What was said
What this says
As at Fri 9 Oct 2026Lena Vogel and Julia Krause described manual stitching of calls, CRM, emails and shipment data. Sophie Ling quoted Enterprise at £30k implementation and £110k subscription. A demo and a 12 Dec 2025 signing target were agreed.
What happened: Sophie Ling ran discovery with Lena Vogel (Head of Insight) and Julia Krause (Finance Director). Sophie explained the brain, Snowflake residency, 150 users and a twelve week Enterprise timeline.
Customer view: Lena said teams stitch answers together by hand and miss things. Julia added that it is expensive in time. Lena called the data staying in their own account really important.
Commercial: Sophie quoted £30k implementation and £110k annual subscription, £140k in year one. Both agreed the proposed timeline of signing by 12 Dec 2025.
Watch: Julia asked only short cost and data questions and did not comment on price. The call does not show a budget owner or a competitor being considered.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Sophie Ling to send a summary and data request, and book the demo with Hannah Lowe.
Risks
As at Fri 9 Oct 2026- Finance Director Julia Krause gave no view on the £110,000 subscription price.
- The signing target of 12 Dec 2025 depends on a demo and a security review first.
Opportunities
As at Fri 9 Oct 2026- Enterprise implementation and subscription for a contract logistics provider with data across several systems.
Transcript
- Sophie LingMorning, everyone. Thanks for making the time.
- Lena VogelHi Sophie, thanks for calling. We're keen to see what you've got.
- Sophie LingGreat. Before I jump in, maybe you could tell me what brought you to us? What are you hoping to solve?
- Lena VogelYeah, so we're a contract logistics provider. Our teams work across multiple systems: calls with customers, our CRM, emails, shipment data. When someone needs an answer like 'what happened with customer X', we're stitching it together by hand. Takes forever and we miss things.
- Julia KrauseAnd it's expensive in time. We can't respond quickly to customers.
- Sophie LingThat's the problem we solve. We've built the brain: an AI layer on top of your systems. You ask a question in plain English and it pulls answers from calls, CRM, emails, all at once.
- Lena VogelSo I could ask 'show me all complaints from customer X' and it finds that across everything?
- Sophie LingExactly. Or 'which customers complained twice in the last quarter' or 'what was the issue in that call'. One unified answer.
- Julia KrauseThe data stays with us?
- Sophie LingIt lives in your Snowflake account. We build on top of what you own. Nothing moves to our cloud.
- Lena VogelThat's really important. How would people actually use it?
- Sophie LingThree ways. A chat interface where you type questions. Dashboards you build yourselves, no coding. And a search function across all your data.
- Julia KrauseHow many people would need access?
- Sophie LingFor Enterprise, one hundred and fifty users. Sales, operations, finance, anyone asking questions about data.
- Lena VogelWhich systems can you connect?
- Sophie LingSalesforce, your call recorder, Zendesk, accounting systems, HR tools. We connect what matters and validate the data before you go live.
- Julia KrauseTimeline?
- Sophie LingTwelve weeks from kickoff for Enterprise. We set up connectors, validate, run security review, train your teams. By week twelve you've got a working brain.
- Julia KrauseAnd cost?
- Sophie LingImplementation is £30,000 one-off. Annual subscription is £110,000. So year one is £140,000 all in.
- Lena VogelSo £110,000 every year after?
- Sophie LingYes. Annual renewal, so you're never locked in.
- Lena VogelWhat does Enterprise include exactly?
- Sophie LingOne hundred and fifty users, up to twenty connectors. All features: search, chat, dashboards. Plus an executive sponsor from us who owns your success and does quarterly reviews.
- Julia KrauseHow long before we see value?
- Sophie LingDay one when it goes live. But value compounds. Week one, exploration. By week five, teams rely on it instead of manual work. By three months, real time savings and better decisions.
- Lena VogelAnd if it doesn't work?
- Sophie LingAnnual contract. If you don't want to renew, you don't. We focus hard on adoption and making sure you get real value.
- Lena VogelWe'd like to see it working.
- Sophie LingThat's next. A proper demo, one hour, either on your data or something like it. I'll bring Hannah, our solutions engineer. She can show you how you'd use it and answer technical questions.
- Lena VogelWhen?
- Sophie LingHow about in a few weeks? Sometime next month.
- Lena VogelThat works. I'll check with Julia and send you some times tomorrow.
- Julia KrauseYou'll need data from us?
- Sophie LingA sample of CRM records, maybe a call transcript or two. Nothing sensitive. I'll send a data request, you send it back when ready.
- Julia KrauseFine.
- Sophie LingSo: demo, then if you're keen we move to a security review, then a proposal. We're hoping to sign by 12 December 2025 so we can start in the new year. Does that timeline work?
- Lena VogelWorks for us. This is genuinely interesting.
- Sophie LingGreat. I'll send a summary and get the demo in the diary. Everything by tomorrow.
- Lena VogelPerfect. Thanks, Sophie.
- Sophie LingCheers. Speak soon.