Lunesdale Homes

Lost£0

AI facts

Current to 14 Oct 26

Lunesdale Homes, a Lancaster housing association, has never held a BB-Demo contract: no order form, no invoices and CRM ARR of £0. An Enterprise new-business deal of £140k, including implementation, closed lost on 16 Jan 2026 with the CRM reason security_review. No usage or tickets are on record. The last interaction was on 16 Dec 2025, and the deal's owner, Priya Raman, left BB-Demo on 28 Aug 2026. A 22 Jun 2026 news item says the association is improving how complaints and repairs data are brought together.

Read from 1 calls · 4 email threads · 2 news items · 1 deals · 6 people, newest 22 Jun 26

AImade from

Profile

Updated 9 Oct 26

IndustryHousing association
Websitelunesdale.example
CountryUnited Kingdom
HQ cityLancaster
Size1,050 employees
CRM ownerMatteo Ricci
TypeProspectdiffers
StateLost

CRMmade from

AI opinion

Current to 14 Oct 26

Lost, because the Enterprise deal closed lost in the CRM on 16 Jan 2026 and no interaction is recorded since 16 Dec 2025. Christopher Bamber wanted a written whole-life cost and a comparison, and the record does not show either was sent. The regulatory focus could justify reopening.

Signals Lunesdale Homes – New Follow-up from our discovery conversation Lunesdale Homes / BB-Demo – Discovery Lunesdale Homes provides update on regulatory position Christopher Bamber

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26

Last contact16 Dec 2025

Computedmade from

Next step

Current to 14 Oct 26

What: Matteo Ricci contacts Alison Mawdsley to reopen the Enterprise conversation on the 22 Jun 2026 regulatory update, with the written whole-life cost and comparison that Christopher Bamber requested. re_engage
Who: Matteo Ricci
When: This week by 9 Oct 2026
Why: Matteo Ricci reopens Lunesdale Homes with Alison Mawdsley on the 22 Jun 2026 regulatory update, and sends Christopher Bamber the written whole-life cost and comparison he asked for, which no record shows was sent.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

The story

Current to 14 Oct 26

Lost

Lost: the £140k Enterprise deal with Lunesdale Homes closed lost on 16 Jan 2026 after procurement stalled. Matteo Ricci now reopens with Alison Mawdsley on the 22 Jun 2026 regulatory update, with the whole-life cost Christopher Bamber asked for.

Lost, Lunesdale Homes never held a BB-Demo contract: the £140k Enterprise deal, including implementation, closed lost in the CRM on 16 Jan 2026. There is no order form, no invoice and £0 CRM ARR.

As a prospect it has no usage or tickets. Priya Raman ran discovery on 11 Dec 2025 with Alison Mawdsley and Christopher Bamber, then left BB-Demo on 28 Aug 2026; the last interaction was 16 Dec 2025.

A 22 Jun 2026 update says the association is improving how complaints, repairs and tenant feedback are brought together. Christopher's request for a written whole-life cost and comparison has no recorded answer, and the CRM's security_review reason is unconfirmed.

Matteo Ricci, the CRM owner, reopens with Alison on that update and sends Christopher the whole-life cost and comparison by 9 Oct 2026. He also asks Debra Hodgson whether a security review was the real blocker.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Not yet analysedNo documents in the document store for this subject.

