Pershore Lane Recruitment

Lost£0

AI facts

As at Fri 9 Oct 2026

Pershore Lane Recruitment has never held a BG-Demo contract. There are no order forms, invoices or tickets, and the CRM records £0 ARR. Its only deal was a Starter new-business deal of £26k with an ACV of £20k, and it closed lost on 9 Mar 2023 with security review as the reason. No deal or call is open, and the last interaction was a webinar invite on 1 May 2026 with no reply. The firm was reported acquired by a larger recruitment group on 6 Feb 2026.

Read from 2 calls · 1 email threads · 1 news items · 1 deals · 3 people, newest 1 May 26

AImade from

Profile

Updated 9 Oct 26

IndustryRecruitment
Websitepershorelane.example
CountryUnited Kingdom
HQ cityWorcester
Size80 employees
CRM ownerNell Ashcombe
TypeProspectdiffers
StateLost

CRMmade from

AI opinion

As at Fri 9 Oct 2026

Lost, because the only deal closed lost on security review in 2023 and nothing has reopened since. The acquirer's own technology platforms make a fresh Starter sale less likely. One opportunity: the firm says it wants improved systems, a possible opening for a new conversation.

Signals Pershore Lane Recruitment – New Pershore Lane Recruitment / BG-Demo – Discovery Pershore Lane Recruitment / BG-Demo – Demo Pershore Lane Recruitment Acquired by Larger Recruitment Group Webinar for heads of revenue operations in recruitment

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

Key facts

Updated 9 Oct 26

Last contact1 May 2026

Computedmade from

Next step

As at Fri 9 Oct 2026

What: Nell Ashcombe writes personally to Mervyn Hales to ask who now decides on tooling under the parent group and to offer a short discovery call. Re engage
Who: Nell Ashcombe
When: This week by 9 Oct 2026
Why: Nell Ashcombe should write personally to Mervyn Hales, Managing Director, to learn who decides on tooling since the 6 Feb 2026 acquisition. The firm's stated wish for improved systems is the opening.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

The story

As at Fri 9 Oct 2026

Lost

Lost: Pershore Lane Recruitment never signed. Its only Starter deal closed lost on 9 Mar 2023 on security review, and the firm was acquired on 6 Feb 2026. Nell Ashcombe should write personally to Mervyn Hales to find who now decides on tooling.

Lost: Pershore Lane Recruitment has never held a BG-Demo contract. Its only deal, Starter quoted at £26k all in, closed lost on 9 Mar 2023 on security review, and the CRM records £0 ARR.

The brain was never deployed, so there is no usage, ticket or billing history. Tracy Bullock said they were ready to move forward on 20 Jan 2023, but a 1 May 2026 webinar invite to Mervyn Hales got no reply.

The firm was acquired by a larger recruitment group on 6 Feb 2026 and will use its parent's technology platforms. That is the main risk to a new sale, though the firm wants to invest in improved systems.

Nell Ashcombe should write personally to Mervyn by 9 Oct 2026, asking who now decides on tooling and offering a short discovery call. Tobias Renwick prepares a note on how BG-Demo now handles security review.

AI · claude-opus-5-5 · as at Fri 9 Oct 2026

AImade from

ARR journey

No ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

No platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

No documents in the document store for this subject.

Documentsmade from

Open deals

No open deals.

CRMmade from

Open tickets

No open tickets.

