AI facts
As at Fri 9 Oct 2026Gallowmere Insurance Services, a Norwich insurance broker, has no contract, order form or invoice with BG-Demo. A Growth deal at £56k, with an ACV of £44k, was opened on 29 Apr 2024 and closed lost on 19 Jul 2024 for no decision. The only recorded conversation is the 13 Jun 2024 discovery call with Mark Cowell and Vicky Brearley. There is no usage and no ticket history, and the CRM stage is lost. Ed Vickers, Head of Procurement, is a CRM contact with no recorded activity.
Profile
Updated 9 Oct 26- IndustryInsurance brokingSource: CRM company record
- Websitegallowmere.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityNorwichSource: CRM company record
- Size210 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 13 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the only deal closed lost for no decision on 19 Jul 2024 and nothing has been recorded since the 13 Jun 2024 call. The pain Mark Cowell described, hand-reconciled data across four systems, is a reason to try a win-back approach.
Key facts
Updated 9 Oct 26- Last contact13 Jun 2024Call: Gallowmere Insurance Services / BG-Demo – Discovery · 848 days before 9 Oct 2026
Next step
As at Fri 9 Oct 2026- What
- Tom Ashdown contacts Mark Cowell to confirm he is still Head of Data and offers a Growth demo on Gallowmere's own data, with Vicky Brearley invited. Re engage
- Who
Tom Ashdown
- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown should reopen Gallowmere through Mark Cowell, Head of Data. He should confirm Mark is still in role and offer a demo on their own data. The aim is to address the four-system reconciliation pain behind the Growth deal lost for no decision on 19 Jul 2024.
The story
As at Fri 9 Oct 2026Lost: Gallowmere Insurance Services never became a customer, and its Growth deal closed lost for no decision on 19 Jul 2024. Tom Ashdown should approach Mark Cowell by 9 Oct 2026 with a Growth demo on Gallowmere's own data.
Lost: Gallowmere Insurance Services has no contract, order form or invoice with BG-Demo. Its only deal, a Growth new-business deal at £56k with an ACV of £44k, closed lost for no decision on 19 Jul 2024.
Gallowmere never became a customer, so there is no usage or ticket history. Tom Ashdown ran the only recorded call, the 13 Jun 2024 discovery, with Mark Cowell, Head of Data, and Vicky Brearley, Chief Operating Officer.
Nothing has been recorded since that call, and the CRM stage is lost. The evidence does not show who would have signed, how the price was received or why no decision was reached.
Tom should write to Mark by 9 Oct 2026 to confirm he is still Head of Data and offer a Growth demo on Gallowmere's own data, with Vicky invited. Hannah Lowe outlines the demo.
ARR journey
Platform usage
Documents
Activity
- Upcoming
- 19 Nov 2026upcoming eventBG-Demo webinar
+33
- Held
- 22 Sep 2026eventRevenue leaders roundtable
+36
- 16 Jul 2026eventBG-Demo webinar
+38
- 17 Jul 2025eventBG-Demo webinar
+20
- 13 Jun 2024callGallowmere Insurance Services / BG-Demo – Discovery
- 29 Apr 2024dealGallowmere Insurance Services – New
- 10 Nov 2023newsGallowmere Insurance Services reports strong trading results
Contacts
Evidence trail
Updated 9 Oct 26Gallowmere Insurance Services' pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 2 AI summaries of 3 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 4 pages. 1 AI record in this trail is not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- call_recorder/calls.csv call_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/deal_line_items.csv deal_035_01:1 raw row
- crm/deal_line_items.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:1 raw row
- crm/deal_stage_history.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:3 raw row
- +1 more
- Gallowmere Insurance Services entity
- BG-Demo webinar entity
- event_platform/events.csv evt_1018_webinar raw row
- event_platform/registrations.csv evt_1018_webinar:per_0206 raw row
- event_platform/registrations.csv evt_1018_webinar:per_10603 raw row
- event_platform/registrations.csv evt_1018_webinar:per_1101 raw row
- event_platform/registrations.csv evt_1018_webinar:per_1102 raw row
- event_platform/registrations.csv evt_1018_webinar:per_15407 raw row
- +17 more
- BG-Demo webinar entity
- event_platform/events.csv evt_1382_webinar raw row
- event_platform/registrations.csv evt_1382_webinar:per_0101 raw row
- event_platform/registrations.csv evt_1382_webinar:per_13601 raw row
- event_platform/registrations.csv evt_1382_webinar:per_1502 raw row
- event_platform/registrations.csv evt_1382_webinar:per_15204 raw row
- event_platform/registrations.csv evt_1382_webinar:per_15506 raw row
- +35 more
- Revenue leaders roundtable entity
- event_platform/events.csv evt_1450_roundtable raw row
- event_platform/registrations.csv evt_1450_roundtable:per_10004 raw row
- event_platform/registrations.csv evt_1450_roundtable:per_10204 raw row
- event_platform/registrations.csv evt_1450_roundtable:per_10702 raw row
- event_platform/registrations.csv evt_1450_roundtable:per_11603 raw row
