AI facts
As at Fri 9 Oct 2026Morar Seafoods is a food manufacturer in Inverness, held in the CRM as a prospect since 28 Jan 2025 with no tier, no order form and CRM ARR of £0. There are no invoices and no usage records on file. No deal is open, and there are no recorded calls, email threads or tickets. The CRM lists Mhairi MacLeod, Customer Service Manager, as champion and Angus Macrae, Commercial Director, as economic buyer.
Profile
Updated 9 Oct 26- IndustryFood manufacturingSource: CRM company record
- Websitemorarseafoods.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityInvernessSource: CRM company record
- Size310 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectSource: contracts and invoices (signals) · CRM stage prospect
- StateProspectSource: AI assessment · As at Fri 9 Oct 2026 · written 14 Oct 2026
AI opinion
As at Fri 9 Oct 2026Prospect, because the CRM holds Morar Seafoods as a prospect and nothing on record shows an engagement: no calls, threads or deal. The champion and economic buyer labels are unconfirmed. The opportunity is a first discovery call led by Tom Ashdown.
Key facts
Next step
As at Fri 9 Oct 2026- What
- Tom Ashdown contacts Angus Macrae to book a first discovery call for B-Glass. discovery
- Who
Tom Ashdown
- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown should open a first discovery conversation with Angus Macrae, the CRM economic buyer at Morar Seafoods. The account has no recorded calls, threads or deal, and neither CRM contact role has been confirmed.
The story
As at Fri 9 Oct 2026Prospect: Morar Seafoods has been a CRM prospect since 28 Jan 2025, with no tier, deal, invoices, usage, calls or email threads on record. Tom Ashdown should open a first discovery call with Angus Macrae by 9 Oct 2026.
Prospect status for Morar Seafoods, an Inverness food manufacturer: the CRM has held it as a prospect since 28 Jan 2025, with no tier, no order form and CRM ARR of £0. No contract or invoice exists.
There is no usage, because there is no subscription, and there are no tickets in any window. Tom Ashdown, the active CRM owner, has no recorded calls or email threads with the organisation.
The CRM lists Mhairi MacLeod as champion and Angus Macrae, Commercial Director, as economic buyer, but nothing on record confirms either role. The records do not show whether BG-Demo has ever spoken to Morar Seafoods.
Tom should contact Angus to book a first discovery call by 9 Oct 2026. He should also ask Mhairi whether she will act as champion, and brief Hannah Lowe to prepare a demo if discovery shows a fit.
ARR journey
Platform usage
Documents
Activity
- 24 Sep 2026eventYour renewals, read by the brain
+40
- 19 Feb 2026eventBG-Demo webinar
+31
- 26 Nov 2024eventRevenue leaders roundtable
+27
Contacts
Evidence trail
Updated 9 Oct 26Morar Seafoods' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 0 AI summaries of 0 raw things (calls, tickets, emails, news), 2 people (2 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 2 pages. 1 AI record in this trail is not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Revenue leaders roundtable entity
- event_platform/events.csv evt_0785_roundtable raw row
- event_platform/registrations.csv evt_0785_roundtable:per_0505 raw row
- event_platform/registrations.csv evt_0785_roundtable:per_0703 raw row
- event_platform/registrations.csv evt_0785_roundtable:per_10302 raw row
- event_platform/registrations.csv evt_0785_roundtable:per_10303 raw row
- event_platform/registrations.csv evt_0785_roundtable:per_11703 raw row
- +24 more
- BG-Demo webinar entity
- event_platform/events.csv evt_1235_webinar raw row
- event_platform/registrations.csv evt_1235_webinar:per_0102 raw row
- event_platform/registrations.csv evt_1235_webinar:per_0103 raw row
- event_platform/registrations.csv evt_1235_webinar:per_10102 raw row
- event_platform/registrations.csv evt_1235_webinar:per_10803 raw row
- event_platform/registrations.csv evt_1235_webinar:per_12402 raw row
- +28 more
- Your renewals, read by the brain entity
- event_platform/events.csv evt_1452_webinar raw row
- event_platform/registrations.csv evt_1452_webinar:per_0104 raw row
- event_platform/registrations.csv evt_1452_webinar:per_0502 raw row
- event_platform/registrations.csv evt_1452_webinar:per_1002 raw row
- event_platform/registrations.csv evt_1452_webinar:per_10903 raw row
- event_platform/registrations.csv evt_1452_webinar:per_11201 raw row
- +37 more
- Revenue leaders roundtable entity
- AI opinion page block
- Morar Seafoods: prospect, not yet engaged AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod, Customer Service Manager AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22001:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Angus Macrae, Commercial Director AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Angus Macrae entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22002:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Morar Seafoods: prospect, not yet engaged AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_220 facts table
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- facts.arr_monthly:org_220 facts table
- AI facts page block
