Ambrose Kell Associates / BG-Demo – Proposal
Callcompleted
Ambrose Kell Associates · 25 Aug 2023 16:45
Proposal call with Ambrose Kell's Head of Client Services and Finance Director. Price was explained, adoption was the stated worry, and Emma will take it to Mark for sign-off. No signature is recorded on the call.
What was said
What this says
As at Fri 9 Oct 2026Proposal call with Ambrose Kell's Head of Client Services and Finance Director. Price was explained, adoption was the stated worry, and Emma will take it to Mark for sign-off. No signature is recorded on the call.
What happened: Nell Ashcombe walked Emma Illingworth and Priti Priestley through the proposal. Priti tested the all-in cost, the subscription after year one and what happens if they do not renew.
Customer view: Priti called the deal workable and said they were close. Emma liked the demo but worried the team would not actually use it.
Commercial: Nell quoted £26k for setup and the first year, then £20k a year, which matches the v1 Starter list. A sign-off route via Mark and the board was agreed, with an MSA and order form still to send.
Watch: Adoption is the stated risk, so training at setup and a check-in after go-live matter. The evidence does not show who Mark is or whether anything was signed.
Themes
As at Fri 9 Oct 2026Who was there
BG-Demo
Them
Follow-up
Next steps
As at Fri 9 Oct 2026- Nell Ashcombe to send the MSA and order form to Emma Illingworth and Priti Priestley.
- Emma Illingworth to take the proposal to Mark for sign-off.
- Plan training at setup and an adoption check-in a few weeks after go-live.
Risks
As at Fri 9 Oct 2026- Emma is concerned the team will not actually use the brain once it is live.
- Sign-off depends on Mark and an internal process the evidence does not describe.
Opportunities
As at Fri 9 Oct 2026- Priti said the proposal is workable and that the customer is close to signing.
Transcript
Nell AshcombeThanks for the time. You got the proposal?
Emma IllingworthWe did, yeah. I wanted to walk through it with Priti because it's the financial piece she needs to sign off on.- Nell AshcombePerfect. What questions have you got?
Priti PriestleySo the all-in cost, that's implementation plus the first year subscription?- Nell AshcombeRight. Twenty-five thousand five hundred covers the setup, the Snowflake account, connecting your systems, testing, and the first year of subscription. After that it's just the subscription piece, which is lower.
- Priti PriestleyAnd the subscription after year one, what is that?
- Nell AshcombeNineteen thousand five hundred a year. The difference is the implementation's one-time.
- Priti PriestleyRight. And what if we don't renew?
- Nell AshcombeYour data's yours. You own the Snowflake account, so you can disconnect us and keep everything. Most people don't, once people start using the brain, it becomes embedded, but you can.
- Emma IllingworthTimeline, we'd be live by when?
- Nell AshcombeIf we start now and you can sign this off in the next week or two, we'd be live by mid-November. Four weeks from kickoff.
- Priti PriestleyIs there a contract I need to see, or is the proposal it?
- Nell AshcombeThere's a master service agreement: it's standard, covers data, support, what we do and what you do. I can send that over. Once you sign the order form and the MSA, we start.
- Emma IllingworthOkay. So I like what we saw in the demo. My concern is just making sure the team will actually use it.
- Nell AshcombeFair point. We'd do a training session as part of setup. But honestly, once people see that it answers the questions they ask every day, they use it. We can also do a quick check-in a few weeks after go-live to see how adoption's looking.
- Priti PriestleyAlright. I think this is workable. So we'd need to run this by the board or something?
- Nell AshcombeProbably worth it. Emma, are you happy to take it to whoever needs to sign off?
- Emma IllingworthYeah, I'll take it to Mark. I think the demo and the business case are pretty clear.
- Nell AshcombeGood. I'll send the MSA and the order form. If Mark's got questions, just ask me. I'd love to get this signed by mid-September if possible, to hit that mid-November timeline.
- Priti PriestleyI'll check what our internal process is. But I think we're close.
- Nell AshcombeGreat. Cheers, both.