Brinkerhof Distributie - QBR
Documentfinal Brinkerhof Distributie · qbr_deck · final · 2026-04-15
Quarterly business review deck presented by Elena Novak on 15 Apr 2026 for a Growth customer with 40 licensed users and contracted ARR of £44k. It reports healthy adoption, a quiet service period and a term ending 23 Nov 2026.
What it says
What this says
Current to 13 Oct 26Quarterly business review deck presented by Elena Novak on 15 Apr 2026 for a Growth customer with 40 licensed users and contracted ARR of £44k. It reports healthy adoption, a quiet service period and a term ending 23 Nov 2026.
What it is: a BB-Demo QBR deck, version 1, stored as final, presented by Elena Novak, Customer Success Manager, EU. It is a status review, not a contract.
What it says: "Adoption is healthy, service has been quiet and the account is in good standing." It lists one support ticket in the last thirty days, no overdue invoices and no service credits due.
Risk: it asks for questions to be "spread across more people, so that the value does not rest with a few early adopters". Active use is still well below the 40 licensed users, and value examples are yet to be collected for renewal.
Not settled: the deck gives no usage figures, no expansion terms and no renewal price. The "expansion proposal" is only named as an action for Matteo Ricci. The deck's own figures are not an executed order form.
As found in this document
Current to 9 Oct 26- Date end23 Nov 2026Source: object_read:doc_086_010
- Date renewal23 Nov 2026Source: object_read:doc_086_010
- Price£44,000Source: object_read:doc_086_010
The document
Body
Brinkerhof Distributie - QBR
Quarterly business review, 15 Apr 2026. Presented by Elena Novak, Customer Success Manager, EU, BB-Demo.
Agenda
To confirm, as agreed in the note sent beforehand:
- Usage and adoption
- Value delivered
- Support and service
- Plan for the coming quarter and the renewal
Your subscription
| Item | Detail |
|---|---|
| Customer | Brinkerhof Distributie, Eindhoven |
| Tier | Growth |
| Licensed users | 40 |
| Contracted ARR | £44k |
| Customer since | 24 Nov 2025 |
| Current term ends | 23 Nov 2026 |
Usage and adoption
- Active users are clearly up on the previous quarter, which is a strong sign that account managers are building the habit of asking the brain.
- Active use is still well below the licensed users, so there is room for more of the team to join without any change to the subscription.
- Please note that I would like to see questions spread across more people, so that the value does not rest with a few early adopters.
Value delivered
Read the whole document (2,223 characters)
- Account managers see each installer's orders, delivery complaints and credit queries in one view, which was the purpose of the Growth purchase.
- Less time is spent reconciling the order, complaint and credit systems by hand before a customer conversation.
- I will make sure that we capture two or three concrete examples with your team, so that the value can be described in your own words at renewal.
Support and service
- One support ticket in the last thirty days, and none of high priority.
- No overdue invoices.
- The nightly refresh has completed as expected, and no service credits are due.
Plan for the coming quarter
| Action | Owner | Timing |
|---|---|---|
| Short how-to session for new account managers | Elena Novak | Before the next review |
| Collect value examples from the sales team | Elena Novak with your operations lead | Over the coming weeks |
| Discuss the expansion proposal | Matteo Ricci | Following this review |
| Prepare the renewal conversation | Elena Novak | Ahead of the renewal notice |
Summary
Adoption is healthy, service has been quiet and the account is in good standing. I will send the written actions from this review today.
Kind regards, Elena