Stainmore Haulage / BG-Demo – Demo
Callcompleted
Stainmore Haulage · 25 Sep 2023 09:45
Demo to Shirley Bowman, Traffic Office Manager, on 25 Sep 2023. She saw hours saved on reconciliation and wanted dashboards for the bosses. Roadway, her dispatcher, is not yet a supported connector. A Starter proposal was promised.
What was said
What this says
As at Fri 9 Oct 2026Demo to Shirley Bowman, Traffic Office Manager, on 25 Sep 2023. She saw hours saved on reconciliation and wanted dashboards for the bosses. Roadway, her dispatcher, is not yet a supported connector. A Starter proposal was promised.
What happened: Tom Ashdown and Tobias Renwick demoed the chat interface to Shirley Bowman. Tobias showed overdue-job and contact queries running over Xero and Outlook data.
Customer view: Shirley said it would save hours a week and that dashboards would be good to show the bosses. She did not say who else would decide, and no buying committee member was on the call.
Commercial: Tom committed to a Starter proposal with fifteen users, four connectors and the four-week implementation. Dashboards were raised but parked for a later call.
Watch: Roadway, the dispatcher, is not supported today. Tom owes Shirley a note on it, and the Starter connector limit of four matters if CSV or API routes are needed.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown to check Roadway export options and send Shirley a note by the following week.
- Tom Ashdown to send the Starter proposal and book a follow-up call.
Risks
As at Fri 9 Oct 2026- Roadway, the customer's dispatcher, is not a supported connector yet.
- Only a user-level contact was on the call, so the budget holder is unknown.
- Extra connectors for Roadway could press on the Starter limit of four.
Opportunities
As at Fri 9 Oct 2026- Starter subscription with the four-week implementation.
- Dashboards for management as a later upgrade conversation toward Growth.
Transcript
Tom AshdownMorning Shirley, how are you? How's the week been?
Shirley BowmanMorning Tom. Busy, end of month always is. Lots of reconciliation to do.- Tom AshdownYeah, which is actually what we're here to help with today. I've got Tobias, our CTO, and he's going to walk you through the brain, the AI layer that sits over all your data. You'll be able to ask it questions instead of manually pulling things from your dispatcher, accounts, calls, everything.
- Shirley BowmanRight. So it's like a search thing, but smarter?
Tobias RenwickMore than that. It understands context. You can ask in plain English...'which drivers said they'd be back Wednesday', and it'll find the exact calls. All your data lives in your own Snowflake account. You own it entirely. We just build the query layer on top.- Shirley BowmanOkay. What data are we talking about?
- Tobias RenwickYour CRM, call recordings, emails, your accounting system, Xero, is it? and anything that connects to Snowflake. We index all of it and make it searchable.
- Tom AshdownThe implementation is about four weeks. We handle the whole thing: getting your systems talking to us, mapping fields, running your first refresh. By the end you've got something live and we hand it over.
- Shirley BowmanAnd then who maintains it? Is it something I'm managing?
- Tobias RenwickYour systems administrator updates connector credentials if passwords change. That's it. The refresh runs every night automatically. If something breaks, we've got support on it.
- Tom AshdownLet me get Tobias to show you the interface now. Tobias?
- Tobias RenwickSharing my screen. This is the chat interface. I'm asking: 'Which customers have been contacted this week?' There we go, twenty-three results. Each linked back to the call, the email, the CRM record. Click through and you see what was said, what was promised.
- Shirley BowmanRight. So I don't have to dig through Outlook?
- Tobias RenwickExactly. No hunting. I'm asking something harder now. 'Show me jobs that are overdue and haven't been paid yet.' Pulling from the job tracker and the payment system. Seventeen matches. Click into one and you see job details, last contact, invoice status, and there's the call transcript.
- Shirley BowmanThat would actually save us hours a week.
- Tobias RenwickThat's the value. Most teams reconcile manually, comparing spreadsheets against systems. Here you just ask and the answer is current.
- Shirley BowmanCan you change the questions? Or are they fixed?
- Tobias RenwickYou write whatever you want. Plain English. We give templates for inspiration, but it's truly queryable.
- Tom AshdownAnd if you wanted dashboards: a real-time view of which jobs are running late, vehicles out, cash collected, we can build those too.
- Shirley BowmanThat would be good to show the bosses.
- Tobias RenwickWe can go into that in detail next time. For now, any questions?
- Shirley BowmanJust the systems we use. You mentioned Xero, but we've also got a dispatcher called Roadway and Outlook. Can you work with all of those?
- Tobias RenwickXero and Outlook, definitely. Roadway, let me check. No, not yet. But if it exports data, we usually find a way in. Could be a CSV refresh or an API. Tom, shall we look at that?
- Tom AshdownLeave that with me. I'll dig into Roadway this week, have a chat with our team, and send you a note by next week.
- Shirley BowmanOkay. So if we go ahead, how quickly could you start?
- Tom AshdownAs soon as you're signed. Which brings me to the next step, I'll put a proposal together for the Starter plan. Fifteen users, four connectors, and the four-week implementation. I'll send it this week and we can do another call next week. Sound good?
- Shirley BowmanYeah, that sounds good.
- Tom AshdownBrilliant. I'll get that out today and we'll get something in the diary. Cheers, Shirley.
- Shirley BowmanThanks, Tom. Thanks, Tobias.
- Tobias RenwickThank you. Best, Tobias.