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

22 Jun 2026newsLunesdale Homes provides update on regulatory position
11 Dec 2025email_threadFollow-up from our discovery conversation Priya Raman, Alison Mawdsley, Christopher Bamber
11 Dec 2025callLunesdale Homes / BB-Demo – Discovery Priya Raman, Alison Mawdsley, Christopher Bamber
8 Dec 2025email_threadScheduling a discovery conversation Priya Raman, Alison Mawdsley
28 Oct 2025dealLunesdale Homes – New Priya Raman, Alison Mawdsley
23 Sep 2025eventRevenue leaders roundtable Alice Brewer, Claire Haddon, Ellie Rowcliffe, Raj Sandhu, Ravi Atherton, Sam Yates, Luis Herrera, Fran Whiting, Ian Prendergast, Russell Bland, Sukhvinder Dhillon, Allison Pereira, Shane Twomey, Huw Bevan, Kristin Lindahl, Kenneth Fell, Rakesh Solanki, Emma Haworth, Ian Fairclough, Colin Airey, Susan Tweddle, Stefanie Lange, Felicity Gurney, Stephen Quick, Kirsty Ingham, Megan Ibbotson, Katharina Richter, Marloes Hendriks, Annika Lund, Emma Illingworth, Julian Ferrers, Bryony Searle, Lauren Pilkington, Nadia Bashir, Niamh Fogarty, Declan Moran, Siobhán Nolan, Ilse Smits, Kirsteen Boyd, Andy Buckley+37
16 Sep 2025email_threadRevenue leaders roundtable in London, Tuesday 23 Sep 2025 Alice Brewer, Kenneth Fell
16 Jun 2025newsLunesdale Homes announces job losses as housing association restructures
16 Jan 2025eventBB-Demo webinar Sofia Marchetti, Imogen Hartley, Margaret Cleland, Sarah Hollis, Phoebe Lacey, Kylie Bannister, Hugh Firth, Mandy Gasson, Ruben Dekker, Andrew Pickering, Sunita Bains, Paula Rennie, Craig Holt, Victor Nunes, Stacey Corless, Charlotte Haigh, Pam Willetts, Jess Kennedy, Dennis Wolter, Fiona Drummond, Ailsa Dunlop, Liam Corner+19
18 Apr 2024eventBB-Demo webinar Nell Ashcombe, Josh Penrose, Lorna Wishart, Margaret Cleland, Alan Rennie, Natasha Greaves, Christopher Bamber, Anita Mistry, Divya Raval, Brendan Moran, Ian Greenhalgh, Conor Fitzgerald, Anthony Garrow+10
18 Jan 2024eventBB-Demo webinar Nell Ashcombe, Claire Haddon, Toby Underwood, Zoe Nuttall, Brendan O'Mahony, Wei Ling Tan, Toby Mellor, Inge de Boer, Alison Mawdsley, Alejandro Fuentes, Neha Kapoor, Luke Allott, Philip Annear, Wes Jago, Lauren Pilkington, Nils Behrens, Jade Kenwright+14
4 Jan 2024email_threadInvitation: BB-Demo webinar on Thursday 18 Jan 2024 Nell Ashcombe, Alison Mawdsley

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Lunesdale Homes' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 7 AI summaries of 8 raw things (calls, tickets, emails, news), 6 people (6 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 5 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)

