Sjöviken Försäkring / BG-Demo – Discovery
Callcompleted
Sjöviken Försäkring · 19 Aug 2026 12:15
Discovery call with Linnéa Holmberg and Anders Nyqvist. Broker data is scattered and they need audit trails as a regulated insurer. Matteo quoted Growth at £62k for the first year; the second-year price is to follow in writing.
What was said
What this says
As at Fri 9 Oct 2026Discovery call with Linnéa Holmberg and Anders Nyqvist. Broker data is scattered and they need audit trails as a regulated insurer. Matteo quoted Growth at £62k for the first year; the second-year price is to follow in writing.
What happened: Matteo Ricci ran discovery with Linnéa Holmberg, Head of Broker Relations, and Anders Nyqvist, Chief Operating Officer. Anders confirmed the decision point in the new year is still the plan.
Customer view: Linnéa said answering a simple broker question would take days and there is no single view of anything. Anders said audit trails are required on every decision.
Commercial: Matteo quoted Growth at £62k for the first year, implementation included. He declined to give the second-year figure until the demo, promising it in writing.
Watch: Anders's regulatory point sits closer to Enterprise, which is aimed at regulated buyers, than to Growth. The evidence does not show whether the demo has been held or a date fixed.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Matteo Ricci to confirm the demo date and bring Theo, the solutions engineer.
- Matteo Ricci to send the second-year subscription price in writing after the demo.
Risks
As at Fri 9 Oct 2026- The second-year price was not given and is promised in writing after the demo, so it may surprise them.
- Growth was quoted although the audit and regulatory need may call for Enterprise features such as SSO and SCIM.
Opportunities
As at Fri 9 Oct 2026- A regulated buyer with about thirty brokers and scattered CRM, claims and invoice data is a clear fit for the brain.
- Audit trails could justify an Enterprise tier with security review support.
Transcript
Matteo RicciHi Linnéa, Anders. Good to have you both on the call. How's everything with you?
Linnéa HolmbergVery well, thanks. Good to see you.
Anders NyqvistYeah, all good here.- Matteo RicciRight. So just to confirm the timeline, you mentioned mid-January as a decision point. Is that still what you're working to?
- Anders NyqvistThat's the plan, yes.
- Matteo RicciGood. So what I'd like to do today is understand a bit more about your operation. You sell through brokers. How many partners are we talking about?
- Linnéa HolmbergAbout thirty, maybe a few more now. They send us business, we handle the underwriting and claims on our end.
- Matteo RicciAnd how does the data flow work at the moment? Where does the broker information live?
- Linnéa HolmbergMostly in our CRM, but honestly it's scattered. They send spreadsheets, we import some of it, the rest sits in email or in our underwriting system.
- Matteo RicciSo if your finance team wanted to know which broker was strongest this quarter, what would that process look like?
- Linnéa HolmbergIt would take days. You'd have to pull from the CRM, then check the claims system, then match against invoices. We don't have a single view of anything.
- Matteo RicciSo speed is one problem. Anders, you mentioned regulation. What does that look like for you?
- Anders NyqvistWe're a regulated insurance business, so we need audit trails on everything. Every decision has to be logged and traceable.
- Matteo RicciRight. So speed and control, and compliance.
- Anders NyqvistExactly.
- Matteo RicciThat's what we solve. BG-Demo sits on top of your systems, CRM, underwriting, claims, whatever you use, and gives you one searchable layer. You ask a question once, it pulls the answer from everywhere, and everything is logged.
- Linnéa HolmbergAnd the audit piece works?
- Matteo RicciCompletely. Every query is tracked. So for Growth tier: that's several teams, dashboards, quarterly reviews with us, the first year is sixty-two thousand all-in. That includes implementation and the first year's subscription.
- Anders NyqvistAnd the second year?
- Matteo RicciThen it's subscription only, so it's lower. But I'd rather confirm the exact number in writing once we've done the demo and you're closer to a decision.
- Linnéa HolmbergThat's fair.
- Matteo RicciSo the next step would be a demo. We'd show you the platform running on a sample of your data. Early October work for you both?
- Linnéa HolmbergYes, that works for us.
- Matteo RicciBrilliant. I'll bring Theo, our solutions engineer. He'll walk you through the interface, the connector setup, all the detail. I'll send calendar invites.
- Anders NyqvistSounds good.
- Matteo RicciBest regards.