Bab Al Nakheel Trading / BG-Demo – Discovery
Callcompleted
Bab Al Nakheel Trading · 11 Sep 2026 08:00
Discovery with Bab Al Nakheel Trading. Systems are fragmented and audit and retention rules apply. Sophie Ling positioned Enterprise, and Omar Al Suwaidi asked for a demo in early October.
What was said
What this says
As at Fri 9 Oct 2026Discovery with Bab Al Nakheel Trading. Systems are fragmented and audit and retention rules apply. Sophie Ling positioned Enterprise, and Omar Al Suwaidi asked for a demo in early October.
What happened: Omar and Rania Khoury described Salesforce, an older ERP, a finance system being migrated and spreadsheets. Sophie proposed Enterprise and a twelve-week implementation.
Customer view: Rania said answers take days and the data is not trusted. Omar said the audit logging point is "what we need" and asked for a demo.
Commercial: Sophie quoted one hundred and fifty-five thousand all-in for year one, covering implementation, training and the first-year subscription. Omar asked what year two looks like.
Watch: The evidence does not show a budget or a date for a decision. The demo is booked for early October, so its outcome is not known.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Sophie Ling to send calendar invites for an early October demo with Theo Gallagher.
- Offer the CTO for a session on architecture and the security model.
Risks
As at Fri 9 Oct 2026- Finance is mid-migration to a new accounting system, which could complicate connectors.
- The year-one figure is a spoken quote with no written proposal behind it.
- UAE audit and retention rules may need a security and residency review.
Opportunities
As at Fri 9 Oct 2026- An Enterprise new-business deal with a twelve-week implementation.
- Year-two expansion in users and systems was raised by Sophie.
Transcript
Sophie LingHi Rania, Omar. Good morning. Thanks for taking the time.
Rania KhouryMorning. Good to see you.- Sophie LingSo, I understand you're looking at a way to join your data across the distribution network. What's the biggest pain point right now?
Omar Al SuwaidiData lives everywhere. Salesforce has customer info, our ERP has orders and inventory, finance has a completely separate system. None of it talks to each other properly.- Sophie LingWalk me through your systems for a moment.
- Omar Al SuwaidiRight. So Salesforce for CRM and sales pipeline. An ERP from years back. We're migrating the finance side to a new accounting system. And we still have a lot in spreadsheets, inventory, shipping data.
- Sophie LingOkay. So if your CFO wanted to know which product line is growing fastest with which customer type, what would that take?
- Rania KhouryDays of work, usually. And even then the data's from different dates, different systems, and you don't quite trust it.
- Sophie LingSo speed, accuracy, freshness, all missing.
- Omar Al SuwaidiExactly.
- Sophie LingRight. And what about compliance? Any regulatory requirements around data you need to consider?
- Omar Al SuwaidiWe have audit and retention requirements across the UAE. It needs to be tracked and logged properly.
- Sophie LingWe work with regulated distributors and they tell us the brain does two things. First, they get the answer in minutes instead of days. Second, they can prove they asked the right questions. That second part solves a lot.
- Rania KhouryThat second part is really useful.
- Sophie LingYeah. So we sit on top of all your systems, Salesforce, the ERP, the accounting system, whatever you use, and we create one searchable layer. You ask in English, it finds the answer. Every query logged for audit.
- Omar Al SuwaidiThat's what we need.
- Sophie LingGreat. So Enterprise is the right fit here. Company-wide, full regulatory support, dedicated engineer, quarterly QBRs. The all-in investment for year one is one hundred and fifty-five thousand. That covers implementation, training, and your first year subscription.
- Rania KhouryHow long is implementation?
- Sophie LingTwelve weeks. First month we map your systems and do a security review with our CTO. Month two we build and test the connectors. Month three we train your teams and go live. And I'm there the whole way through.
- Omar Al SuwaidiAnd what happens in year two?
- Sophie LingThen it's subscription only, much lower than the all-in. We'd review how you're using it, see if you want to expand: more users, new systems, that sort of thing.
- Rania KhouryAnd if there's an issue, what's the support like?
- Sophie LingWith Enterprise, you get a named engineer and we respond to critical issues in thirty minutes. Full monitoring.
- Omar Al SuwaidiOkay. I think we should do a demo.
- Sophie LingPerfect. I'll bring Theo, our solutions engineer, to walk you through the platform and answer technical questions. We can also include our CTO if you want to dig into the architecture and security model.
- Rania KhouryThat would be good.
- Sophie LingI'll send calendar invites for early October, depending on your availability.
- Omar Al SuwaidiThat works for us.
- Sophie LingBrilliant. Cheers.