
- BB-Demo webinar entity
  - event_platform/events.csv evt_0927_webinar raw row
  - event_platform/registrations.csv evt_0927_webinar:per_0201 raw row
  - event_platform/registrations.csv evt_0927_webinar:per_11502 raw row
  - event_platform/registrations.csv evt_0927_webinar:per_12201 raw row
  - event_platform/registrations.csv evt_0927_webinar:per_15806 raw row
  - event_platform/registrations.csv evt_0927_webinar:per_15905 raw row
  - +17 more
- BB-Demo webinar entity
  - event_platform/events.csv evt_0990_webinar raw row
  - event_platform/registrations.csv evt_0990_webinar:per_1103 raw row
  - event_platform/registrations.csv evt_0990_webinar:per_12703 raw row
  - event_platform/registrations.csv evt_0990_webinar:per_13303 raw row
  - event_platform/registrations.csv evt_0990_webinar:per_14003 raw row
  - event_platform/registrations.csv evt_0990_webinar:per_1502 raw row
  - +23 more
- +3 more
AI opinion page block
- Haverlanden Assurantiën lost AI record
  - Haverlanden Assurantiën – New entity
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
    - crm/deal_line_items.csv deal_211_01:1 raw row
    - crm/deal_line_items.csv deal_211_01:2 raw row
    - crm/deal_stage_history.csv deal_211_01:1 raw row
    - crm/deal_stage_history.csv deal_211_01:2 raw row
    - crm/deal_stage_history.csv deal_211_01:3 raw row
    - +2 more
  - Haverlanden Assurantiën: no executed paper AI record
    - Haverlanden Assurantiën - Security Questionnaire entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - document_store/files.csv doc_211_001 raw row
    - Security questionnaire, Growth tier AI record
      - Haverlanden Assurantiën - Security Questionnaire entity
        Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
        document_store/files.csv doc_211_001 raw row
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - Discovery: out-of-sync data, Growth quote AI record
    - Haverlanden Assurantiën / BB-Demo – Discovery entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - call_recorder/calls.csv call_211_001 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - Demo on HubSpot and Xero data, move to proposal AI record
    - Haverlanden Assurantiën / BB-Demo – Demo entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - call_recorder/calls.csv call_211_002 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - Security questionnaire, Growth tier AI record
    - Haverlanden Assurantiën - Security Questionnaire entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - document_store/files.csv doc_211_001 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - Haverlanden Assurantiën reports solid results AI record
    - Haverlanden Assurantiën reports solid results entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - news_feed/articles.csv news_211_001 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - +7 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_211 facts table
  - Haverlanden Assurantiën – New entity
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
    - crm/deal_line_items.csv deal_211_01:1 raw row
    - crm/deal_line_items.csv deal_211_01:2 raw row
    - crm/deal_stage_history.csv deal_211_01:1 raw row
    - crm/deal_stage_history.csv deal_211_01:2 raw row
    - crm/deal_stage_history.csv deal_211_01:3 raw row
    - +2 more
AI facts page block
- Haverlanden Assurantiën lost AI record
  - Haverlanden Assurantiën – New entity
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
    - crm/deal_line_items.csv deal_211_01:1 raw row
    - crm/deal_line_items.csv deal_211_01:2 raw row
    - crm/deal_stage_history.csv deal_211_01:1 raw row
    - crm/deal_stage_history.csv deal_211_01:2 raw row
    - crm/deal_stage_history.csv deal_211_01:3 raw row
    - +2 more
  - Haverlanden Assurantiën: no executed paper AI record
    - Haverlanden Assurantiën - Security Questionnaire entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - document_store/files.csv doc_211_001 raw row
    - Security questionnaire, Growth tier AI record
      - Haverlanden Assurantiën - Security Questionnaire entity
        Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
        document_store/files.csv doc_211_001 raw row
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - Discovery: out-of-sync data, Growth quote AI record
    - Haverlanden Assurantiën / BB-Demo – Discovery entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - call_recorder/calls.csv call_211_001 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - Demo on HubSpot and Xero data, move to proposal AI record
    - Haverlanden Assurantiën / BB-Demo – Demo entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - call_recorder/calls.csv call_211_002 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - Security questionnaire, Growth tier AI record
    - Haverlanden Assurantiën - Security Questionnaire entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - document_store/files.csv doc_211_001 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - Haverlanden Assurantiën reports solid results AI record
    - Haverlanden Assurantiën reports solid results entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - news_feed/articles.csv news_211_001 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - +7 more
Contacts page block
- Jolien van Dijk entity
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
  - crm/contacts.csv per_21101:org_211 raw row
- Willem Arts entity
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
  - crm/contacts.csv per_21102:org_211 raw row
- Niels Vos entity
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
  - crm/contacts.csv per_21103:org_211 raw row
Open deals (not yet analysed) page block
- Haverlanden Assurantiën entity
  - crm/companies.csv org_211 raw row
Documents page block
- Haverlanden Assurantiën - Security Questionnaire entity
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
  - document_store/files.csv doc_211_001 raw row
hero page block
- Haverlanden Assurantiën lost AI record
