AI facts
As at Fri 9 Oct 2026Groenhaven Verzekeringen, an insurer in Utrecht, has no contract, no order form and no invoices with BG-Demo. A new Growth deal created on 20 Jan 2026, with an amount of £62k and an ACV of £50k, was closed lost on 24 Apr 2026 with the reason no_decision. No platform usage or tickets are recorded. The only recorded interaction is a discovery call on 11 Mar 2026, where Sophie Ling quoted £44k a year for Growth plus £12k for implementation.
Profile
Updated 9 Oct 26- IndustryInsuranceSource: CRM company record
- Websitegroenhaven.exampleSource: CRM company record
- CountryNetherlandsSource: CRM company record · CRM code NL · Region EU
- HQ cityUtrechtSource: CRM company record
- Size270 employeesSource: CRM company record
- CRM ownerSophie LingSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 13 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the Growth deal closed without a decision on 24 Apr 2026 and nothing has been recorded since the 11 Mar 2026 call. The stated pain of hours of weekly manual reporting was real, so a win-back conversation led by Sophie Ling is worth testing.
Key facts
Updated 9 Oct 26- Last contact11 Mar 2026Call: Groenhaven Verzekeringen / BG-Demo – Discovery · 212 days before 9 Oct 2026
Next step
As at Fri 9 Oct 2026- What
- Sophie Ling contacts Noor Bos to offer a demo on Groenhaven's own data that targets the weekly manual reporting pain, with a corrected v2 Growth proposal ready. Re engage
- Who
Sophie Ling
- When
- This week by 9 Oct 2026
- Why
- Sophie Ling should re-engage Noor Bos with a demo on Groenhaven's own data, aimed at the weekly manual reporting pain. The Growth deal ended in no decision rather than a rival, and the old £44k quote must be corrected to the v2 list.
The story
As at Fri 9 Oct 2026Lost: Groenhaven Verzekeringen's Growth deal closed lost on 24 Apr 2026 with the reason no_decision. There is no contract, no invoice and no contact since the 11 Mar 2026 discovery call. Sophie Ling should re-engage Noor Bos with a demo at the v2 Growth price.
Lost: Groenhaven Verzekeringen, an Utrecht insurer, has no contract, order form or invoice with BG-Demo. Its new Growth deal, amount £62k and ACV £50k, closed lost in the CRM on 24 Apr 2026 with the reason no_decision.
No subscription was signed, so there is no usage and there are no tickets. The only recorded contact is the 11 Mar 2026 discovery call, where Noor Bos and Maarten de described hours of weekly manual reporting to Sophie Ling.
Nothing is recorded since, and the evidence does not show whether the agreed demo happened. The main risk is price: Sophie quoted the £44k v1 Growth list, while new business pays the £50k v2 list.
Sophie should contact Noor by 9 Oct 2026. She should offer a demo on Groenhaven's own data aimed at the reporting pain, with a corrected v2 Growth proposal and an answer on Premium support for Maarten.
ARR journey
Platform usage
Documents
Activity
- 11 Mar 2026callGroenhaven Verzekeringen / BG-Demo – Discovery
- 20 Jan 2026dealGroenhaven Verzekeringen – New
- 17 Jul 2025eventBG-Demo webinar
+20
Contacts
Evidence trail
Updated 9 Oct 26Groenhaven Verzekeringen's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 1 AI summary of 2 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/deal_line_items.csv deal_058_01:1 raw row
- crm/deal_line_items.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:1 raw row
- crm/deal_stage_history.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:3 raw row
- +1 more
- Groenhaven Verzekeringen entity
- BG-Demo webinar entity
- event_platform/events.csv evt_1018_webinar raw row
- event_platform/registrations.csv evt_1018_webinar:per_0206 raw row
- event_platform/registrations.csv evt_1018_webinar:per_10603 raw row
- event_platform/registrations.csv evt_1018_webinar:per_1101 raw row
- event_platform/registrations.csv evt_1018_webinar:per_1102 raw row
- event_platform/registrations.csv evt_1018_webinar:per_15407 raw row
- +17 more
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- AI opinion page block
- Groenhaven Verzekeringen lost AI record
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/deal_line_items.csv deal_058_01:1 raw row
- crm/deal_line_items.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:1 raw row
- crm/deal_stage_history.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:3 raw row
- +1 more
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Noor Bos, Head of Business Systems AI record
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Noor Bos entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/contacts.csv per_5801:org_058 raw row
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- Maarten de, Chief Operating Officer AI record
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Maarten de entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/contacts.csv per_5802:org_058 raw row
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- +2 more
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen lost AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_058 facts table
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/deal_line_items.csv deal_058_01:1 raw row
- crm/deal_line_items.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:1 raw row
- crm/deal_stage_history.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:3 raw row
- +1 more
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen – New entity
- facts.arr_monthly:org_058 facts table
- AI facts page block
- Groenhaven Verzekeringen lost AI record
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/deal_line_items.csv deal_058_01:1 raw row
