Wickersley Building Supplies
Lost£0AI facts
As at Fri 9 Oct 2026Wickersley Building Supplies, a Rotherham wholesale distributor, holds no contract with BG-Demo: no executed order form and no invoices are on file. The final Starter proposal of 24 Jun 2025 offered £20k for year 1 plus £6,000 implementation, £26k in total. The CRM deal closed lost on 5 Aug 2025 with the reason no decision. No usage or tickets are recorded, and the last interaction was the 17 Jul 2025 negotiation call, where Diane Pashley said spend was approved.
Profile
Updated 9 Oct 26- IndustryWholesale distributionSource: CRM company record
- Websitewickersley.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityRotherhamSource: CRM company record
- Size330 employeesSource: CRM company record
- CRM ownerLewis KerrSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 14 Oct 2026
CRMmade from
AI opinion
As at Fri 9 Oct 2026Lost, because the Starter deal closed lost on 5 Aug 2025 for no decision and there has been no contact since the 17 Jul 2025 call. Nothing was signed or invoiced. Opportunity: approved budget and the MD's backing then could justify a fresh approach by Lewis Kerr.
Key facts
Updated 9 Oct 26- Last contact17 Jul 2025Call: Wickersley Building Supplies / BG-Demo – Negotiation · 449 days before 9 Oct 2026
Computedmade from
Next step
As at Fri 9 Oct 2026- What
- Lewis Kerr emails Diane Pashley, copying Shaun Godley, to reopen the Starter conversation with a v2-priced offer that includes quarterly invoicing to answer her payment-timing concern. Re engage
- Who
Lewis Kerr- When
- This week by 9 Oct 2026
- Why
- Lewis Kerr should reopen Wickersley with Diane Pashley using a fresh Starter offer at the v2 list with quarterly billing, because on 17 Jul 2025 her concern was payment timing, not value, and the MD wanted to proceed.
The story
As at Fri 9 Oct 2026Lost
Lost: the Starter deal for Wickersley Building Supplies closed lost on 5 Aug 2025 for no decision, nothing was signed or invoiced, and Lewis Kerr should reopen it with Diane Pashley on a v2 Starter offer with quarterly invoicing.
Lost, Wickersley Building Supplies never signed a contract. Its final Starter proposal of 24 Jun 2025 offered £20k for year 1 plus £6,000 implementation; the CRM deal closed lost on 5 Aug 2025 for no decision, and nothing was invoiced.
There is no usage or ticket record. Lewis Kerr led four calls with Shaun Godley, Sales Director, and Diane Pashley, Finance Director, and the last contact was the 17 Jul 2025 negotiation call, over a year ago.
On that call Shaun said the MD wanted to proceed, and Diane confirmed spend was approved; her concern was payment timing, not value. The records do not show why the deal then stalled.
Lewis should email Diane by 9 Oct 2026, copying Shaun, with a fresh Starter offer at the v2 list of £22k and quarterly invoicing. Owen Tallis approves any first-term discount before it goes.
