AI facts
As at Fri 9 Oct 2026Grayling Peak Software is a Denver B2B software prospect with no contract, no invoices and £0 ARR in the CRM. A Starter new-business deal opened on 18 Feb 2026 with an amount of £28k and an ACV of £22k. The CRM closed it lost on 11 Jun 2026 because the customer chose a competitor. There is no usage, no tickets and no open deal. The last interaction was the 5 May 2026 demo, where Mackenzie Pruett asked when they could start.
Profile
Updated 9 Oct 26- IndustryB2B softwareSource: CRM company record
- Websitegraylingpeak.exampleSource: CRM company record
- CountryUnited StatesSource: CRM company record · CRM code US · Region US
- HQ cityDenverSource: CRM company record
- Size130 employeesSource: CRM company record
- CRM ownerJordan PikeSource: CRM company record · Account Executive, US
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 13 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the CRM closed the Starter deal on 11 Jun 2026 after the customer chose a competitor, and nothing has followed since the 5 May 2026 demo. The champion was positive on that call, so a later win-back approach to Mackenzie Pruett is the one opportunity.
Key facts
Updated 9 Oct 26- Last contact5 May 2026Call: Grayling Peak Software / BG-Demo – Demo · 157 days before 9 Oct 2026
Next step
As at Fri 9 Oct 2026- What
- Jordan Pike emails Mackenzie Pruett to request a short call to learn why Grayling Peak Software chose a competitor and whether a Starter offer at the £22k list would reopen the conversation. Re engage
- Who
Jordan Pike
- When
- This week by 9 Oct 2026
- Why
- Jordan Pike should reopen contact with Mackenzie Pruett, the champion who praised the 5 May 2026 demo. The aim is to learn why Grayling Peak Software chose a competitor and whether a correctly priced Starter offer could win it back.
The story
As at Fri 9 Oct 2026Lost: the CRM closed Grayling Peak Software's Starter new-business deal lost on 11 Jun 2026 after it chose a competitor. Nothing was signed or invoiced, and there has been no contact since the 5 May 2026 demo. Jordan Pike is to seek a win-back call with Mackenzie Pruett.
Lost: Grayling Peak Software chose a competitor, and the CRM closed its Starter new-business deal, amount £28k and ACV £22k, lost on 11 Jun 2026. There is no order form, no invoice and CRM ARR of £0.
There is no usage and no tickets, as expected for a prospect that never signed. Mackenzie Pruett, Director of Customer Success and the CRM champion, said at the 5 May 2026 demo that the brain was what they needed.
No contact is recorded since that demo, and the records do not show which rival won or why. The 30 Mar 2026 discovery call quoted Starter above list and promised a quarterly check-in Starter lacks.
Jordan Pike emails Mackenzie by 9 Oct 2026 to ask why Grayling Peak Software chose a competitor and whether a Starter offer at the £22k list would reopen talks. Owen Tallis checks any offer matches the price book.