Activity page block
- Lunesdale Homes / BB-Demo – Discovery entity
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
  - call_recorder/calls.csv call_167_001 raw row
- Lunesdale Homes – New entity
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
  - crm/deal_line_items.csv deal_167_01:1 raw row
  - crm/deal_line_items.csv deal_167_01:2 raw row
  - crm/deal_stage_history.csv deal_167_01:1 raw row
  - crm/deal_stage_history.csv deal_167_01:2 raw row
  - crm/deal_stage_history.csv deal_167_01:3 raw row
  - +1 more
- BB-Demo webinar entity
  - event_platform/events.csv evt_0472_webinar raw row
  - event_platform/registrations.csv evt_0472_webinar:per_0403 raw row
  - event_platform/registrations.csv evt_0472_webinar:per_1103 raw row
  - event_platform/registrations.csv evt_0472_webinar:per_1105 raw row
  - event_platform/registrations.csv evt_0472_webinar:per_12702 raw row
  - event_platform/registrations.csv evt_0472_webinar:per_13301 raw row
  - +11 more
- BB-Demo webinar entity
  - event_platform/events.csv evt_0563_webinar raw row
  - event_platform/registrations.csv evt_0563_webinar:per_0404 raw row
  - event_platform/registrations.csv evt_0563_webinar:per_10401 raw row
  - event_platform/registrations.csv evt_0563_webinar:per_12002 raw row
  - event_platform/registrations.csv evt_0563_webinar:per_15605 raw row
  - event_platform/registrations.csv evt_0563_webinar:per_15705 raw row
  - +7 more
- BB-Demo webinar entity
  - event_platform/events.csv evt_0836_webinar raw row
  - event_platform/registrations.csv evt_0836_webinar:per_0501 raw row
  - event_platform/registrations.csv evt_0836_webinar:per_12002 raw row
  - event_platform/registrations.csv evt_0836_webinar:per_1201 raw row
  - event_platform/registrations.csv evt_0836_webinar:per_13101 raw row
  - event_platform/registrations.csv evt_0836_webinar:per_15001 raw row
  - +16 more
- Revenue leaders roundtable entity
  - event_platform/events.csv evt_1086_roundtable raw row
  - event_platform/registrations.csv evt_1086_roundtable:per_0403 raw row
  - event_platform/registrations.csv evt_1086_roundtable:per_10001 raw row
  - event_platform/registrations.csv evt_1086_roundtable:per_10903 raw row
  - event_platform/registrations.csv evt_1086_roundtable:per_1102 raw row
  - event_platform/registrations.csv evt_1086_roundtable:per_1205 raw row
  - +34 more
- +6 more
AI opinion page block
- Lunesdale Homes: lost prospect AI record
  - Lunesdale Homes – New entity
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
    - crm/deal_line_items.csv deal_167_01:1 raw row
    - crm/deal_line_items.csv deal_167_01:2 raw row
    - crm/deal_stage_history.csv deal_167_01:1 raw row
    - crm/deal_stage_history.csv deal_167_01:2 raw row
    - crm/deal_stage_history.csv deal_167_01:3 raw row
    - +1 more
  - Discovery: complaints reconciliation pain AI record
    - Lunesdale Homes / BB-Demo – Discovery entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - call_recorder/calls.csv call_167_001 raw row
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
  - Lunesdale Homes announces job losses as housing association restructures AI record
    - Lunesdale Homes announces job losses as housing association restructures entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - news_feed/articles.csv news_167_001 raw row
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
  - Lunesdale Homes provides update on regulatory position AI record
    - Lunesdale Homes provides update on regulatory position entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - news_feed/articles.csv news_167_002 raw row
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
  - Webinar invitation from CEO, 18 Jan 2024 AI record
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
    - Invitation: BB-Demo webinar on Thursday 18 Jan 2024 entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - mailbox/messages.csv thr_167_0001:1 raw row
      - mailbox/threads.csv thr_167_0001 raw row
  - Roundtable invitation to procurement manager AI record
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
    - Revenue leaders roundtable in London, Tuesday 23 Sep 2025 entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - mailbox/messages.csv thr_167_0002:1 raw row
      - mailbox/threads.csv thr_167_0002 raw row
  - +11 more
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_167 facts table
  - Lunesdale Homes – New entity
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
    - crm/deal_line_items.csv deal_167_01:1 raw row
    - crm/deal_line_items.csv deal_167_01:2 raw row
    - crm/deal_stage_history.csv deal_167_01:1 raw row
    - crm/deal_stage_history.csv deal_167_01:2 raw row
    - crm/deal_stage_history.csv deal_167_01:3 raw row
    - +1 more
AI facts page block
- Lunesdale Homes: lost prospect AI record
  - Lunesdale Homes – New entity
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
    - crm/deal_line_items.csv deal_167_01:1 raw row
    - crm/deal_line_items.csv deal_167_01:2 raw row
    - crm/deal_stage_history.csv deal_167_01:1 raw row
    - crm/deal_stage_history.csv deal_167_01:2 raw row
    - crm/deal_stage_history.csv deal_167_01:3 raw row
    - +1 more
  - Discovery: complaints reconciliation pain AI record
    - Lunesdale Homes / BB-Demo – Discovery entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - call_recorder/calls.csv call_167_001 raw row
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
  - Lunesdale Homes announces job losses as housing association restructures AI record
    - Lunesdale Homes announces job losses as housing association restructures entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - news_feed/articles.csv news_167_001 raw row
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
  - Lunesdale Homes provides update on regulatory position AI record
    - Lunesdale Homes provides update on regulatory position entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - news_feed/articles.csv news_167_002 raw row
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
  - Webinar invitation from CEO, 18 Jan 2024 AI record
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
    - Invitation: BB-Demo webinar on Thursday 18 Jan 2024 entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - mailbox/messages.csv thr_167_0001:1 raw row
      - mailbox/threads.csv thr_167_0001 raw row
  - Roundtable invitation to procurement manager AI record
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
    - Revenue leaders roundtable in London, Tuesday 23 Sep 2025 entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - mailbox/messages.csv thr_167_0002:1 raw row
      - mailbox/threads.csv thr_167_0002 raw row
  - +11 more
Contacts page block
- Alison Mawdsley entity
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
  - crm/contacts.csv per_16701:org_167 raw row