Helpdeskmade from

Activity

21 May 2026eventBG-Demo webinar Alice Brewer, Gemma Holt, Moira Sinclair, Ravi Atherton, Toby Underwood, Tasha Merriweather, Linnéa Holmberg, Saira Khalid, Brianna Ocampo, Emma Croft, Fleur Jansen, Helen Varley, Sunita Bains, Christina Möller, Ffion Rees, Luke Oakes, William Coultas, Kevin Kershaw, Mervyn Hales, Laurent Brisset, Bas Vermeulen, Brendan Moran, Jess Mitchell, Alexa Fraser, Joe Mallinson, Gavin Rudd, Bas Kuijpers, Joost van der Linden, Raymond Tsai, Kevin Dussault, Heather Bauman, Sue Ditchfield+29
1 May 2026email threadWebinar for heads of revenue operations in recruitment Alice Brewer, Mervyn Hales
24 Feb 2026eventRevenue leaders roundtable Alice Brewer, Joost Verbeek, Douglas Baird, Craig Oduya, Lachlan Nguyen, Luis Herrera, Jo Fowler, Inge de Boer, Kofi Asamoah, Joanne Feeney, Natasha Greaves, Adrian Mellor, Daan Visser, Fleur Jansen, Marloes de Vries, Sunita Bains, Ethan Brody, Deirdre Barry, Dylan Price, Tina Goddard, Emma Haworth, Ian Fairclough, Colin Airey, Philipp Schulz, Clodagh Fitzgerald, Grant Mattner, Ruth Ackroyd, Stuart Kenyon, Eilidh Rutherford, Oliver Kirkby, Tracy Bullock, Jill Heron, Wim Goossens, Annika Lund, Jonas Hofmann, Nicola Ellwood, Ian Greenhalgh, Kyle Jenkins, Rashid Suwaidi, Polly Illingworth, Malcolm Ridgway, Ruud Verhoeven, Bas Kuijpers, Ingrid Solberg, Kyle Brandvold, Wouter Brouwer+43
6 Feb 2026newsPershore Lane Recruitment Acquired by Larger Recruitment Group
26 Nov 2024eventRevenue leaders roundtable Sofia Marchetti, Craig Paterson, Paul Rigby, Moira Sinclair, Scott Galbraith, Jackie Revill, Neil Entwistle, Yasmin Openshaw, Søren Lund, Valerie Okon, Steven Holroyd, Kristin Lindahl, Brenda Oldroyd, Melinda Ochoa, Grant Mattner, Shirley Bowman, Felicity Gurney, Rona Baxter, Tracy Bullock, Octavia Blake, Mhairi MacLeod, Wouter Kok, Johan Berglund, Henrik Lorenz, Wes Jago, Lauren Pilkington, Becky Tattersall, Ryan Heslop, Niamh Fogarty, Florian Becker+27
20 Jan 2023callPershore Lane Recruitment / BG-Demo – Demo Nell Ashcombe, Tobias Renwick, Tracy Bullock, Katy Bourne+1
7 Dec 2022callPershore Lane Recruitment / BG-Demo – Discovery Nell Ashcombe, Tracy Bullock, Mervyn Hales
17 Oct 2022dealPershore Lane Recruitment – New Nell Ashcombe, Tracy Bullock

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership AI records not written yet

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
AI record not written yet
belongs to the organisation (one line per group)
Size: how many records a group holds

Pershore Lane Recruitment's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 4 AI summaries of 5 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not written yet.

The trail as a list (block, record, entity, raw row)