ARR journey
Accountingmade from
Platform usage
Usagemade from
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- Draft Starter tier proposal draft · proposal · 19 Jun 2025
- Starter subscription proposal issued · proposal · 24 Jun 2025
Documentsmade from
Activity
- Upcoming
- 19 Nov 2026upcoming eventBG-Demo webinar
+33 - Held
- 17 Jul 2025callWickersley Building Supplies / BG-Demo – Negotiation
+1 - 27 Jun 2025email threadProposal, Wickersley
- 25 Jun 2025callWickersley Building Supplies / BG-Demo – Proposal
- 24 Jun 2025documentWickersley Building Supplies - Proposal
- 19 Jun 2025documentWickersley Building Supplies - Proposal v1
- 9 Jun 2025email threadDemo, Wickersley
- 5 Jun 2025callWickersley Building Supplies / BG-Demo – Demo
- 16 May 2025email threadIntroduction, Wickersley
- 15 May 2025callWickersley Building Supplies / BG-Demo – Discovery
- 22 Apr 2025dealWickersley Building Supplies – New
- 12 Mar 2025eventData leaders conference (BG-Demo stand)
+12 - 4 Mar 2025email threadData leaders conference, 12 Mar 2025
CRMmade from
Contacts
CRMmade from
Evidence trail
Updated 9 Oct 26Wickersley Building Supplies' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 10 AI summaries of 11 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Wickersley Building Supplies / BG-Demo – Discovery entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_001 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies / BG-Demo – Demo entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_002 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies / BG-Demo – Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_003 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies / BG-Demo – Negotiation entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_004 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies – New entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- crm/deal_line_items.csv deal_130_01:1 raw row
- crm/deal_line_items.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:1 raw row
- crm/deal_stage_history.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:3 raw row
- +4 more
- Wickersley Building Supplies entity
- Wickersley Building Supplies - Proposal v1 entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_001 raw row
- Wickersley Building Supplies entity
- +7 more
- Wickersley Building Supplies / BG-Demo – Discovery entity
- AI opinion page block
- Wickersley Building Supplies: Lost AI record
- Wickersley Building Supplies – New entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- crm/deal_line_items.csv deal_130_01:1 raw row
- crm/deal_line_items.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:1 raw row
- crm/deal_stage_history.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:3 raw row
- +4 more
- Wickersley Building Supplies entity
- Wickersley: two proposals, nothing executed AI record
- Wickersley Building Supplies - Proposal v1 entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_001 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies - Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_002 raw row
- Wickersley Building Supplies entity
- Wickersley Starter proposal v1 (draft) AI record
- Wickersley Building Supplies - Proposal v1 entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_001 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies - Proposal v1 entity
- Starter tier proposal, 24 Jun 2025 AI record
- Wickersley Building Supplies - Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_002 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies - Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies - Proposal v1 entity
- Discovery: joining data across branches AI record
- Wickersley Building Supplies / BG-Demo – Discovery entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_001 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies / BG-Demo – Discovery entity
- Starter demo on sample data AI record
- Wickersley Building Supplies / BG-Demo – Demo entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_002 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies / BG-Demo – Demo entity
- Starter proposal and order form next AI record
- Wickersley Building Supplies / BG-Demo – Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_003 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies / BG-Demo – Proposal entity
- Negotiation: Starter payment timing AI record
- Wickersley Building Supplies / BG-Demo – Negotiation entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_004 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies / BG-Demo – Negotiation entity
- +12 more
- Wickersley Building Supplies – New entity
- Wickersley Building Supplies: Lost AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_130 facts table
- Wickersley Building Supplies – New entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- crm/deal_line_items.csv deal_130_01:1 raw row
- crm/deal_line_items.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:1 raw row
- crm/deal_stage_history.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:3 raw row
- +4 more
- Wickersley Building Supplies entity
- Wickersley Building Supplies – New entity
- facts.arr_monthly:org_130 facts table
- AI facts page block
- Wickersley Building Supplies: Lost AI record
- Wickersley Building Supplies – New entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- crm/deal_line_items.csv deal_130_01:1 raw row
- crm/deal_line_items.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:1 raw row
- crm/deal_stage_history.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:3 raw row
- +4 more
- Wickersley Building Supplies entity
- Wickersley: two proposals, nothing executed AI record
- Wickersley Building Supplies - Proposal v1 entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_001 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies - Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_002 raw row
- Wickersley Building Supplies entity
- Wickersley Starter proposal v1 (draft) AI record
- Wickersley Building Supplies - Proposal v1 entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_001 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies - Proposal v1 entity
- Starter tier proposal, 24 Jun 2025 AI record
- Wickersley Building Supplies - Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_002 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies - Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies - Proposal v1 entity
- Discovery: joining data across branches AI record
- Wickersley Building Supplies / BG-Demo – Discovery entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_001 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies / BG-Demo – Discovery entity