- Christopher Bamber entity
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
  - crm/contacts.csv per_16702:org_167 raw row
- Debra Hodgson entity
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
  - crm/contacts.csv per_16703:org_167 raw row
- Kenneth Fell entity
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
  - crm/contacts.csv per_16704:org_167 raw row
- Stacey Corless entity
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
  - crm/contacts.csv per_16705:org_167 raw row
- Haroon Mirza entity
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
  - crm/contacts.csv per_16706:org_167 raw row
Open deals (not yet analysed) page block
- Lunesdale Homes entity
  - crm/companies.csv org_167 raw row
Documents (not yet analysed) page block
- document_store/files.csv * raw row
hero page block
- Lunesdale Homes: lost prospect AI record
  - Lunesdale Homes – New entity
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
    - crm/deal_line_items.csv deal_167_01:1 raw row
    - crm/deal_line_items.csv deal_167_01:2 raw row
    - crm/deal_stage_history.csv deal_167_01:1 raw row
    - crm/deal_stage_history.csv deal_167_01:2 raw row
    - crm/deal_stage_history.csv deal_167_01:3 raw row
    - +1 more
  - Discovery: complaints reconciliation pain AI record
    - Lunesdale Homes / BB-Demo – Discovery entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - call_recorder/calls.csv call_167_001 raw row
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
  - Lunesdale Homes announces job losses as housing association restructures AI record
    - Lunesdale Homes announces job losses as housing association restructures entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - news_feed/articles.csv news_167_001 raw row
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
  - Lunesdale Homes provides update on regulatory position AI record
    - Lunesdale Homes provides update on regulatory position entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - news_feed/articles.csv news_167_002 raw row
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
  - Webinar invitation from CEO, 18 Jan 2024 AI record
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
    - Invitation: BB-Demo webinar on Thursday 18 Jan 2024 entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - mailbox/messages.csv thr_167_0001:1 raw row
      - mailbox/threads.csv thr_167_0001 raw row
  - Roundtable invitation to procurement manager AI record
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
    - Revenue leaders roundtable in London, Tuesday 23 Sep 2025 entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - mailbox/messages.csv thr_167_0002:1 raw row
      - mailbox/threads.csv thr_167_0002 raw row
  - +11 more
- facts.reconciliation_t0:org_167 facts table
  - Lunesdale Homes – New entity
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
    - crm/deal_line_items.csv deal_167_01:1 raw row
    - crm/deal_line_items.csv deal_167_01:2 raw row
    - crm/deal_stage_history.csv deal_167_01:1 raw row
    - crm/deal_stage_history.csv deal_167_01:2 raw row
    - crm/deal_stage_history.csv deal_167_01:3 raw row
    - +1 more
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
- Lunesdale Homes entity
  - crm/companies.csv org_167 raw row
- Signals: Lunesdale Homes signals (no model)
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
Key facts page block
- facts.reconciliation_t0:org_167 facts table
  - Lunesdale Homes – New entity
    - Lunesdale Homes entity
      - crm/companies.csv org_167 raw row
    - crm/deal_line_items.csv deal_167_01:1 raw row
    - crm/deal_line_items.csv deal_167_01:2 raw row
    - crm/deal_stage_history.csv deal_167_01:1 raw row
    - crm/deal_stage_history.csv deal_167_01:2 raw row
    - crm/deal_stage_history.csv deal_167_01:3 raw row
    - +1 more
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
- Lunesdale Homes entity
  - crm/companies.csv org_167 raw row
- Signals: Lunesdale Homes signals (no model)
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
- Follow-up from our discovery conversation entity
  - Lunesdale Homes entity
    - crm/companies.csv org_167 raw row
  - mailbox/messages.csv thr_167_0004:1 raw row
  - mailbox/messages.csv thr_167_0004:2 raw row
  - mailbox/messages.csv thr_167_0004:3 raw row
  - mailbox/messages.csv thr_167_0004:4 raw row
  - mailbox/threads.csv thr_167_0004 raw row
Evidence trail page block
- Lunesdale Homes entity
  - crm/companies.csv org_167 raw row
The story page block
- Customer: Lunesdale Homes AI record
  - Lunesdale Homes: lost prospect AI record
    - Lunesdale Homes – New entity
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - crm/deal_line_items.csv deal_167_01:1 raw row
      - crm/deal_line_items.csv deal_167_01:2 raw row
      - crm/deal_stage_history.csv deal_167_01:1 raw row
      - crm/deal_stage_history.csv deal_167_01:2 raw row
      - crm/deal_stage_history.csv deal_167_01:3 raw row
      - +1 more
    - Discovery: complaints reconciliation pain AI record
      - Lunesdale Homes / BB-Demo – Discovery entity
        Lunesdale Homes entity
        crm/companies.csv org_167 raw row
        call_recorder/calls.csv call_167_001 raw row
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
    - Lunesdale Homes announces job losses as housing association restructures AI record
      - Lunesdale Homes announces job losses as housing association restructures entity
        Lunesdale Homes entity
        crm/companies.csv org_167 raw row
        news_feed/articles.csv news_167_001 raw row
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
    - Lunesdale Homes provides update on regulatory position AI record
      - Lunesdale Homes provides update on regulatory position entity
        Lunesdale Homes entity
        crm/companies.csv org_167 raw row
        news_feed/articles.csv news_167_002 raw row
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
    - Webinar invitation from CEO, 18 Jan 2024 AI record
      - Lunesdale Homes entity
        crm/companies.csv org_167 raw row
      - Invitation: BB-Demo webinar on Thursday 18 Jan 2024 entity
        Lunesdale Homes entity
        crm/companies.csv org_167 raw row
        mailbox/messages.csv thr_167_0001:1 raw row
        mailbox/threads.csv thr_167_0001 raw row
    - Roundtable invitation to procurement manager AI record
    - +11 more
  - +5 more
Next step page block
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · Calls · CRM · Events · Email · Web

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	225
People at customers	862
BB-Demo staff	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Lunesdale Homes

AI facts

Profile

AI opinion

Key facts

Next step

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

How to use the site

How to ask

What the data covers

Who to contact

Ask B