- crm/deal_line_items.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:1 raw row
- crm/deal_stage_history.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:3 raw row
- +1 more
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Noor Bos, Head of Business Systems AI record
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Noor Bos entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/contacts.csv per_5801:org_058 raw row
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- Maarten de, Chief Operating Officer AI record
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Maarten de entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/contacts.csv per_5802:org_058 raw row
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- +2 more
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen lost AI record
- Contacts page block
- Noor Bos entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/contacts.csv per_5801:org_058 raw row
- Groenhaven Verzekeringen entity
- Maarten de entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/contacts.csv per_5802:org_058 raw row
- Groenhaven Verzekeringen entity
- Daan van entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/contacts.csv per_5803:org_058 raw row
- Groenhaven Verzekeringen entity
- Noor Bos entity
- Open deals (computed from the records; nothing to show yet) page block
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
- Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
- hero page block
- Groenhaven Verzekeringen lost AI record
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/deal_line_items.csv deal_058_01:1 raw row
- crm/deal_line_items.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:1 raw row
- crm/deal_stage_history.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:3 raw row
- +1 more
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Noor Bos, Head of Business Systems AI record
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Noor Bos entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/contacts.csv per_5801:org_058 raw row
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- Maarten de, Chief Operating Officer AI record
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Maarten de entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/contacts.csv per_5802:org_058 raw row
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- +2 more
- Groenhaven Verzekeringen – New entity
- facts.reconciliation_t0:org_058 facts table
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/deal_line_items.csv deal_058_01:1 raw row
- crm/deal_line_items.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:1 raw row
- crm/deal_stage_history.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:3 raw row
- +1 more
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Signals: Groenhaven Verzekeringen signals (no model)
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen lost AI record
- Key facts page block
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- facts.reconciliation_t0:org_058 facts table
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/deal_line_items.csv deal_058_01:1 raw row
- crm/deal_line_items.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:1 raw row
- crm/deal_stage_history.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:3 raw row
- +1 more
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Signals: Groenhaven Verzekeringen signals (no model)
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Evidence trail page block
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
- The story page block
- Customer: Groenhaven Verzekeringen AI record
- Groenhaven Verzekeringen lost AI record
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/deal_line_items.csv deal_058_01:1 raw row
- crm/deal_line_items.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:1 raw row
- crm/deal_stage_history.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:3 raw row
- +1 more
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Noor Bos, Head of Business Systems AI record
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Noor Bos entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/contacts.csv per_5801:org_058 raw row
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- Maarten de, Chief Operating Officer AI record
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Maarten de entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/contacts.csv per_5802:org_058 raw row
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- +2 more
- Groenhaven Verzekeringen – New entity
- Win-back demo for Groenhaven at v2 Growth AI record
- Groenhaven Verzekeringen lost AI record
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- crm/deal_line_items.csv deal_058_01:1 raw row
- crm/deal_line_items.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:1 raw row
- crm/deal_stage_history.csv deal_058_01:2 raw row
- crm/deal_stage_history.csv deal_058_01:3 raw row
- +1 more
- Groenhaven Verzekeringen entity
- Discovery call: manual reporting pain AI record
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- call_recorder/calls.csv call_058_001 raw row
- Groenhaven Verzekeringen entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen / BG-Demo – Discovery entity
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Groenhaven Verzekeringen entity
- crm/companies.csv org_058 raw row
- Noor Bos, Head of Business Systems AI record
- +2 more
- Groenhaven Verzekeringen – New entity
- Groenhaven Verzekeringen lost AI record
- Groenhaven Verzekeringen lost AI record
- Customer: Groenhaven Verzekeringen AI record
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block