AI facts
Current to 13 Oct 26Rookhaven Asset Management is a prospect with no executed order form and no invoices. A final Enterprise proposal of 14 Sep 2026 quotes £125k a year, with £155k as the total deal amount including the one-off implementation fee. The CRM deal is open at stage proposal with an expected close of 18 Dec 2026. As a prospect, it has no usage or tickets on record. The final proposal sets the nightly refresh at 07:00 UK time, while the draft and security questionnaire say customer local time.
Profile
Updated 9 Oct 26- IndustryAsset managementSource: CRM company record
- Websiterookhaven.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityLondonSource: CRM company record
- Size350 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage opportunity · The sources disagree
- StateProspectSource: AI assessment · Written 13 Oct 2026
AI opinion
Current to 13 Oct 26Prospect: the Enterprise evaluation is advanced, with a final proposal issued and a negotiation call booked for 21 Oct 2026 with Julian Ferrers. Security review and the written price split still gate any signature, and the 18 Dec 2026 close is only a plan.
Key facts
Updated 9 Oct 26- Open dealProposal · £155,000Source: CRM deal Rookhaven Asset Management – New · new deal · Expected close 18 Dec 2026 · Owner Tom Ashdown
- Last contact17 Sep 2026Email: Proposal follow-up and next steps · 22 days before 9 Oct 2026
Next step
Current to 14 Oct 26- What
- Tom Ashdown sends Julian Ferrers and Eleanor Whitlock a written split of the £125k annual subscription and the one-off implementation within the £155k total, confirming the nightly refresh time basis, before the negotiation call on 21 Oct 2026. proposal
- Who
Tom Ashdown
- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown should send Julian Ferrers and Eleanor Whitlock a written split of the £125k annual subscription and the one-off implementation within the £155k total, and settle the refresh time basis, before the negotiation call on 21 Oct 2026.
The story
Current to 14 Oct 26Prospect: Rookhaven Asset Management has a final Enterprise proposal at £125k a year and a negotiation call booked for 21 Oct 2026. Nothing is signed, and the security review and a written price split still gate any order form.
Prospect: Rookhaven Asset Management has a final Enterprise proposal of 14 Sep 2026 at £125k a year; the £155k total includes the one-off implementation fee. Nothing is signed; the CRM's expected close is 18 Dec 2026.
As a prospect, Rookhaven has no usage, tickets or invoices. Tom Ashdown has led all 4 recorded calls; Eleanor Whitlock, Head of Client Data, is the champion but will not speak for Julian Ferrers, the COO.
The security questionnaire of 1 Aug 2026 marks access, certification evidence and the exit plan To confirm. The final proposal sets the refresh at 07:00 UK time where earlier documents say customer local time, and the written price split is owed.
Tom should send Julian and Eleanor a written split of subscription and implementation, settling the refresh time basis, by 9 Oct 2026, ahead of the 21 Oct 2026 negotiation with Owen Tallis and Charlotte Ainsley.
ARR journey
Platform usage
Documents
Updated 9 Oct 26- presales
Folders and documents as a list
- Proposals (2)
- Draft Enterprise tier proposal draft · proposal · 9 Sep 2026
- Enterprise company brain proposal issued · proposal · 14 Sep 2026
- Security (1)
- Enterprise security questionnaire answers issued · security questionnaire · 1 Aug 2026
Open deals
| Deal | Stage | Amount | Close |
|---|---|---|---|
| Rookhaven Asset Management – New | proposal | £155,000 | 18 Dec 2026 |
Open tickets
Activity
- 21 Oct 2026callRookhaven Asset Management / BB-Demo – Negotiation
+1
- 22 Sep 2026eventRevenue leaders roundtable
+36
- 16 Sep 2026email_threadProposal follow-up and next steps
- 15 Sep 2026callRookhaven Asset Management / BB-Demo – Proposal
- 14 Sep 2026documentRookhaven Asset Management - Proposal
- 9 Sep 2026email_threadFinding a time to go through the proposal
- 9 Sep 2026documentRookhaven Asset Management - Proposal v1
- 20 Aug 2026callRookhaven Asset Management / BB-Demo – Demo
+2
- 14 Aug 2026email_threadBooking a demo slot
- 1 Aug 2026documentRookhaven Asset Management - Security Questionnaire
- 29 Jul 2026email_threadThanks for the demo, and next steps
+1
- 28 Jul 2026callRookhaven Asset Management / BB-Demo – Demo
+1
- 9 Jun 2026email_threadRookhaven: notes after discovery and what comes next
- 9 Jun 2026callRookhaven Asset Management / BB-Demo – Discovery
- 3 Jun 2026email_threadFinding a time for a first conversation
- 20 Apr 2026dealRookhaven Asset Management – New
- 23 Sep 2025eventRevenue leaders roundtable
+37
- 4 Aug 2025newsRookhaven Asset Management reports results as it reviews client service model
- 19 Jun 2025eventBB-Demo webinar
+26
- 15 May 2025eventBB-Demo webinar
+22
- 30 Apr 2025email_threadWebinar invitation for you and your client service team
- 17 Oct 2024eventBB-Demo webinar
+22
- 28 Sep 2024email_threadInvitation to our October webinar
- 18 Jan 2024eventBB-Demo webinar
+14
- 13 Jan 2024email_threadWebinar next week, in case it is useful
Contacts
Evidence trail
Updated 9 Oct 26Rookhaven Asset Management's pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 18 AI summaries of 19 raw things (calls, tickets, emails, news), 6 people (6 with an AI write-up) and 4 staff (0 with an AI write-up), shown on 5 pages. 1 AI record in this trail is not yet analysed.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Rookhaven Asset Management / BB-Demo – Discovery entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management / BB-Demo – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management / BB-Demo – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management / BB-Demo – Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_004 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management / BB-Demo – Negotiation entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_005 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- crm/deal_stage_history.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:3 raw row
- +2 more
- Rookhaven Asset Management entity
- +19 more
- Rookhaven Asset Management / BB-Demo – Discovery entity
- AI opinion page block
- Rookhaven Asset Management, open prospect AI record
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- crm/deal_stage_history.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:3 raw row
- +2 more
- Rookhaven Asset Management entity
- Rookhaven: Enterprise proposal, nothing signed AI record
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Enterprise security questionnaire AI record
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven proposal v1 (draft) AI record
