Who they are
Insight
Current to 14 Oct 26Diane Pashley is Finance Director at Wickersley Building Supplies and the CRM economic buyer. She checked Starter pricing, asked to defer part of the implementation fee, and confirmed spend was approved. The evidence does not show an executed order form.
Role: Finance Director, recorded in the CRM as economic buyer. She joined the discovery, proposal and negotiation calls and led the email threads with Lewis Kerr.
Influence: she checked the pricing, said she was happy with it and confirmed the spend is approved. On the 17 Jul 2025 call her concern was payment timing, not value. Shaun Godley's sign-off came through her in the thread.
Watch: the evidence does not show whether the order form was signed, so the £26k first-year figure is a proposal and an open item. She asked to defer part of the £6,000 implementation fee for cash flow.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Wickersley Building Supplies | Finance Director | economic_buyer | diane.pashley@wickersley.example |
Activity
- 17 Jul 2025callWickersley Building Supplies / BB-Demo – Negotiation
+1
- 27 Jun 2025email_threadProposal, Wickersley
- 25 Jun 2025callWickersley Building Supplies / BB-Demo – Proposal
- 16 May 2025email_threadIntroduction, Wickersley
- 15 May 2025callWickersley Building Supplies / BB-Demo – Discovery