Lindqvarn Retail / BG-Demo – Proposal
Callcompleted
Lindqvarn Retail · 16 Dec 2025 12:15
On 16 Dec 2025 Tom Ashdown walked Lindqvarn Retail through a £1,216 expansion on the existing subscription. Mats Eklund called it small but wants to know what changes next year's cost and agreed nothing on the call.
What was said
What this says
As at Fri 9 Oct 2026On 16 Dec 2025 Tom Ashdown walked Lindqvarn Retail through a £1,216 expansion on the existing subscription. Mats Eklund called it small but wants to know what changes next year's cost and agreed nothing on the call.
What happened: Tom presented an expansion on the existing Enterprise subscription, same terms and order form. The deal total on the proposal is £1,216, against the £99k annual subscription.
Customer view: Karin Sjöberg supports it because stores want to ask their own questions and usage has grown. Mats Eklund asked whether it repeats every year and said he needs to know what changes the cost next year.
Commercial: Tom has pencilled 9 Feb 2026 as the expected close and promised a written proposal with the figure, scope and effect on the term. The evidence does not show whether the amount is one-off or recurring, or whether it closed.
Watch: Mats will review it against the store investment plan after the new year. Two small how-to tickets were closed quickly.
Themes
As at Fri 9 Oct 2026Theme
Small expansion proposal review
Importance
upsell
Sentiment
neutral
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Tom Ashdown sends the written proposal within days with the amount, scope and effect on the term.
- Karin Sjöberg sends Mats Eklund the list of manual reports that stopped.
- Mats Eklund reviews the proposal after the new year, with the close pencilled for 9 Feb 2026.
Risks
As at Fri 9 Oct 2026- Mats Eklund has agreed nothing and needs to know what changes the cost next year.
- Whether the amount repeats each year is not yet set out, which could complicate the renewal conversation.
Opportunities
As at Fri 9 Oct 2026- Karin Sjöberg backs the expansion because stores want to ask their own questions about their customers.
- A small, clearly scoped add-on on the existing order form keeps the account growing between renewals.
Transcript
Tom AshdownHello, Karin. Hello, Mats. Can you hear me? I've got a bit of an echo on my side, so tell me if it's the same for you.
Karin SjöbergHello, Tom. No echo here, you sound fine. How are you? Mats is joining in a moment, I see him in the lobby.- Tom AshdownI'm well, thanks. Getting towards the end of the year, so everyone's dashing about. How's it been your end, with the Christmas rush in the stores?
- Karin SjöbergIt is very busy. Everyone sells candles and blankets, it seems. But the insight team is calm, which is a good sign, I think.
Mats EklundHello. I have the agenda you sent. A proposal for the expansion, and then the timing. Is that right?- Tom AshdownThat's it exactly, Mats. Thanks for joining. So, I'll keep it simple, because it's a small piece. You're on Enterprise, a hundred and fifty users, and what we've talked about is a modest expansion on top of that. I've got the proposal in front of me, and I'll walk you through it and then you tell me what's missing.
- Karin SjöbergYes, please. Perhaps first remind us why we discussed it. I have it in my notes, but I want Mats to hear it from you.
- Tom AshdownSure. When Marcus and I last spoke with you, you were saying the stores were asking for a bit more than the first set-up covered, and you wanted it sorted in a way that didn't mean opening a whole new contract. So this is the expansion on the existing subscription, same terms, same order form, just the extra piece.
- Mats EklundWhat is the amount?
- Tom AshdownThe deal total on the proposal is £1,216. I'd want to confirm that in writing before you rely on it, because I don't like quoting from memory, but that's what's on the page in front of me. It's a small number against the £99,000 you pay each year for the subscription.
- Mats EklundIt is small. Is it a one-off, or does it repeat every year?
- Tom AshdownGood question, and it's the right one to ask. I'll set that out in the written proposal so there's no doubt, how much is one-off and what, if anything, carries into the renewal. I don't want to say it wrong on a call.
- Mats EklundYes. Please put it clearly. I need to know what changes the cost next year.
- Karin SjöbergMay I add, Mats, the reason I support this is that the usage has grown a lot since the summer. We are now at about forty people active on an ordinary day, and the stores want to ask their own questions about their customers. This expansion helps us to do that without a lot of extra work.
- Mats EklundWhat is the return?
- Karin SjöbergFor this piece, I think it is mostly about avoiding the manual reports. Linnea made a list of them, and several of them stopped completely. I can send you the list if that helps.
- Mats EklundSend me the list. And the numbers first, before the meeting, please.
- Karin SjöbergOf course. I will send it tomorrow.
- Tom AshdownBrilliant. And on our side, I'll get you the written proposal in the next few days, with the figure, the scope and what it means for the term. Then Mats has it all in one place.
- Karin SjöbergTom, one question about the tickets. We had two in the last weeks, both small. Will they be affected by this expansion?
- Tom AshdownNo, they shouldn't be. Marcus tells me both were quick how-to type questions and they were closed. I'm not a support person, so I'd ask Marcus to confirm if you want chapter and verse, but nothing there holds this up.
- Karin SjöbergOkay. That is what I thought. We were happy with the speed.
- Mats EklundNow timing. I see you have an expected close in February.
- Tom AshdownYes, I've pencilled 9 Feb 2026. That's not a deadline from us, it's just where the proposal sits at the moment. If you need longer, or you want it sooner, tell me and I'll move it. There's no pressure.
- Mats EklundFebruary is acceptable. I will review it against the store investment plan after the new year. I do not agree anything on this call.
- Tom AshdownUnderstood, and I wouldn't ask you to. No drama. You look at it, we talk again in the new year, and if it's a yes it's a yes.
- Karin SjöbergLet us think about it together, Mats, after you have the document. I can bring what the stores say.
- Mats EklundGood. That is helpful.
- Tom AshdownRight. So, let me play it back. I send the written proposal this week with the amount, the scope and the effect on the term. Karin sends Mats the list of manual reports that stopped. Mats reviews after the new year, and we aim at the February date, give or take. Does that sound right?
- Karin SjöbergYes, that is right.
- Mats EklundYes.
- Tom AshdownLovely. Thanks, both. Have a good Christmas, and I'll be in touch. Cheers.
- Karin SjöbergThank you, Tom. Happy holidays.
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