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Enterprise proposal, 14 Sep 2026 AI record
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Proposal entity
- +1 more
- Rookhaven Asset Management - Security Questionnaire entity
- Enterprise discovery for client data view AI record
- Rookhaven Asset Management / BB-Demo – Discovery entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / BB-Demo – Discovery entity
- Enterprise demo and security review path AI record
- Rookhaven Asset Management / BB-Demo – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / BB-Demo – Demo entity
- Governance-led Enterprise demo AI record
- Rookhaven Asset Management / BB-Demo – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / BB-Demo – Demo entity
- Enterprise proposal and COO sign-off route AI record
- Rookhaven Asset Management / BB-Demo – Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_004 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / BB-Demo – Proposal entity
- +22 more
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management, open prospect AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_040 facts table
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- crm/deal_stage_history.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:3 raw row
- +2 more
- Rookhaven Asset Management entity
- Rookhaven Asset Management – New entity
- facts.arr_monthly:org_040 facts table
- AI facts page block
- Rookhaven Asset Management, open prospect AI record
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- crm/deal_stage_history.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:3 raw row
- +2 more
- Rookhaven Asset Management entity
- Rookhaven: Enterprise proposal, nothing signed AI record
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Enterprise security questionnaire AI record
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven proposal v1 (draft) AI record
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Enterprise proposal, 14 Sep 2026 AI record
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Proposal entity
- +1 more
- Rookhaven Asset Management - Security Questionnaire entity
- Enterprise discovery for client data view AI record
- Rookhaven Asset Management / BB-Demo – Discovery entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / BB-Demo – Discovery entity
- Enterprise demo and security review path AI record
- Rookhaven Asset Management / BB-Demo – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / BB-Demo – Demo entity
- Governance-led Enterprise demo AI record
- Rookhaven Asset Management / BB-Demo – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / BB-Demo – Demo entity
- Enterprise proposal and COO sign-off route AI record
- Rookhaven Asset Management / BB-Demo – Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_004 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / BB-Demo – Proposal entity
- +22 more
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management, open prospect AI record
- Contacts page block
- Eleanor Whitlock entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/contacts.csv per_4001:org_040 raw row
- Rookhaven Asset Management entity
- Julian Ferrers entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/contacts.csv per_4002:org_040 raw row
- Rookhaven Asset Management entity
- Ade Ogunleye entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/contacts.csv per_4003:org_040 raw row
- Rookhaven Asset Management entity
- Charlotte Ainsley entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/contacts.csv per_4004:org_040 raw row
- Rookhaven Asset Management entity
- Henry Calloway entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/contacts.csv per_4005:org_040 raw row
- Rookhaven Asset Management entity
- Neha Kapoor entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/contacts.csv per_4006:org_040 raw row
- Rookhaven Asset Management entity
- Eleanor Whitlock entity
- Open deals page block
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- crm/deal_stage_history.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:3 raw row
- +2 more
- Rookhaven Asset Management entity
- Rookhaven Asset Management – New entity
- Documents page block
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Security Questionnaire entity
- hero page block
- Rookhaven Asset Management, open prospect AI record
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- crm/deal_stage_history.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:3 raw row
- +2 more
- Rookhaven Asset Management entity
- Rookhaven: Enterprise proposal, nothing signed AI record
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Enterprise security questionnaire AI record
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Security Questionnaire entity
- Rookhaven proposal v1 (draft) AI record
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Proposal v1 entity
- Rookhaven Enterprise proposal, 14 Sep 2026 AI record
- Rookhaven Asset Management - Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- document_store/files.csv doc_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management - Proposal entity
- +1 more
- Rookhaven Asset Management - Security Questionnaire entity
- Enterprise discovery for client data view AI record
- Rookhaven Asset Management / BB-Demo – Discovery entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_001 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / BB-Demo – Discovery entity
- Enterprise demo and security review path AI record
- Rookhaven Asset Management / BB-Demo – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_002 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / BB-Demo – Demo entity
- Governance-led Enterprise demo AI record
- Rookhaven Asset Management / BB-Demo – Demo entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_003 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / BB-Demo – Demo entity
- Enterprise proposal and COO sign-off route AI record
- Rookhaven Asset Management / BB-Demo – Proposal entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- call_recorder/calls.csv call_040_004 raw row
- Rookhaven Asset Management entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- Rookhaven Asset Management / BB-Demo – Proposal entity
- +22 more
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management – New entity
- Rookhaven Asset Management entity
- crm/companies.csv org_040 raw row
- crm/deal_line_items.csv deal_040_01:1 raw row
- crm/deal_line_items.csv deal_040_01:2 raw row
- crm/deal_stage_history.csv deal_040_01:1 raw row
- +2 more
- Rookhaven Asset Management entity
- Rookhaven Asset Management, open prospect AI record
- Key facts page block
- Evidence trail page block
- The story page block
- Next step page block
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block