DeShawn Mitchell
Person
Etowah Lane Equipment Rental · champion
DeShawn Mitchell is the business champion for the Enterprise proposal at Etowah Lane Equipment Rental. He backs the value case from the branch counter but cannot commit budget alone: it sits with CFO Laura Kessler.
Who they are
Insight
As at Fri 9 Oct 2026DeShawn Mitchell is the business champion for the Enterprise proposal at Etowah Lane Equipment Rental. He backs the value case from the branch counter but cannot commit budget alone: it sits with CFO Laura Kessler.
Role: VP National Accounts and the CRM champion. He opened the discovery on 27 Apr 2026 and has attended the demos and the 15 Sep 2026 proposal call.
Influence: He wants the brain and says a side-by-side on a handful of accounts is something he can get approved. Budget goes through his finance lead, so he advocates rather than decides.
Watch: He wants to position the brain with the CIO, who owns the Signalvane suite, before BG-Demo does. The 15 Sep 2026 call left him to gather facts on manual weekly work for the value case.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Etowah Lane Equipment Rental | VP National Accounts | champion | deshawn.mitchell@etowahlane.example |
Activity
- 15 Sep 2026callEtowah Lane Equipment Rental / BG-Demo – Proposal
- 4 Aug 2026callEtowah Lane Equipment Rental / BG-Demo – Demo
+3 - 30 Jul 2026email threadDemo for the national accounts team
- 12 May 2026callEtowah Lane Equipment Rental / BG-Demo – Demo+2
- 1 May 2026email threadGetting a demo on the calendar
- 27 Apr 2026dealEtowah Lane Equipment Rental – New
- 27 Apr 2026callEtowah Lane Equipment Rental / BG-Demo – Discovery
- 17 Apr 2026email threadSetting up a discovery conversation