- event_platform/registrations.csv evt_1450_roundtable:per_12002 raw row
- +33 more
- BG-Demo webinar entity
- event_platform/events.csv evt_1508_webinar raw row
- event_platform/registrations.csv evt_1508_webinar:per_0105 raw row
- event_platform/registrations.csv evt_1508_webinar:per_0303 raw row
- event_platform/registrations.csv evt_1508_webinar:per_10101 raw row
- event_platform/registrations.csv evt_1508_webinar:per_10102 raw row
- event_platform/registrations.csv evt_1508_webinar:per_10201 raw row
- +30 more
- +1 more
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- AI opinion page block
- Gallowmere Insurance Services lost AI record
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/deal_line_items.csv deal_035_01:1 raw row
- crm/deal_line_items.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:1 raw row
- crm/deal_stage_history.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:3 raw row
- +1 more
- Gallowmere Insurance Services entity
- Discovery: cross-system reporting for Growth AI record
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- call_recorder/calls.csv call_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services reports strong trading results AI record
- Gallowmere Insurance Services reports strong trading results entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- news_feed/articles.csv news_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services reports strong trading results entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Mark Cowell, Head of Data AI record
- Discovery: cross-system reporting for Growth AI record
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- call_recorder/calls.csv call_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Mark Cowell entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/contacts.csv per_3501:org_035 raw row
- Gallowmere Insurance Services entity
- Discovery: cross-system reporting for Growth AI record
- +3 more
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services lost AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_035 facts table
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/deal_line_items.csv deal_035_01:1 raw row
- crm/deal_line_items.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:1 raw row
- crm/deal_stage_history.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:3 raw row
- +1 more
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services – New entity
- facts.arr_monthly:org_035 facts table
- AI facts page block
- Gallowmere Insurance Services lost AI record
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/deal_line_items.csv deal_035_01:1 raw row
- crm/deal_line_items.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:1 raw row
- crm/deal_stage_history.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:3 raw row
- +1 more
- Gallowmere Insurance Services entity
- Discovery: cross-system reporting for Growth AI record
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- call_recorder/calls.csv call_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services reports strong trading results AI record
- Gallowmere Insurance Services reports strong trading results entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- news_feed/articles.csv news_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services reports strong trading results entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Mark Cowell, Head of Data AI record
- Discovery: cross-system reporting for Growth AI record
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- call_recorder/calls.csv call_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Mark Cowell entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/contacts.csv per_3501:org_035 raw row
- Gallowmere Insurance Services entity
- Discovery: cross-system reporting for Growth AI record
- +3 more
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services lost AI record
- Contacts page block
- Mark Cowell entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/contacts.csv per_3501:org_035 raw row
- Gallowmere Insurance Services entity
- Vicky Brearley entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/contacts.csv per_3502:org_035 raw row
- Gallowmere Insurance Services entity
- Ed Vickers entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/contacts.csv per_3503:org_035 raw row
- Gallowmere Insurance Services entity
- Mark Cowell entity
- Open deals (computed from the records; nothing to show yet) page block
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services entity
- Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
- hero page block
- Gallowmere Insurance Services lost AI record
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/deal_line_items.csv deal_035_01:1 raw row
- crm/deal_line_items.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:1 raw row
- crm/deal_stage_history.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:3 raw row
- +1 more
- Gallowmere Insurance Services entity
- Discovery: cross-system reporting for Growth AI record