- Starter demo on sample data AI record
- Wickersley Building Supplies / BG-Demo – Demo entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_002 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies / BG-Demo – Demo entity
- Starter proposal and order form next AI record
- Wickersley Building Supplies / BG-Demo – Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_003 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies / BG-Demo – Proposal entity
- Negotiation: Starter payment timing AI record
- Wickersley Building Supplies / BG-Demo – Negotiation entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_004 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies / BG-Demo – Negotiation entity
- +12 more
- Wickersley Building Supplies – New entity
- Wickersley Building Supplies: Lost AI record
- Contacts page block
- Shaun Godley entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- crm/contacts.csv per_13001:org_130 raw row
- Wickersley Building Supplies entity
- Diane Pashley entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- crm/contacts.csv per_13002:org_130 raw row
- Wickersley Building Supplies entity
- Nathan Wragg entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- crm/contacts.csv per_13003:org_130 raw row
- Wickersley Building Supplies entity
- Shaun Godley entity
- Open deals (computed from the records; nothing to show yet) page block
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies entity
- Documents page block
- Wickersley Building Supplies - Proposal v1 entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_001 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies - Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_002 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies - Proposal v1 entity
- hero page block
- Wickersley Building Supplies: Lost AI record
- Wickersley Building Supplies – New entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- crm/deal_line_items.csv deal_130_01:1 raw row
- crm/deal_line_items.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:1 raw row
- crm/deal_stage_history.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:3 raw row
- +4 more
- Wickersley Building Supplies entity
- Wickersley: two proposals, nothing executed AI record
- Wickersley Building Supplies - Proposal v1 entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_001 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies - Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_002 raw row
- Wickersley Building Supplies entity
- Wickersley Starter proposal v1 (draft) AI record
- Wickersley Building Supplies - Proposal v1 entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_001 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies - Proposal v1 entity
- Starter tier proposal, 24 Jun 2025 AI record
- Wickersley Building Supplies - Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- document_store/files.csv doc_130_002 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies - Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies - Proposal v1 entity
- Discovery: joining data across branches AI record
- Wickersley Building Supplies / BG-Demo – Discovery entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_001 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies / BG-Demo – Discovery entity
- Starter demo on sample data AI record
- Wickersley Building Supplies / BG-Demo – Demo entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_002 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies / BG-Demo – Demo entity
- Starter proposal and order form next AI record
- Wickersley Building Supplies / BG-Demo – Proposal entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_003 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies / BG-Demo – Proposal entity
- Negotiation: Starter payment timing AI record
- Wickersley Building Supplies / BG-Demo – Negotiation entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_004 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies / BG-Demo – Negotiation entity
- +12 more
- Wickersley Building Supplies – New entity
- facts.reconciliation_t0:org_130 facts table
- Wickersley Building Supplies – New entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- crm/deal_line_items.csv deal_130_01:1 raw row
- crm/deal_line_items.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:1 raw row
- crm/deal_stage_history.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:3 raw row
- +4 more
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies – New entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Signals: Wickersley Building Supplies signals (no model)
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies: Lost AI record
- Key facts page block
- Wickersley Building Supplies / BG-Demo – Negotiation entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- call_recorder/calls.csv call_130_004 raw row
- Wickersley Building Supplies entity
- facts.reconciliation_t0:org_130 facts table
- Wickersley Building Supplies – New entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- crm/deal_line_items.csv deal_130_01:1 raw row
- crm/deal_line_items.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:1 raw row
- crm/deal_stage_history.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:3 raw row
- +4 more
- Wickersley Building Supplies entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies – New entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Signals: Wickersley Building Supplies signals (no model)
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies entity
- Wickersley Building Supplies / BG-Demo – Negotiation entity
- Evidence trail page block
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- Wickersley Building Supplies entity
- The story page block
- Customer: Wickersley Building Supplies AI record
- Wickersley Building Supplies: Lost AI record
- Wickersley Building Supplies – New entity
- Wickersley Building Supplies entity
- crm/companies.csv org_130 raw row
- crm/deal_line_items.csv deal_130_01:1 raw row
- crm/deal_line_items.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:1 raw row
- crm/deal_stage_history.csv deal_130_01:2 raw row
- crm/deal_stage_history.csv deal_130_01:3 raw row
- +4 more
- Wickersley Building Supplies entity
- Wickersley: two proposals, nothing executed AI record
- +12 more
- Wickersley Building Supplies – New entity
- +7 more
- Wickersley Building Supplies: Lost AI record
- Customer: Wickersley Building Supplies AI record
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block
Computedmade from