B-Glass
Marcus Bell

Stainmore Haulage / BG-Demo – Renewal

Callcompleted

Stainmore Haulage logo Stainmore Haulage · 25 Oct 2024 11:45

Renewal call on 25 Oct 2024 for Stainmore Haulage's Starter tier at £20k, same terms as the previous year. Shirley Bowman says the brain saves her about an hour a day. Order form to follow from Tom Ashdown.

What was said

What this says

As at Fri 9 Oct 2026

Renewal call on 25 Oct 2024 for Stainmore Haulage's Starter tier at £20k, same terms as the previous year. Shirley Bowman says the brain saves her about an hour a day. Order form to follow from Tom Ashdown.

What happened: Marcus Bell and Tom Ashdown walked the customer through a like-for-like Starter renewal. Shirley said the brain saves her about an hour a day, and the other two in traffic are now using it.

Customer view: Ronald Hetherington, the Managing Director, asked whether it makes a financial difference. Shirley's time saving was the answer given. Glenys Routledge confirmed the price and will process the order form.

Commercial: Three users sit well inside the 15-user Starter limit, and an admin-side user was floated. Upgrade only comes into play if the traffic team grows.

Watch: The value case rests on one person's estimate and she is the heaviest user.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

Themes

As at Fri 9 Oct 2026
Theme
Starter renewal, same price
Importance
renewal
Sentiment
positive
Voice
decision-maker

Who was there

BG-Demo

Them

Follow-up

Next steps

As at Fri 9 Oct 2026
  • Tom Ashdown to send the order form to Glenys Routledge, copying Ronald Hetherington, by end of week.
  • Marcus Bell to run a six-month check-in with Shirley Bowman.

Risks

As at Fri 9 Oct 2026
  • The value case rests on Shirley's own estimate of time saved, with no wider quantification.
  • Shirley is the heaviest user, so the account leans on one person.

Opportunities

As at Fri 9 Oct 2026
  • An admin-side user may be added within the 15-user Starter limit.
  • A larger traffic team would justify an upgrade conversation.

Transcript

  1. Marcus Bell
    Marcus Bell
    Morning all. How's everyone doing? Did you have a decent week?
  2. Ronald Hetherington
    Ronald Hetherington
    Not bad. Busy on the quarry side of things, but that's good busy.
  3. Shirley Bowman
    Shirley Bowman
    Yes, we're getting through the work.
  4. Marcus Bell
    Marcus Bell
    That's good to hear. Right, so we've got your contract coming up for renewal, that's the end of this month. Tom and I are here to make sure we get it sorted without any drama, yeah?
  5. Tom Ashdown
    Tom Ashdown
    No drama at all. You're on Starter at nineteen and a half, same as last year. Just wanted to run through what you've been getting out of it.
  6. Shirley Bowman
    Shirley Bowman
    We've found it really useful. Saves me a ton of time sorting out who's calling in and who we need to schedule.
  7. Marcus Bell
    Marcus Bell
    Brilliant. I was looking at your usage numbers, you've been asking the brain quite a few questions each month. Is that coming from your whole team, or mostly you?
  8. Shirley Bowman
    Shirley Bowman
    A bit of both. I use it most, but the other two in traffic are getting on with it now as well.
  9. Tom Ashdown
    Tom Ashdown
    That's exactly what we like to see. More people actually using it, not just one person asking all the questions.
  10. Ronald Hetherington
    Ronald Hetherington
    Is it making any kind of financial difference for us?
  11. Marcus Bell
    Marcus Bell
    That's the right question. Shirley, you mentioned it saves time, have you actually quantified how much?
  12. Shirley Bowman
    Shirley Bowman
    Honestly, I reckon it's saving me about an hour a day. Instead of checking three different systems to find out who needs what, I just ask the brain.
  13. Tom Ashdown
    Tom Ashdown
    Hour a day is significant. At your scale, that's worth keeping.
  14. Glenys Routledge
    Glenys Routledge
    So the nineteen and a half is what we're signing up for again?
  15. Marcus Bell
    Marcus Bell
    Yes, that's right. Same Starter tier and same terms as last year.
  16. Glenys Routledge
    Glenys Routledge
    Right, okay.
  17. Ronald Hetherington
    Ronald Hetherington
    Any chance we'd need more users or anything?
  18. Tom Ashdown
    Tom Ashdown
    You're on 15 at the moment. How many people are actually using it?
  19. Shirley Bowman
    Shirley Bowman
    Just the three of us in traffic, mostly. Though Ronald and I talk about getting someone from the admin side logged in.
  20. Marcus Bell
    Marcus Bell
    You've got the headroom for that. 15 is your limit on Starter, so if you add someone new, you're fine. If you suddenly grow the traffic team, we can upgrade you. But for now, you're good.
  21. Ronald Hetherington
    Ronald Hetherington
    Alright. And what's the next step?
  22. Tom Ashdown
    Tom Ashdown
    I'll get an order form over to you by end of week. You sign that, we sort out the payment, and we're done. We'd want to get that signed by 22 November, just to keep everything clean.
  23. Glenys Routledge
    Glenys Routledge
    That's fine. Send it to me?
  24. Tom Ashdown
    Tom Ashdown
    I'll cc you and Ronald. You'll be the one processing it, yeah?
  25. Glenys Routledge
    Glenys Routledge
    Yes, I can get it done.
  26. Marcus Bell
    Marcus Bell
    Great. And Shirley, we'll do a check-in in six months to see how you're getting on. Fair?
  27. Shirley Bowman
    Shirley Bowman
    Sounds good.
  28. Tom Ashdown
    Tom Ashdown
    Brilliant. I'll get that form sorted and send it over. Cheers, everyone.
  29. Ronald Hetherington
    Ronald Hetherington
    Thanks.
  30. Shirley Bowman
    Shirley Bowman
    Cheers.

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