ARR journey
Platform usage
Documents
Activity
- 24 Sep 2026eventYour renewals, read by the brain
+40
- 5 May 2026callGrayling Peak Software / BG-Demo – Demo
+1
- 30 Mar 2026callGrayling Peak Software / BG-Demo – Discovery
- 20 Mar 2026email threadQuick discovery call
- 18 Feb 2026dealGrayling Peak Software – New
Contacts
Evidence trail
Updated 9 Oct 26Grayling Peak Software's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 3 AI summaries of 4 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Grayling Peak Software / BG-Demo – Discovery entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_001 raw row
- Grayling Peak Software entity
- Grayling Peak Software / BG-Demo – Demo entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_002 raw row
- Grayling Peak Software entity
- Grayling Peak Software – New entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- crm/deal_line_items.csv deal_209_01:1 raw row
- crm/deal_line_items.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:1 raw row
- crm/deal_stage_history.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:3 raw row
- +2 more
- Grayling Peak Software entity
- Your renewals, read by the brain entity
- event_platform/events.csv evt_1452_webinar raw row
- event_platform/registrations.csv evt_1452_webinar:per_0104 raw row
- event_platform/registrations.csv evt_1452_webinar:per_0502 raw row
- event_platform/registrations.csv evt_1452_webinar:per_1002 raw row
- event_platform/registrations.csv evt_1452_webinar:per_10903 raw row
- event_platform/registrations.csv evt_1452_webinar:per_11201 raw row
- +37 more
- Quick discovery call entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- mailbox/messages.csv thr_209_0001:1 raw row
- mailbox/messages.csv thr_209_0001:2 raw row
- mailbox/threads.csv thr_209_0001 raw row
- Grayling Peak Software entity
- Grayling Peak Software / BG-Demo – Discovery entity
- AI opinion page block
- Grayling Peak Software lost AI record
- Grayling Peak Software – New entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- crm/deal_line_items.csv deal_209_01:1 raw row
- crm/deal_line_items.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:1 raw row
- crm/deal_stage_history.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:3 raw row
- +2 more
- Grayling Peak Software entity
- Discovery: scattered customer data AI record
- Grayling Peak Software / BG-Demo – Discovery entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_001 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software / BG-Demo – Discovery entity
- Starter demo on live HubSpot and Zendesk data AI record
- Grayling Peak Software / BG-Demo – Demo entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_002 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software / BG-Demo – Demo entity
- Discovery call accepted AI record
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Quick discovery call entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- mailbox/messages.csv thr_209_0001:1 raw row
- mailbox/messages.csv thr_209_0001:2 raw row
- mailbox/threads.csv thr_209_0001 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- +4 more
- Grayling Peak Software – New entity
- Grayling Peak Software lost AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_209 facts table
- Grayling Peak Software – New entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- crm/deal_line_items.csv deal_209_01:1 raw row
- crm/deal_line_items.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:1 raw row
- crm/deal_stage_history.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:3 raw row
- +2 more
- Grayling Peak Software entity
- Grayling Peak Software – New entity
- facts.arr_monthly:org_209 facts table
- AI facts page block
- Grayling Peak Software lost AI record
- Grayling Peak Software – New entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- crm/deal_line_items.csv deal_209_01:1 raw row
- crm/deal_line_items.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:1 raw row
- crm/deal_stage_history.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:3 raw row
- +2 more
- Grayling Peak Software entity
- Discovery: scattered customer data AI record
- Grayling Peak Software / BG-Demo – Discovery entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_001 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software / BG-Demo – Discovery entity
- Starter demo on live HubSpot and Zendesk data AI record
- Grayling Peak Software / BG-Demo – Demo entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_002 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software / BG-Demo – Demo entity
- Discovery call accepted AI record
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Quick discovery call entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- mailbox/messages.csv thr_209_0001:1 raw row
- mailbox/messages.csv thr_209_0001:2 raw row
- mailbox/threads.csv thr_209_0001 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- +4 more
- Grayling Peak Software – New entity
- Grayling Peak Software lost AI record
- Contacts page block
- Mackenzie Pruett entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- crm/contacts.csv per_20901:org_209 raw row
- Grayling Peak Software entity
- Cody Brenner entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- crm/contacts.csv per_20902:org_209 raw row
- Grayling Peak Software entity
- Sierra Valdez entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- crm/contacts.csv per_20903:org_209 raw row
- Grayling Peak Software entity
- Mackenzie Pruett entity
- Open deals (computed from the records; nothing to show yet) page block
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
- hero page block
- Grayling Peak Software lost AI record
- Grayling Peak Software – New entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- crm/deal_line_items.csv deal_209_01:1 raw row
- crm/deal_line_items.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:1 raw row
- crm/deal_stage_history.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:3 raw row
- +2 more
