Pentreath Cold Chain / BB-Demo – Renewal

Second booked renewal call with Finance Director Philip Annear. The Growth renewal on 28 Dec 2026 moves to £50k from £48k, and he has said he cannot say what the brain saves. A measured value case decides this renewal.

Context: Philip Annear is the economic buyer and comes alone. His concern since the 18 Aug 2026 check-in is value, not service: invoices are paid within terms and both P1 tickets were answered within the Growth target.

Approach: Lead with numbers, not anecdotes. Reconcile his figure of under ten daily users with 37 monthly active users of 50 licensed and 2068 questions in September 2026. Then state the £50k renewal price and the reason for it plainly.

Watch for: A request to cut seats, and his point that a few people do most of the asking. Wes Jago asks 27% of questions and Dan Hosken is the only admin. The CRM's £129k renewal deal has no proposal behind it, so keep any Enterprise option separate. The 12 Oct 2026 call is booked, so check its notes before this call.

AI · claude-opus-5-5 · 14 Oct 2026