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- call_recorder/calls.csv call_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services reports strong trading results AI record
- Gallowmere Insurance Services reports strong trading results entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- news_feed/articles.csv news_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services reports strong trading results entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Mark Cowell, Head of Data AI record
- Discovery: cross-system reporting for Growth AI record
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- call_recorder/calls.csv call_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Mark Cowell entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/contacts.csv per_3501:org_035 raw row
- Gallowmere Insurance Services entity
- Discovery: cross-system reporting for Growth AI record
- +3 more
- Gallowmere Insurance Services – New entity
- facts.reconciliation_t0:org_035 facts table
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/deal_line_items.csv deal_035_01:1 raw row
- crm/deal_line_items.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:1 raw row
- crm/deal_stage_history.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:3 raw row
- +1 more
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Signals: Gallowmere Insurance Services signals (no model)
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services lost AI record
- Key facts page block
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- call_recorder/calls.csv call_035_001 raw row
- Gallowmere Insurance Services entity
- facts.reconciliation_t0:org_035 facts table
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/deal_line_items.csv deal_035_01:1 raw row
- crm/deal_line_items.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:1 raw row
- crm/deal_stage_history.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:3 raw row
- +1 more
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Signals: Gallowmere Insurance Services signals (no model)
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Evidence trail page block
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services entity
- The story page block
- Customer: Gallowmere Insurance Services AI record
- Gallowmere Insurance Services lost AI record
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/deal_line_items.csv deal_035_01:1 raw row
- crm/deal_line_items.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:1 raw row
- crm/deal_stage_history.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:3 raw row
- +1 more
- Gallowmere Insurance Services entity
- Discovery: cross-system reporting for Growth AI record
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- call_recorder/calls.csv call_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services reports strong trading results AI record
- Gallowmere Insurance Services reports strong trading results entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- news_feed/articles.csv news_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services reports strong trading results entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Mark Cowell, Head of Data AI record
- Discovery: cross-system reporting for Growth AI record
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- call_recorder/calls.csv call_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Mark Cowell entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/contacts.csv per_3501:org_035 raw row
- Gallowmere Insurance Services entity
- Discovery: cross-system reporting for Growth AI record
- +3 more
- Gallowmere Insurance Services – New entity
- Win-back approach to Mark Cowell on Growth AI record
- Gallowmere Insurance Services lost AI record
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- crm/deal_line_items.csv deal_035_01:1 raw row
- crm/deal_line_items.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:1 raw row
- crm/deal_stage_history.csv deal_035_01:2 raw row
- crm/deal_stage_history.csv deal_035_01:3 raw row
- +1 more
- Gallowmere Insurance Services entity
- Discovery: cross-system reporting for Growth AI record
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- call_recorder/calls.csv call_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services / BG-Demo – Discovery entity
- Gallowmere Insurance Services reports strong trading results AI record
- Gallowmere Insurance Services reports strong trading results entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- news_feed/articles.csv news_035_001 raw row
- Gallowmere Insurance Services entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services reports strong trading results entity
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Gallowmere Insurance Services entity
- crm/companies.csv org_035 raw row
- Mark Cowell, Head of Data AI record
- +3 more
- Gallowmere Insurance Services – New entity
- Gallowmere Insurance Services lost AI record
- Gallowmere Insurance Services lost AI record
- Customer: Gallowmere Insurance Services AI record
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block