Activity page block
- Pershore Lane Recruitment / BG-Demo – Discovery entity
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
  - call_recorder/calls.csv call_195_001 raw row
- Pershore Lane Recruitment / BG-Demo – Demo entity
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
  - call_recorder/calls.csv call_195_002 raw row
- Pershore Lane Recruitment – New entity
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
  - crm/deal_line_items.csv deal_195_01:1 raw row
  - crm/deal_line_items.csv deal_195_01:2 raw row
  - crm/deal_stage_history.csv deal_195_01:1 raw row
  - crm/deal_stage_history.csv deal_195_01:2 raw row
  - crm/deal_stage_history.csv deal_195_01:3 raw row
  - +2 more
- Revenue leaders roundtable entity
  - event_platform/events.csv evt_0785_roundtable raw row
  - event_platform/registrations.csv evt_0785_roundtable:per_0505 raw row
  - event_platform/registrations.csv evt_0785_roundtable:per_0703 raw row
  - event_platform/registrations.csv evt_0785_roundtable:per_10302 raw row
  - event_platform/registrations.csv evt_0785_roundtable:per_10303 raw row
  - event_platform/registrations.csv evt_0785_roundtable:per_11703 raw row
  - +24 more
- Revenue leaders roundtable entity
  - event_platform/events.csv evt_1240_roundtable raw row
  - event_platform/registrations.csv evt_1240_roundtable:per_0301 raw row
  - event_platform/registrations.csv evt_1240_roundtable:per_0502 raw row
  - event_platform/registrations.csv evt_1240_roundtable:per_0702 raw row
  - event_platform/registrations.csv evt_1240_roundtable:per_10103 raw row
  - event_platform/registrations.csv evt_1240_roundtable:per_13503 raw row
  - +40 more
- BG-Demo webinar entity
  - event_platform/events.csv evt_1326_webinar raw row
  - event_platform/registrations.csv evt_1326_webinar:per_0901 raw row
  - event_platform/registrations.csv evt_1326_webinar:per_10302 raw row
  - event_platform/registrations.csv evt_1326_webinar:per_1102 raw row
  - event_platform/registrations.csv evt_1326_webinar:per_1103 raw row
  - event_platform/registrations.csv evt_1326_webinar:per_11101 raw row
  - +26 more
- +2 more
AI opinion page block
- Pershore Lane Recruitment: Lost AI record
  - Pershore Lane Recruitment – New entity
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
    - crm/deal_line_items.csv deal_195_01:1 raw row
    - crm/deal_line_items.csv deal_195_01:2 raw row
    - crm/deal_stage_history.csv deal_195_01:1 raw row
    - crm/deal_stage_history.csv deal_195_01:2 raw row
    - crm/deal_stage_history.csv deal_195_01:3 raw row
    - +2 more
  - Starter discovery for candidate pipeline AI record
    - Pershore Lane Recruitment / BG-Demo – Discovery entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - call_recorder/calls.csv call_195_001 raw row
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
  - Starter demo and go-ahead AI record
    - Pershore Lane Recruitment / BG-Demo – Demo entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - call_recorder/calls.csv call_195_002 raw row
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
  - Pershore Lane Recruitment Acquired by Larger Recruitment Group AI record
    - Pershore Lane Recruitment Acquired by Larger Recruitment Group entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - news_feed/articles.csv news_195_001 raw row
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
  - Webinar invite to Pershore Lane MD AI record
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
    - Webinar for heads of revenue operations in recruitment entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - mailbox/messages.csv thr_195_0001:1 raw row
      - mailbox/threads.csv thr_195_0001 raw row
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
  - +5 more
ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_195 facts table
  - Pershore Lane Recruitment – New entity
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
    - crm/deal_line_items.csv deal_195_01:1 raw row
    - crm/deal_line_items.csv deal_195_01:2 raw row
    - crm/deal_stage_history.csv deal_195_01:1 raw row
    - crm/deal_stage_history.csv deal_195_01:2 raw row
    - crm/deal_stage_history.csv deal_195_01:3 raw row
    - +2 more
AI facts page block
- Pershore Lane Recruitment: Lost AI record
  - Pershore Lane Recruitment – New entity
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
    - crm/deal_line_items.csv deal_195_01:1 raw row
    - crm/deal_line_items.csv deal_195_01:2 raw row
    - crm/deal_stage_history.csv deal_195_01:1 raw row
    - crm/deal_stage_history.csv deal_195_01:2 raw row
    - crm/deal_stage_history.csv deal_195_01:3 raw row
    - +2 more
  - Starter discovery for candidate pipeline AI record
    - Pershore Lane Recruitment / BG-Demo – Discovery entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - call_recorder/calls.csv call_195_001 raw row
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
  - Starter demo and go-ahead AI record
    - Pershore Lane Recruitment / BG-Demo – Demo entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - call_recorder/calls.csv call_195_002 raw row
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
  - Pershore Lane Recruitment Acquired by Larger Recruitment Group AI record
    - Pershore Lane Recruitment Acquired by Larger Recruitment Group entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - news_feed/articles.csv news_195_001 raw row
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
  - Webinar invite to Pershore Lane MD AI record
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
    - Webinar for heads of revenue operations in recruitment entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - mailbox/messages.csv thr_195_0001:1 raw row
      - mailbox/threads.csv thr_195_0001 raw row
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
  - +5 more
Contacts page block
- Tracy Bullock entity
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
  - crm/contacts.csv per_19501:org_195 raw row
- Mervyn Hales entity
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
  - crm/contacts.csv per_19502:org_195 raw row
- Katy Bourne entity
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
  - crm/contacts.csv per_19503:org_195 raw row
Open deals (computed from the records; nothing to show yet) page block
- Pershore Lane Recruitment entity
  - crm/companies.csv org_195 raw row
Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
hero page block
- Pershore Lane Recruitment: Lost AI record
  - Pershore Lane Recruitment – New entity
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
    - crm/deal_line_items.csv deal_195_01:1 raw row
    - crm/deal_line_items.csv deal_195_01:2 raw row
    - crm/deal_stage_history.csv deal_195_01:1 raw row
    - crm/deal_stage_history.csv deal_195_01:2 raw row
    - crm/deal_stage_history.csv deal_195_01:3 raw row
    - +2 more
  - Starter discovery for candidate pipeline AI record
