Gemma Yates
Person
Tidecombe Housing · finance
Gemma Yates is Tidecombe Housing's Accounts Payable Manager, a finance contact on calls and billing threads. She asked for renewal paperwork in Jan 2025 and agreed with the Jan 2026 decision not to renew. She has not replied to invoice threads.
Who they are
Insight
As at Fri 9 Oct 2026Gemma Yates is Tidecombe Housing's Accounts Payable Manager, a finance contact on calls and billing threads. She asked for renewal paperwork in Jan 2025 and agreed with the Jan 2026 decision not to renew. She has not replied to invoice threads.
Role: Accounts Payable Manager in Birmingham, recorded as a finance contact. She is the recipient of BG-Demo's invoices and joined the negotiation and both renewal calls.
Influence: She is a supporting voice, not the decision-maker. On 20 Jan 2025 she asked for the paperwork and saw a same-terms renewal as an easy sell. On 19 Jan 2026 she questioned whether the annual cost was worth it and agreed with Luke Kitching not to renew.
Watch: She did not reply to any invoice chase in the threads, so the reason for the late implementation payment is not shown. The account has lapsed, so any win-back would need a new champion.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Tidecombe Housing | Accounts Payable Manager | finance | gemma.yates@tidecombe.example |
Activity
- 18 Jun 2026eventBG-Demo webinar
+26 - 19 Jan 2026callTidecombe Housing / BG-Demo – Renewal
+1 - 12 Jun 2025eventBG-Demo Customer Day
+48 - 20 Feb 2025eventBG-Demo webinar
+23 - 17 Feb 2025email threadSubscription invoice for February
- 17 Feb 2025invoiceINV-013-0003
- 20 Jan 2025callTidecombe Housing / BG-Demo – Renewal+2
- 20 Mar 2024email threadPayment reminder, implementation invoice
- 6 Mar 2024email threadInvoice INV-013-0001 payment
- 1 Mar 2024email threadFirst annual subscription invoice
- 1 Mar 2024invoiceINV-013-0002
- 29 Jan 2024email threadImplementation invoice
- 29 Jan 2024invoiceINV-013-0001
- 15 Jan 2024callTidecombe Housing / BG-Demo – Negotiation
+2