What was said
What this says
As at Fri 9 Oct 2026Demo for Carrowkeel Software. Aoife saw tickets matched to renewals and the dashboards builder and liked it. Signing by 1 Aug 2025 is the aim, but Conor must be comfortable. A proposal call with him is next.
What happened: Anya Petrova drove the demo on sample data for Aoife Mulcahy and Siobhán Nolan. She showed tickets matched to renewal records and the dashboards builder.
Customer view: Aoife said she is going on gut and a few emails for one agency group renewal. Siobhán confirmed that is the third time this quarter. Aoife reacted strongly to the ticket and renewal query and said nightly refresh is fine, as she does not need live data.
Commercial: Growth covers forty users and eight connectors, and Siobhán thought eight would cover helpdesk, CRM, usage and billing. Aoife wants to be signed by 1 Aug 2025 but never buys without Conor, who will want the paperwork clean.
Watch: Siobhán raised who sees ticket text containing agency staff names. Feature event history is unchecked, and she said they rename things a lot, which risks broken connectors.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Sophie Ling to set up a proposal call of about thirty minutes with Aoife and Conor.
- Anya Petrova to send the sample dashboard and a note on the usage data needed from Siobhán.
- Siobhán Nolan to check how far back feature events go.
Risks
As at Fri 9 Oct 2026- Conor Daly has not yet seen scope or commercials, and Aoife Mulcahy will not buy without him.
- Ticket text contains agency staff names, so access rules need review with the customer's IT people.
- Frequent system renames could break connectors, and feature event history is unconfirmed.
Opportunities
As at Fri 9 Oct 2026- Growth tier with the dashboards builder for customer success and support users.
- Eight connectors cover helpdesk, CRM, usage and billing, with room to grow.
Transcript
- Sophie LingHi Aoife, hi Siobhán. Can you hear me alright?
- Aoife MulcahyMorning! Loud and clear. Siobhán, are you there?
- Siobhán NolanMorning, yeah, sorry, I'm here. Just sorting my headphones. Can you hear me now?
- Sophie LingPerfect. Anya's just joining, she's our solutions engineer and she'll be driving the demo today.
- Anya PetrovaMorning all, sorry, my previous call ran over. Hi Aoife, hi Siobhán, nice to meet you properly.
- Aoife MulcahyGrand. The weather here is shocking, I got soaked coming in. Is it the same over with you?
- Sophie LingGrey all week, but dry at least. Right, shall we crack on? I know you've both got a busy day.
- Aoife MulcahyPlease, yes. So, let me tell you why I'm keen. I've got one agency group coming up for renewal and honestly I can't tell if they're using our product or not. I'm going on gut and a few emails.
- Siobhán NolanAnd that's the third time this quarter we've done it that way, so it's not a one-off.
- Aoife MulcahyExactly. Tickets are in one place, renewals in another, usage in a third. By the time I've pulled it together, the conversation has moved on. So what I want to see is which agencies are at the edge, before they tell us.
- Sophie LingThat's exactly the use we had in mind for Growth. Anya, do you want to share your screen and show them on the sample data we built from what you sent over?
- Anya PetrovaSure. Give me a second to share. Can you see it? It's a search box and a list of pages.
- Aoife MulcahyYes, I see it. Bit small but fine.
- Anya PetrovaI'll zoom in. So the idea is that this sits inside your own Snowflake account. We connect the helpdesk, the CRM and your product usage, and the brain indexes all of it. Nothing leaves your environment.
- Siobhán NolanSorry, can I stop you there? Who sees what? Because some of the ticket text has agency staff names in it.
- Anya PetrovaGood question. Access follows what you set up, so it's your rules, in your account. We can go through the detail with your IT people later, I don't want to hand-wave it.
- Siobhán NolanRight, that's fine. Carry on.
- Anya PetrovaSo let me ask it something. I'll type: which agency groups have raised the most tickets in the last month and have a renewal coming up?
- Anya PetrovaAnd you can see it's pulling the tickets, matching them to the renewal record, and giving me a short answer with the sources underneath. Each line links back to the original ticket.
- Aoife MulcahyOh, that's the one. Can you click into the first group?
- Anya PetrovaYep. This is the page for that agency group. Tickets by category, how many users logged in, the renewal date, and a feed of recent activity.
- Aoife MulcahyShow me the usage. Not logins, actual use. Are they touching the new features or only the basics?
- Anya PetrovaDepends what you send us. If your product usage data records feature events, we can chart them per agency group over time. If it only has logins, we'd say so rather than guess.
- Siobhán NolanWe do have feature events. Not perfect, but they're there. I'd need to check how far back they go.
- Aoife MulcahyMm. That's one for you and me, Siobhán, after this.
- Siobhán NolanYeah, I'll note it.
- Anya PetrovaLet me show you the dashboards builder, which is in Growth. You can save a question like that one as a dashboard so you're not retyping it each Monday.
- Anya PetrovaSo here, I'll pin the tickets by category, add the renewal dates, and filter to the next quarter. Takes a minute. There.
- Aoife MulcahyThat's lovely. Can the team build their own or is it you lot doing it?
- Sophie LingYour team. Growth covers forty users and eight connectors, so you'd have plenty of room for customer success and a few people from support.
- Siobhán NolanEight connectors would cover us, I think. Helpdesk, CRM, usage, billing, and then we'll see.
- Aoife MulcahyWait, one more thing. When a ticket lands overnight, when does it show up here?
- Anya PetrovaNightly refresh, finished by seven in the morning your time on business days. So you'd see yesterday's tickets with your first coffee.
- Aoife MulcahyGrand. That works. I'm not asking for live.
- Siobhán NolanWhat happens when a connector breaks? Say we change something in the helpdesk and it stops loading.
- Anya PetrovaYou'd see the record count go flat for that source, and we flag it. That's one of the things the customer success team here watches for. It's usually a field rename or a permission change.
- Siobhán NolanFair enough. We rename things a lot, to be honest.
- Sophie LingWhich is why we'd want the connectors and owners agreed up front. Aoife, can I check where you're at on timing? Last time you mentioned wanting something in place before August.
- Aoife MulcahyYes. If we could be signed by 1 Aug 2025 that would be ideal, because I'd like it running before the next batch of renewals. But Conor has to be comfortable. I never buy without Conor.
- Sophie LingCompletely understood. What if I set up a proposal call, thirty minutes or so, with you and Conor, and I'll walk through scope and the commercials?
- Aoife MulcahyDo that. Send me a few slots and I'll get him in a room. He'll want the paperwork clean, so bring everything.
- Sophie LingWill do. Anya, can you send over the sample dashboard and a short note on what usage data you'd need from Siobhán?
- Anya PetrovaYes, today. Siobhán, I'll list the feature events and the ticket fields so you can check what's there.
- Siobhán NolanBrilliant, thanks. That'll save me guessing.
- Aoife MulcahyThanks a million, both. That was really useful. I'll speak to you soon.
- Sophie LingCheers all. Speak soon.