B-Glass
Olivia Grant

Duplicate client records in the brain

Ticketclosed

Delancey Haig logo Delancey Haig · Duplicate client records in the brain

Duplicate records appeared due to inconsistent naming (capitalization) in CRM. Support de-duplicated on brain side while customer committed to CRM cleanup.

Priority normal

What happened

What this says

As at Fri 9 Oct 2026

Duplicate records appeared due to inconsistent naming (capitalization) in CRM. Support de-duplicated on brain side while customer committed to CRM cleanup.

Problem: Directors noticed duplicate client records due to inconsistent naming in CRM (capital/lowercase variants). Handling: Support diagnosed root cause in source data and offered de-duplication on the brain side while customer handled CRM cleanup separately. This collaborative approach respected responsibility boundaries and resolved the customer-facing issue. Watch: Data quality dependencies are tight; CRM inconsistencies become visible immediately in the brain.

AI · claude-haiku-4-5-20251001 · as at Fri 9 Oct 2026

Details

Updated 9 Oct 26
Prioritynormal
Statusclosed
Categorydata_quality
Channelemail
First response (min)152
Helpdeskmade from

Trail

  1. Holly Tranter
    Public reply · Holly Tranter 25 Apr 2025 11:58
    One of our directors noticed some duplicate client records in the system this morning. Can we look into this?
  2. Holly Tranter
    created · Holly Tranter 25 Apr 2025 16:08
    We've noticed some duplicate client records appearing in the brain, the same company is showing up twice in the client list with slightly different names (one capitalised, one lowercase). This is causing confusion for the directors. When did this start, and is there a way to clean it up?
  3. Olivia Grant
    Public reply · Olivia Grant 25 Apr 2025 18:40
    Hi Holly, Thanks for flagging this. Can you give me a few specific examples, what are the duplicate names you're seeing? And how many duplicates are in the system? I'll check your CRM sync to see if this is coming from the source data. Cheers, Olivia
  4. Olivia Grant
    Public reply · Olivia Grant 28 Apr 2025 10:41
    I've checked the CRM data and I can see what's happening. A few clients have inconsistent naming, sometimes capital letters, sometimes not. This is coming from your CRM, but I can de-duplicate them on the brain side so they show as single records. Would that help?
  5. Holly Tranter
    Public reply · Holly Tranter 28 Apr 2025 10:53
    Yes please, go ahead with the de-duplication. We'll handle the CRM cleanup separately with our team.
  6. Olivia Grant
    Status change · Olivia Grant 1 May 2025 10:37
  7. Status change · 5 May 2025 23:59
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