- Morar Seafoods: prospect, not yet engaged AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod, Customer Service Manager AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22001:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Angus Macrae, Commercial Director AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Angus Macrae entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22002:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Morar Seafoods: prospect, not yet engaged AI record
- Contacts page block
- Mhairi MacLeod entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22001:org_220 raw row
- Morar Seafoods entity
- Angus Macrae entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22002:org_220 raw row
- Morar Seafoods entity
- Mhairi MacLeod entity
- Open deals (computed from the records; nothing to show yet) page block
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
- hero page block
- Morar Seafoods: prospect, not yet engaged AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod, Customer Service Manager AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22001:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Angus Macrae, Commercial Director AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Angus Macrae entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22002:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- facts.reconciliation_t0:org_220 facts table
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods: prospect, not yet engaged AI record
- Key facts (computed from the records; nothing to show yet) page block
- facts.reconciliation_t0:org_220 facts table
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- facts.reconciliation_t0:org_220 facts table
- Evidence trail page block
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- The story page block
- Customer: Morar Seafoods AI record
- Morar Seafoods: prospect, not yet engaged AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod, Customer Service Manager AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22001:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Angus Macrae, Commercial Director AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Angus Macrae entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22002:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- First discovery call with Angus Macrae AI record
- Morar Seafoods: prospect, not yet engaged AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod, Customer Service Manager AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22001:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Angus Macrae, Commercial Director AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Angus Macrae entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22002:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods: prospect, not yet engaged AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods: prospect, not yet engaged AI record
- Customer: Morar Seafoods AI record
- Next step page block
- First discovery call with Angus Macrae AI record
- Morar Seafoods: prospect, not yet engaged AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod, Customer Service Manager AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22001:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Angus Macrae, Commercial Director AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Angus Macrae entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22002:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods: prospect, not yet engaged AI record
- First discovery call with Angus Macrae AI record
- Open tickets (computed from the records; nothing to show yet) page block
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Profile page block
- Morar Seafoods: prospect, not yet engaged AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod, Customer Service Manager AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Mhairi MacLeod entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22001:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Angus Macrae, Commercial Director AI record
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Angus Macrae entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- crm/contacts.csv per_22002:org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods entity
- Tom Ashdown entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- hr/employees.csv emp_102 raw row
- hr/employment_events.csv emp_102:2023-07-03:hire raw row
- hr/time_off.csv emp_102:2023-07-17 raw row
- hr/time_off.csv emp_102:2023-08-02 raw row
- hr/time_off.csv emp_102:2023-09-11 raw row
- +29 more
- Morar Seafoods entity
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Morar Seafoods: prospect, not yet engaged AI record
- Sources page block
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- Platform usage (computed from the records; nothing to show yet) page block
- facts.usage_monthly:org_220 facts table
- product_analytics/usage_daily.csv org_220:* raw row
- Signals: Morar Seafoods signals (no model)
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- crm/companies.csv org_220 raw row
- Morar Seafoods entity
- facts.usage_monthly:org_220 facts table