  - Haverlanden Assurantiën – New entity
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
    - crm/deal_line_items.csv deal_211_01:1 raw row
    - crm/deal_line_items.csv deal_211_01:2 raw row
    - crm/deal_stage_history.csv deal_211_01:1 raw row
    - crm/deal_stage_history.csv deal_211_01:2 raw row
    - crm/deal_stage_history.csv deal_211_01:3 raw row
    - +2 more
  - Haverlanden Assurantiën: no executed paper AI record
    - Haverlanden Assurantiën - Security Questionnaire entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - document_store/files.csv doc_211_001 raw row
    - Security questionnaire, Growth tier AI record
      - Haverlanden Assurantiën - Security Questionnaire entity
        Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
        document_store/files.csv doc_211_001 raw row
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - Discovery: out-of-sync data, Growth quote AI record
    - Haverlanden Assurantiën / BB-Demo – Discovery entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - call_recorder/calls.csv call_211_001 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - Demo on HubSpot and Xero data, move to proposal AI record
    - Haverlanden Assurantiën / BB-Demo – Demo entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - call_recorder/calls.csv call_211_002 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - Security questionnaire, Growth tier AI record
    - Haverlanden Assurantiën - Security Questionnaire entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - document_store/files.csv doc_211_001 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - Haverlanden Assurantiën reports solid results AI record
    - Haverlanden Assurantiën reports solid results entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - news_feed/articles.csv news_211_001 raw row
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
  - +7 more
- facts.reconciliation_t0:org_211 facts table
  - Haverlanden Assurantiën – New entity
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
    - crm/deal_line_items.csv deal_211_01:1 raw row
    - crm/deal_line_items.csv deal_211_01:2 raw row
    - crm/deal_stage_history.csv deal_211_01:1 raw row
    - crm/deal_stage_history.csv deal_211_01:2 raw row
    - crm/deal_stage_history.csv deal_211_01:3 raw row
    - +2 more
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
- Haverlanden Assurantiën entity
  - crm/companies.csv org_211 raw row
- Signals: Haverlanden Assurantiën signals (no model)
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
Key facts page block
- facts.reconciliation_t0:org_211 facts table
  - Haverlanden Assurantiën – New entity
    - Haverlanden Assurantiën entity
      - crm/companies.csv org_211 raw row
    - crm/deal_line_items.csv deal_211_01:1 raw row
    - crm/deal_line_items.csv deal_211_01:2 raw row
    - crm/deal_stage_history.csv deal_211_01:1 raw row
    - crm/deal_stage_history.csv deal_211_01:2 raw row
    - crm/deal_stage_history.csv deal_211_01:3 raw row
    - +2 more
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
- Haverlanden Assurantiën entity
  - crm/companies.csv org_211 raw row
- Signals: Haverlanden Assurantiën signals (no model)
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
- Demo scheduling entity
  - Haverlanden Assurantiën entity
    - crm/companies.csv org_211 raw row
  - mailbox/messages.csv thr_211_0001:1 raw row
  - mailbox/messages.csv thr_211_0001:2 raw row
  - mailbox/messages.csv thr_211_0001:3 raw row
  - mailbox/threads.csv thr_211_0001 raw row
Evidence trail page block
- Haverlanden Assurantiën entity
  - crm/companies.csv org_211 raw row
The story page block
- Customer: Haverlanden Assurantiën AI record
  - Haverlanden Assurantiën lost AI record
    - Haverlanden Assurantiën – New entity
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - crm/deal_line_items.csv deal_211_01:1 raw row
      - crm/deal_line_items.csv deal_211_01:2 raw row
      - crm/deal_stage_history.csv deal_211_01:1 raw row
      - crm/deal_stage_history.csv deal_211_01:2 raw row
      - crm/deal_stage_history.csv deal_211_01:3 raw row
      - +2 more
    - Haverlanden Assurantiën: no executed paper AI record
      - Haverlanden Assurantiën - Security Questionnaire entity
        Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
        document_store/files.csv doc_211_001 raw row
      - Security questionnaire, Growth tier AI record
        Haverlanden Assurantiën - Security Questionnaire entity
        Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
        document_store/files.csv doc_211_001 raw row
        Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
    - Discovery: out-of-sync data, Growth quote AI record
      - Haverlanden Assurantiën / BB-Demo – Discovery entity
        Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
        call_recorder/calls.csv call_211_001 raw row
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
    - Demo on HubSpot and Xero data, move to proposal AI record
      - Haverlanden Assurantiën / BB-Demo – Demo entity
        Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
        call_recorder/calls.csv call_211_002 raw row
      - Haverlanden Assurantiën entity
        crm/companies.csv org_211 raw row
    - Security questionnaire, Growth tier AI record
      - Haverlanden Assurantiën - Security Questionnaire entity
        Haverlanden Assurantiën entity
    - +7 more
  - +4 more
Next step page block
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Documents · Events · Email · Web

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	225
People at customers	862
BB-Demo staff	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Haverlanden Assurantiën

AI facts

Profile

AI opinion

Key facts

Next step

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

How to use the site

How to ask

What the data covers

Who to contact

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