B-Brain
Tom Ashdown

Cuckfield Insurance Brokers / BB-Demo – Discovery

Callcompleted

Cuckfield Insurance Brokers logo Cuckfield Insurance Brokers · 2023-10-16 09:00

Annette Pocock and Giles Hammond described client, claims and quote data scattered across HubSpot, email and spreadsheets. After the Starter price, Giles said they would like to move forward and asked for a proposal.

What was said

What this says

Current to 14 Oct 26

Annette Pocock and Giles Hammond described client, claims and quote data scattered across HubSpot, email and spreadsheets. After the Starter price, Giles said they would like to move forward and asked for a proposal.

What happened: On the 16 Oct 2023 discovery call, Tom Ashdown walked Annette Pocock (Head of Operations) and Giles Hammond (Managing Director) through the brain. Giles said they would like to move forward before the call ended.

Customer view: Annette called their data fragmented. Giles said finding policy details, claims history and previous quotes was costing them time whenever a client rang.

Commercial: Tom quoted Starter at £6,000 implementation over four weeks, then £20k a year, and Giles totalled the first year himself. Fifteen users were discussed, with six-monthly check-ins after launch.

Watch: Giles raised security because they hold sensitive client information. Tom said the layer runs inside their own Snowflake account and a security review comes before signing. The call shows no signed paper, only a promised proposal.

AI · claude-sonnet-5-5 · 14 Oct 2026

Themes

Current to 9 Oct 26
Theme
Fragmented client data
Importance
neutral
Sentiment
positive
Voice
decision-maker

Who was there

BB-Demo

Them

Follow-up

Next steps

Current to 9 Oct 26
  • Tom Ashdown to send the proposal and meet Annette and Giles within a couple of weeks.

Risks

Current to 9 Oct 26
  • Giles raised data security for sensitive client information, so the Starter proposal needs to answer it clearly.

Opportunities

Current to 9 Oct 26
  • A Starter subscription with HubSpot and email connectors, with room to add users or connectors later.

Transcript

  1. Tom Ashdown
    Tom Ashdown None
    Morning Annette and Giles. Thanks for making the time. How's your week going so far?
  2. Annette Pocock
    Annette Pocock None
    Morning. Yeah, it's busy but good.
  3. Giles Hammond
    Giles Hammond None
    Morning, Tom.
  4. Tom Ashdown
    Tom Ashdown None
    So I want to understand more about how you're managing client data and quote handling, and then talk through how we might help. Sound okay?
  5. Annette Pocock
    Annette Pocock None
    Yeah, go on.
  6. Tom Ashdown
    Tom Ashdown None
    Great. So you're a commercial insurance broker, what systems are you using today?
  7. Annette Pocock
    Annette Pocock None
    We've got a CRM, we use spreadsheets a lot for client information and claims tracking, email obviously, and we've got a few quotes stored in different places. It's not, well, it's fragmented.
  8. Giles Hammond
    Giles Hammond None
    And it's costing us. When a client calls, we spend time finding their policy details, claims history, previous quotes. It's all over the place.
  9. Tom Ashdown
    Tom Ashdown None
    What's the CRM?
  10. Annette Pocock
    Annette Pocock None
    HubSpot. We've had it for a couple of years now. But we've also got stuff in email, spreadsheets, a filing system, you name it.
  11. Tom Ashdown
    Tom Ashdown None
    Okay. So what if you could connect HubSpot, your email, maybe a couple of other data sources, and ask a single question across all of it? Like, show me all interactions with this client?
  12. Giles Hammond
    Giles Hammond None
    That would save us time. How does it work?
  13. Tom Ashdown
    Tom Ashdown None
    It's a layer we build inside your Snowflake account, your own data warehouse. You give it access to HubSpot, email, whatever systems you want, and it becomes searchable. One question, one answer.
  14. Annette Pocock
    Annette Pocock None
    How many of us could use it?
  15. Tom Ashdown
    Tom Ashdown None
    Starter is fifteen users. So you could bring in admin, client relations, someone from management, whoever needs to pull client information fast.
  16. Giles Hammond
    Giles Hammond None
    And what about data security? We handle sensitive client information.
  17. Tom Ashdown
    Tom Ashdown None
    It runs inside your Snowflake account, so the data doesn't move. Everything's encrypted and we go through a full security review before you sign anything.
  18. Annette Pocock
    Annette Pocock None
    That's good to know. What's the investment?
  19. Tom Ashdown
    Tom Ashdown None
    Implementation is six thousand. Four weeks. Then the subscription is nineteen and a half thousand a year.
  20. Giles Hammond
    Giles Hammond None
    So twenty-five and a half first year?
  21. Tom Ashdown
    Tom Ashdown None
    That's it.
  22. Annette Pocock
    Annette Pocock None
    What does the four weeks involve from our side?
  23. Tom Ashdown
    Tom Ashdown None
    Not much, really. We get your Snowflake set up, connect HubSpot and email, do a bit of training. Should be fairly seamless.
  24. Giles Hammond
    Giles Hammond None
    And support after launch?
  25. Tom Ashdown
    Tom Ashdown None
    Six-monthly check-ins with our team. If anything's not working right, you get support.
  26. Giles Hammond
    Giles Hammond None
    Okay. I think we'd like to move forward. What happens next?
  27. Tom Ashdown
    Tom Ashdown None
    I'll send you a proposal and we can get together in a couple of weeks to talk through it properly. Sound okay?
  28. Giles Hammond
    Giles Hammond None
    Yeah, that works.
  29. Tom Ashdown
    Tom Ashdown None
    Cheers both. Speak soon.

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