B-Brain
Tom Ashdown

Cuckfield Insurance Brokers / BB-Demo – Proposal

Callcompleted

Cuckfield Insurance Brokers logo Cuckfield Insurance Brokers · 2023-12-19 14:15

Giles and Annette reviewed the Starter proposal, asked about timeline, upkeep and security, and indicated they were ready to proceed. Tom promised the order form and MSA the same day.

What was said

What this says

Current to 14 Oct 26

Giles and Annette reviewed the Starter proposal, asked about timeline, upkeep and security, and indicated they were ready to proceed. Tom promised the order form and MSA the same day.

What happened: On 2023-12-19 Tom Ashdown walked Giles Hammond and Annette Pocock through the proposal. Giles had a few questions on timeline, running costs of effort and who reviews security.

Customer view: Annette said the security answer reassured her and asked whether they were doing this. Giles replied that he thought so and asked what to sign.

Commercial: Next step is an order form and master service agreement, which Tom offered to walk through or leave to their solicitor. Annette said they wanted this in place early next year.

Watch: Tom suggested they could be live before the new year if signing came within a couple of weeks, which conflicts with the four-week Starter implementation he also quoted. The evidence does not show a signed order form.

AI · claude-sonnet-5-5 · 14 Oct 2026

Themes

Current to 9 Oct 26
Theme
Starter proposal close
Importance
upsell
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send the order form and MSA to Giles Hammond and Annette Pocock the same day.
  • Complete the security checklist with the customer before signature.

Risks

Current to 9 Oct 26
  • Tom suggested going live before the new year, which sits awkwardly with the four-week Starter implementation.
  • No executed order form is shown, so the deal remains open until signed.

Opportunities

Current to 9 Oct 26
  • Close the Starter order form and MSA under the customer's wish to be in place early next year.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Hi Giles, Annette. Good afternoon. Thanks for getting back to me.
  2. Annette Pocock
    Annette Pocock None
    Hi Tom. Yeah, we've had a think about this since our last call.
  3. Tom Ashdown
    Tom Ashdown None
    Brilliant. So I've sent over the proposal, have you both had a chance to look at it?
  4. Giles Hammond
    Giles Hammond None
    I have. It looks good. A few questions though.
  5. Tom Ashdown
    Tom Ashdown None
    Go for it.
  6. Giles Hammond
    Giles Hammond None
    The implementation is four weeks, is that a fixed timeline?
  7. Tom Ashdown
    Tom Ashdown None
    Usually, yeah. It depends on how quickly you can get people available for training, but four weeks is standard for Starter.
  8. Giles Hammond
    Giles Hammond None
    And after that, what's involved in keeping it running?
  9. Tom Ashdown
    Tom Ashdown None
    Once you're live, it's pretty hands-off. We handle the data refresh nightly, and you've got six-monthly check-ins where we review usage and answer questions.
  10. Annette Pocock
    Annette Pocock None
    So the brain updates automatically?
  11. Tom Ashdown
    Tom Ashdown None
    Every night. So your HubSpot data, email, everything's current by the morning.
  12. Giles Hammond
    Giles Hammond None
    Good. And the security piece, who reviews that?
  13. Tom Ashdown
    Tom Ashdown None
    We've got a standard checklist we go through with you before you sign. Given what you're doing, sensitive client data, we make sure it's all watertight.
  14. Annette Pocock
    Annette Pocock None
    That reassures me. So, are we doing this?
  15. Giles Hammond
    Giles Hammond None
    I think so. What do we need to sign?
  16. Tom Ashdown
    Tom Ashdown None
    You'll sign an order form and a master service agreement. Both are pretty standard. I can walk you through them or you can have your solicitor look, whatever you prefer.
  17. Giles Hammond
    Giles Hammond None
    Okay. And when could we start?
  18. Tom Ashdown
    Tom Ashdown None
    Once everything's signed, we'd kick off pretty quickly. Assuming that happens in the next couple of weeks, you could be live before the new year.
  19. Annette Pocock
    Annette Pocock None
    That's good. We'd like to get this in place early next year anyway.
  20. Tom Ashdown
    Tom Ashdown None
    Perfect. So I'll send over the order form and MSA. Have a look, ask any questions, and we'll go from there.
  21. Giles Hammond
    Giles Hammond None
    Will do. Anything else we should know?
  22. Tom Ashdown
    Tom Ashdown None
    Once you're onboarded, you get an admin for your Snowflake account, and we'll do a training session with you and Annette's team. Then it's just asking questions and seeing what you find.
  23. Annette Pocock
    Annette Pocock None
    Sounds good. Thanks, Tom.
  24. Tom Ashdown
    Tom Ashdown None
    Cheers both. I'll get the docs over to you today. Speak soon.

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