    - Pershore Lane Recruitment / BG-Demo – Discovery entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - call_recorder/calls.csv call_195_001 raw row
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
  - Starter demo and go-ahead AI record
    - Pershore Lane Recruitment / BG-Demo – Demo entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - call_recorder/calls.csv call_195_002 raw row
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
  - Pershore Lane Recruitment Acquired by Larger Recruitment Group AI record
    - Pershore Lane Recruitment Acquired by Larger Recruitment Group entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - news_feed/articles.csv news_195_001 raw row
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
  - Webinar invite to Pershore Lane MD AI record
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
    - Webinar for heads of revenue operations in recruitment entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - mailbox/messages.csv thr_195_0001:1 raw row
      - mailbox/threads.csv thr_195_0001 raw row
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
  - +5 more
- facts.reconciliation_t0:org_195 facts table
  - Pershore Lane Recruitment – New entity
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
    - crm/deal_line_items.csv deal_195_01:1 raw row
    - crm/deal_line_items.csv deal_195_01:2 raw row
    - crm/deal_stage_history.csv deal_195_01:1 raw row
    - crm/deal_stage_history.csv deal_195_01:2 raw row
    - crm/deal_stage_history.csv deal_195_01:3 raw row
    - +2 more
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
- Pershore Lane Recruitment entity
  - crm/companies.csv org_195 raw row
- Signals: Pershore Lane Recruitment signals (no model)
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
Key facts page block
- facts.reconciliation_t0:org_195 facts table
  - Pershore Lane Recruitment – New entity
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
    - crm/deal_line_items.csv deal_195_01:1 raw row
    - crm/deal_line_items.csv deal_195_01:2 raw row
    - crm/deal_stage_history.csv deal_195_01:1 raw row
    - crm/deal_stage_history.csv deal_195_01:2 raw row
    - crm/deal_stage_history.csv deal_195_01:3 raw row
    - +2 more
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
- Pershore Lane Recruitment entity
  - crm/companies.csv org_195 raw row
- Signals: Pershore Lane Recruitment signals (no model)
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
- Webinar for heads of revenue operations in recruitment entity
  - Pershore Lane Recruitment entity
    - crm/companies.csv org_195 raw row
  - mailbox/messages.csv thr_195_0001:1 raw row
  - mailbox/threads.csv thr_195_0001 raw row
Evidence trail page block
- Pershore Lane Recruitment entity
  - crm/companies.csv org_195 raw row
The story page block
- Customer: Pershore Lane Recruitment AI record
  - Pershore Lane Recruitment: Lost AI record
    - Pershore Lane Recruitment – New entity
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - crm/deal_line_items.csv deal_195_01:1 raw row
      - crm/deal_line_items.csv deal_195_01:2 raw row
      - crm/deal_stage_history.csv deal_195_01:1 raw row
      - crm/deal_stage_history.csv deal_195_01:2 raw row
      - crm/deal_stage_history.csv deal_195_01:3 raw row
      - +2 more
    - Starter discovery for candidate pipeline AI record
      - Pershore Lane Recruitment / BG-Demo – Discovery entity
        Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
        call_recorder/calls.csv call_195_001 raw row
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
    - Starter demo and go-ahead AI record
      - Pershore Lane Recruitment / BG-Demo – Demo entity
        Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
        call_recorder/calls.csv call_195_002 raw row
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
    - Pershore Lane Recruitment Acquired by Larger Recruitment Group AI record
      - Pershore Lane Recruitment Acquired by Larger Recruitment Group entity
        Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
        news_feed/articles.csv news_195_001 raw row
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
    - Webinar invite to Pershore Lane MD AI record
      - Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - Webinar for heads of revenue operations in recruitment entity
        Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
        mailbox/messages.csv thr_195_0001:1 raw row
        mailbox/threads.csv thr_195_0001 raw row
    - Pershore Lane Recruitment entity
      - crm/companies.csv org_195 raw row
    - +5 more
  - Win-back note to Mervyn Hales after acquisition AI record
    - Pershore Lane Recruitment: Lost AI record
      - Pershore Lane Recruitment – New entity
        Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
        crm/deal_line_items.csv deal_195_01:1 raw row
        crm/deal_line_items.csv deal_195_01:2 raw row
        crm/deal_stage_history.csv deal_195_01:1 raw row
        crm/deal_stage_history.csv deal_195_01:2 raw row
        crm/deal_stage_history.csv deal_195_01:3 raw row
        +2 more
      - Starter discovery for candidate pipeline AI record
        Pershore Lane Recruitment / BG-Demo – Discovery entity
        Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
        call_recorder/calls.csv call_195_001 raw row
        Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - Starter demo and go-ahead AI record
        Pershore Lane Recruitment / BG-Demo – Demo entity
        Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
        call_recorder/calls.csv call_195_002 raw row
        Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - Pershore Lane Recruitment Acquired by Larger Recruitment Group AI record
        Pershore Lane Recruitment Acquired by Larger Recruitment Group entity
        Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
        news_feed/articles.csv news_195_001 raw row
        Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
      - Webinar invite to Pershore Lane MD AI record
        Pershore Lane Recruitment entity
        crm/companies.csv org_195 raw row
        Webinar for heads of revenue operations in recruitment entity
      - +5 more
  - +2 more
Next step page block
Open tickets (computed from the records; nothing to show yet) page block
Profile page block
Sources page block
Platform usage (computed from the records; nothing to show yet) page block

Computedmade from

Sources AI · Calls · CRM · Events · Email · Web

made from

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	225
People at customers	862
BG-Demo staff records (in post and leavers)	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Pershore Lane Recruitment

AI facts

Profile

AI opinion

Key facts

Next step

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

How to use the site

How to ask

What the data covers

Who to contact

Ask B