AI facts
As at Fri 9 Oct 2026Fennick Telecom, a Leicester telecoms business, has no contract, order form or invoices with BG-Demo, and the CRM records ARR of £0. A new Starter deal, with an amount of £26k and ACV of £20k, closed lost on 31 May 2024 with price as the reason. There are no usage records and no tickets. The last interaction was a 2 Apr 2024 email thread from Tom Ashdown to Hugh Atherton, Head of Operations.
Profile
Updated 9 Oct 26- IndustryTelecomsSource: CRM company record
- Websitefennick.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityLeicesterSource: CRM company record
- Size170 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 13 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the only deal, a Starter proposal, closed lost on price on 31 May 2024 and no interaction is recorded since 2 Apr 2024. Finance and IT had not joined the talks. A senior appointment announced on 4 Feb 2025 may justify a fresh approach.
Key facts
Updated 9 Oct 26- Last contact2 Apr 2024Email: Discovery follow-up · 920 days before 9 Oct 2026
Next step
As at Fri 9 Oct 2026- What
- Tom Ashdown emails Hugh Atherton to reopen the lost Starter conversation and asks him to bring Beth Naylor, the Finance Director, into a first call. Re engage
- Who
Tom Ashdown
- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown should write to Hugh Atherton to reopen the Starter conversation that was lost on price, and ask him to bring in Beth Naylor, the Finance Director, whom the earlier talks never reached.
The story
As at Fri 9 Oct 2026Lost: Fennick Telecom never became a customer. Its only Starter deal closed lost on price on 31 May 2024, and nothing is recorded since a 2 Apr 2024 email. Tom Ashdown should reopen the conversation with Hugh Atherton and bring in the Finance Director.
Lost: Fennick Telecom never became a customer. Its only deal, a new Starter deal with an amount of £26k and ACV of £20k, closed lost on price on 31 May 2024, and there is no order form or invoice.
There are no usage records. On the 27 Mar 2024 discovery call, Hugh Atherton, Head of Operations, said a dozen or so people in ops and sales work with the data daily.
Snowflake was not in place and finance and IT had not joined. The last interaction was a 2 Apr 2024 email from Tom Ashdown; a senior appointment announced on 4 Feb 2025 is the only later signal.
Tom should email Hugh by 9 Oct 2026 to reopen the Starter conversation and ask him to bring Beth Naylor, the Finance Director, into a first call, after agreeing the discount ceiling with Owen Tallis.
ARR journey
Platform usage
Documents
Activity
- 15 Jan 2026eventBG-Demo webinar
+35
- 4 Feb 2025newsFennick Telecom strengthens executive leadership
- 2 Apr 2024email threadDiscovery follow-up
- 27 Mar 2024callFennick Telecom / BG-Demo – Discovery
- 18 Jan 2024dealFennick Telecom – New
Contacts
Evidence trail
Updated 9 Oct 26Fennick Telecom's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 3 AI summaries of 4 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- BG-Demo webinar entity
- event_platform/events.csv evt_1200_webinar raw row
- event_platform/registrations.csv evt_1200_webinar:per_0206 raw row
- event_platform/registrations.csv evt_1200_webinar:per_11803 raw row
- event_platform/registrations.csv evt_1200_webinar:per_13301 raw row
- event_platform/registrations.csv evt_1200_webinar:per_13801 raw row
- event_platform/registrations.csv evt_1200_webinar:per_14702 raw row
- +32 more
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Discovery follow-up entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- Fennick Telecom / BG-Demo – Discovery entity
- AI opinion page block
- Fennick Telecom lost AI record
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Discovery: telecoms resale, Starter pitch AI record
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom strengthens executive leadership AI record
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom strengthens executive leadership entity
- Discovery follow-up and scheduling AI record
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Discovery follow-up entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- +4 more
- Fennick Telecom – New entity
- Fennick Telecom lost AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_046 facts table
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Fennick Telecom – New entity
- facts.arr_monthly:org_046 facts table
- AI facts page block
- Fennick Telecom lost AI record
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Discovery: telecoms resale, Starter pitch AI record
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom strengthens executive leadership AI record
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom strengthens executive leadership entity
- Discovery follow-up and scheduling AI record
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Discovery follow-up entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- +4 more
- Fennick Telecom – New entity
- Fennick Telecom lost AI record
- Contacts page block
- Hugh Atherton entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/contacts.csv per_4601:org_046 raw row
- Fennick Telecom entity
- Beth Naylor entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/contacts.csv per_4602:org_046 raw row
- Fennick Telecom entity
- Dan Cowell entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/contacts.csv per_4603:org_046 raw row
- Fennick Telecom entity
- Hugh Atherton entity
- Open deals (computed from the records; nothing to show yet) page block
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
- hero page block
- Fennick Telecom lost AI record
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Discovery: telecoms resale, Starter pitch AI record
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom strengthens executive leadership AI record
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom strengthens executive leadership entity
- Discovery follow-up and scheduling AI record
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Discovery follow-up entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- +4 more
- Fennick Telecom – New entity
- facts.reconciliation_t0:org_046 facts table
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Signals: Fennick Telecom signals (no model)
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- Fennick Telecom lost AI record
- Key facts page block
- facts.reconciliation_t0:org_046 facts table
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Signals: Fennick Telecom signals (no model)
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- Discovery follow-up entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- facts.reconciliation_t0:org_046 facts table
- Evidence trail page block
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- The story page block
- Customer: Fennick Telecom AI record
- Fennick Telecom lost AI record
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Discovery: telecoms resale, Starter pitch AI record
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom strengthens executive leadership AI record
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom strengthens executive leadership entity
- Discovery follow-up and scheduling AI record
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Discovery follow-up entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- +4 more
- Fennick Telecom – New entity
- Reopen Fennick with Hugh and the finance lead AI record
- Fennick Telecom lost AI record
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- crm/deal_line_items.csv deal_046_01:1 raw row
- crm/deal_line_items.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:1 raw row
- crm/deal_stage_history.csv deal_046_01:2 raw row
- crm/deal_stage_history.csv deal_046_01:3 raw row
- +1 more
- Fennick Telecom entity
- Discovery: telecoms resale, Starter pitch AI record
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom strengthens executive leadership AI record
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom strengthens executive leadership entity
- Discovery follow-up and scheduling AI record
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Discovery follow-up entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- mailbox/messages.csv thr_046_0001:1 raw row
- mailbox/messages.csv thr_046_0001:2 raw row
- mailbox/threads.csv thr_046_0001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- +4 more
- Fennick Telecom – New entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Signals: Fennick Telecom signals (no model)
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom entity
- Fennick Telecom lost AI record
- Discovery: telecoms resale, Starter pitch AI record
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- call_recorder/calls.csv call_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- Fennick Telecom / BG-Demo – Discovery entity
- Fennick Telecom strengthens executive leadership AI record
- Fennick Telecom strengthens executive leadership entity
- Fennick Telecom entity
- crm/companies.csv org_046 raw row
- news_feed/articles.csv news_046_001 raw row
- Fennick Telecom entity
- Fennick Telecom strengthens executive leadership entity
- +1 more
- Fennick Telecom lost AI record
- Customer: Fennick Telecom AI record
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block