Clashmore Recruitment / BG-Demo – Renewal
Callcompleted
Clashmore Recruitment · 9 Jul 2026 08:15
Renewal call on 9 Jul 2026. Cian O'Leary wants to stay on Starter but objected to £22k against the £19k now paid. No discount is available. Quarterly invoicing and a one-page value summary were agreed as actions.
What was said
What this says
As at Fri 9 Oct 2026Renewal call on 9 Jul 2026. Cian O'Leary wants to stay on Starter but objected to £22k against the £19k now paid. No discount is available. Quarterly invoicing and a one-page value summary were agreed as actions.
What happened: Lewis Kerr set out the Starter renewal at £22k excluding VAT, co-termed to start on 18 Sep 2026. Cian pushed back that it is more than they pay now.
Customer view: Cian asked what is in it for the consultants and whether it is money. Deirdre Barry could not put a number on it but pointed to late invoices being chased faster.
Commercial: Lewis said no discount applies on the renewal term and offered quarterly invoicing. Donal Coughlan said quarterly would ease September cash flow. Cian said he will sign if the quote and one pager match, with signing targeted by 24 Aug 2026.
Watch: The evidence does not show a signed order form. Quarterly invoice dates still need finance confirmation.
Themes
As at Fri 9 Oct 2026Theme
Starter renewal price increase
Importance
renewal
Sentiment
mixed
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Lewis Kerr to send the renewal quote with the VAT position today.
- Elena Novak to check quarterly invoicing dates with finance and write to Donal.
- Elena Novak to send the one-page summary to Cian.
Risks
As at Fri 9 Oct 2026- Cian objected to paying more and wants evidence of value, which Deirdre could not quantify.
- No discount is available on the renewal term, so the price rise stands.
Opportunities
As at Fri 9 Oct 2026- Quarterly invoicing may remove the cash-flow objection and help close before 24 Aug 2026.
- A one-page summary of questions asked and consultant examples can give Cian the headline he wants.
Transcript
Lewis KerrGood morning, everyone. Can you all hear me? Cian, I can see you but you're on mute.
Cian O'LearyMorning, Lewis. Better now? Did you see the match at the weekend? Cork were robbed, I'm telling you.- Lewis KerrI'm afraid I didn't, Cian, I'll take your word for it. Right. Deirdre, Donal, Elena, good morning.
Deirdre BarryMorning all. Sorry, Donal's just getting in, he's two minutes. Quick one while we wait, one of the consultants asked if the renewal changes anything for her, like does she lose anything?
Elena NovakGood morning, Deirdre. To confirm, nothing changes for her. Same tier, same fifteen users, same features. I will say more when Donal is with us.
Donal CoughlanSorry, sorry, I'm here. Morning. Can you hear me?- Lewis KerrWe can, Donal, thanks. So, to start: what I understand is that you'd like to renew the Starter subscription for another year, and that you'd like to have it signed before the end of August. Is that right, Cian?
- Cian O'LearyYeah, that's it. We're happy. Deirdre tells me the consultants are using it more. Give me the headline, what's it going to cost?
- Lewis KerrOf course. To put a number on it, the renewal comes to £22,000, excluding VAT, co-termed to your current contract, so it starts on 18 Sep 2026. I'll send that over today in writing, with the VAT position set out.
- Cian O'LearyHang on. That's more than we pay now.
- Lewis KerrIt is, and I'd rather explain it than leave it. You're paying £18,525 a year now, which reflects a discount in your first year. Discounts apply to the first term only, and the list price for Starter has moved, so the renewal is at the current list.
- Cian O'LearySo no discount.
- Lewis KerrNot on the renewal term, no. I'm not able to offer one there, and I'd sooner say that plainly.
- Cian O'LearyHmm. I never sign without a conversation about it. You know that. What can you do?
- Lewis KerrFair. What I can do is look at how it's invoiced. You're on annual in advance at the moment. If cash is the question, quarterly is available on request. And I can keep the same fifteen users and the same connectors, so there's nothing new to pay for.
- Donal CoughlanCan I come in on that? From a finance point of view, quarterly would be easier for us. Paying the full year in one go sits badly with our cash flow in September, it's a quiet month for placements. What would the payment terms be?
- Lewis KerrThirty days from invoice, same as now. Elena, I think you know the invoicing side.
- Elena NovakI do, thank you, Lewis. To confirm, quarterly invoicing is possible. I would want to check with our finance team before I give you a date for the first invoice, Donal, so I will not name one today. I will write to you once I have it.
- Donal CoughlanThat's fine. I'd just want it in writing, the amounts and the dates, so I can plan.
- Elena NovakUnderstood. It will be in the written actions.
- Cian O'LearyOkay. But what's in it for the consultants? That's what I keep asking. If I'm paying more, I want to see it.
- Deirdre BarryCan I take that one, Cian? So the numbers are better than they were. The average number of people using it is nearly four now, up on last quarter, and we had no tickets last month. Two of the consultants ring clients now with the roles and the invoices open in front of them. They said it saves them going into three places.
- Cian O'LearyAnd is that money? Can you put a number on it?
- Deirdre BarryI can't, honestly. Not a proper number. I'd be making it up. But I can tell you the late invoices get chased faster, because they see them straight away. That's the one I'd point at.
- Elena NovakIf it helps, Cian, I can prepare a short summary before you sign. Questions asked, who is using it, and the examples that Deirdre mentions. Not long, one page. I know you prefer a headline.
- Cian O'LearyOne page. Yeah. That I'll read.
- Lewis KerrAnd on my side, I'd note that I'd never push you to a bigger tier on this usage. You've got fifteen users licensed and you're using about four. Starter is the right fit, and I'm not suggesting anything else.
- Cian O'LearyGood. I like that you said it. So we stay on Starter, same set-up, £22,000 plus VAT, quarterly if Donal wants it, and the consultants don't lose anything.
- Lewis KerrThat's it exactly. And you'd want to sign by 24 Aug 2026, which gives us a few weeks of margin before the 18 Sep 2026 start.
- Cian O'LearySend it over and the one pager. If it matches, I'll sign it. Deirdre, you'll keep me honest on the consultant bit.
- Deirdre BarryI will, yeah. Grand. And Elena, I'll still get you a morning for the session with the consultants, I haven't forgotten.
- Elena NovakThank you, Deirdre. To summarise the actions. One, Lewis sends the renewal quote today, with the VAT position. Two, I check quarterly invoicing dates with our finance team and write to Donal. Three, I send the one page summary to Cian. Four, you confirm the morning for the consultants. I will send this in writing after the call.
- Donal CoughlanPerfect, thanks.
- Lewis KerrThanks, everyone. Kind regards to the team, and enjoy the rest of the morning.
- Cian O'LearyCheers all. Bye now.
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