- Grayling Peak Software entity
- Discovery: scattered customer data AI record
- Grayling Peak Software / BG-Demo – Discovery entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_001 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software / BG-Demo – Discovery entity
- Starter demo on live HubSpot and Zendesk data AI record
- Grayling Peak Software / BG-Demo – Demo entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_002 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software / BG-Demo – Demo entity
- Discovery call accepted AI record
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Quick discovery call entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- mailbox/messages.csv thr_209_0001:1 raw row
- mailbox/messages.csv thr_209_0001:2 raw row
- mailbox/threads.csv thr_209_0001 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- +4 more
- Grayling Peak Software – New entity
- facts.reconciliation_t0:org_209 facts table
- Grayling Peak Software – New entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- crm/deal_line_items.csv deal_209_01:1 raw row
- crm/deal_line_items.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:1 raw row
- crm/deal_stage_history.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:3 raw row
- +2 more
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software – New entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Signals: Grayling Peak Software signals (no model)
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- Grayling Peak Software lost AI record
- Key facts page block
- Grayling Peak Software / BG-Demo – Demo entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_002 raw row
- Grayling Peak Software entity
- facts.reconciliation_t0:org_209 facts table
- Grayling Peak Software – New entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- crm/deal_line_items.csv deal_209_01:1 raw row
- crm/deal_line_items.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:1 raw row
- crm/deal_stage_history.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:3 raw row
- +2 more
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software – New entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Signals: Grayling Peak Software signals (no model)
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- Grayling Peak Software / BG-Demo – Demo entity
- Evidence trail page block
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- The story page block
- Customer: Grayling Peak Software AI record
- Grayling Peak Software lost AI record
- Grayling Peak Software – New entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- crm/deal_line_items.csv deal_209_01:1 raw row
- crm/deal_line_items.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:1 raw row
- crm/deal_stage_history.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:3 raw row
- +2 more
- Grayling Peak Software entity
- Discovery: scattered customer data AI record
- Grayling Peak Software / BG-Demo – Discovery entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_001 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software / BG-Demo – Discovery entity
- Starter demo on live HubSpot and Zendesk data AI record
- Grayling Peak Software / BG-Demo – Demo entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_002 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software / BG-Demo – Demo entity
- Discovery call accepted AI record
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Quick discovery call entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- mailbox/messages.csv thr_209_0001:1 raw row
- mailbox/messages.csv thr_209_0001:2 raw row
- mailbox/threads.csv thr_209_0001 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- +4 more
- Grayling Peak Software – New entity
- Win-back call with Mackenzie Pruett AI record
- Grayling Peak Software lost AI record
- Grayling Peak Software – New entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- crm/deal_line_items.csv deal_209_01:1 raw row
- crm/deal_line_items.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:1 raw row
- crm/deal_stage_history.csv deal_209_01:2 raw row
- crm/deal_stage_history.csv deal_209_01:3 raw row
- +2 more
- Grayling Peak Software entity
- Discovery: scattered customer data AI record
- Grayling Peak Software / BG-Demo – Discovery entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_001 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software / BG-Demo – Discovery entity
- Starter demo on live HubSpot and Zendesk data AI record
- Grayling Peak Software / BG-Demo – Demo entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_002 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software / BG-Demo – Demo entity
- Discovery call accepted AI record
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Quick discovery call entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- mailbox/messages.csv thr_209_0001:1 raw row
- mailbox/messages.csv thr_209_0001:2 raw row
- mailbox/threads.csv thr_209_0001 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- +4 more
- Grayling Peak Software – New entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Signals: Grayling Peak Software signals (no model)
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software entity
- Grayling Peak Software lost AI record
- Discovery: scattered customer data AI record
- Grayling Peak Software / BG-Demo – Discovery entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_001 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software / BG-Demo – Discovery entity
- Starter demo on live HubSpot and Zendesk data AI record
- Grayling Peak Software / BG-Demo – Demo entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- call_recorder/calls.csv call_209_002 raw row
- Grayling Peak Software entity
- Grayling Peak Software entity
- crm/companies.csv org_209 raw row
- Grayling Peak Software / BG-Demo – Demo entity
- +1 more
- Grayling Peak Software lost AI record
- Customer: Grayling Peak Software AI record
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block