Brannock Medical Supplies / BG-Demo – Renewal
Callcompleted
Brannock Medical Supplies · 27 Mar 2026 15:30
Andrew Pickering finds the £48k Growth renewal reasonable and the same as before. He is content in principle but will not sign until he sees a revised form with the term stated clearly.
What was said
What this says
As at Fri 9 Oct 2026Andrew Pickering finds the £48k Growth renewal reasonable and the same as before. He is content in principle but will not sign until he sees a revised form with the term stated clearly.
What happened: Andrew Pickering, Helen Varley and Paula Rennie joined Priya Raman and Marcus Bell. Andrew called the £48k Growth figure for forty users reasonable and unchanged.
Customer view: His concerns are terms rather than price: service levels as today, a named person if the account manager changes, and the term stated clearly. Paula asked for the purchase order number on the invoice and when it will be raised.
Commercial: Andrew is content in principle but did not sign. Priya is targeting 16 Apr 2026 and the current term ends 30 Apr 2026.
Watch: Signature is not shown in this call. Andrew said Priya need not chase him, but he expects she will.
Themes
As at Fri 9 Oct 2026Theme
Renewal terms and signature
Importance
renewal
Sentiment
positive
Voice
decision-maker
Who was there
BG-Demo
CRMmade from
Them
CRMmade from
Follow-up
Next steps
As at Fri 9 Oct 2026- Priya Raman to reissue the order form with the twelve month term and dates explicit, and send the covering email naming her and Marcus.
- Paula Rennie to send the purchase order number to Priya so it appears on the invoice.
- Marcus Bell to send Andrew the one-pager.
Risks
As at Fri 9 Oct 2026- The renewal is unsigned and depends on Andrew approving the revised form.
- The current term ends 30 Apr 2026, so slippage past 16 Apr 2026 narrows the margin.
Opportunities
As at Fri 9 Oct 2026- Helen Varley reports three more account managers using the brain, which supports the value case.
Transcript
Priya RamanAfternoon, everyone. Happy Friday. I think we've got everybody, Andrew, Helen, Paula, Marcus. Shall we dive in?
Andrew PickeringGood afternoon. Priya, I trust you are well. I have the order form you sent and I have read it.- Priya RamanBrilliant. So quick recap, where we are: renewal is in negotiation, we're targeting Thursday 16 April 2026 to close, the current term ends on Thursday 30 April 2026 and the new one starts on 1 May 2026. Andrew, I'd love to hear your thoughts on the form.
- Andrew PickeringThank you. In the round, I find it reasonable. The figure is £48,500 a year for Growth, forty users, and that is the same figure we have paid. Is that correct?
- Priya RamanThat's correct, Andrew. Same tier, same users, same annual figure.
- Andrew PickeringThen my remaining concerns are about terms rather than amount. I should like the service levels to be as they are today, and I would like to know that if our account manager changes again, there is a named person responsible.
- Priya RamanYes. The service levels carry over unchanged. And the named person is me for the commercial side, with Marcus as your customer success manager. I'm happy to put both names into the covering email.
- Andrew PickeringThank you. I'd like that in writing.
- Priya RamanIt will be in the email I send after this call.
Helen VarleyCan I add something? Since the review, three more account managers have started using it. That's the value for me. I'd rather say that than leave it all to the numbers.
Marcus BellThat matches what I'm seeing. Active users are up by roughly a fifth on last quarter, questions asked are up, and nothing is stale. One ticket this month, a how-to, closed.- Andrew PickeringGood. I'm glad to hear it. Paula, you had a question about invoicing, I believe.
Paula RennieYes. Two things. We need the invoice to carry our purchase order number. And I need to know when it will be raised, so I can plan the payment run.- Priya RamanSend me the purchase order number and I'll make sure our finance team has it. The invoice is raised at the start of the new term, annual in advance, thirty day terms. So you'd see it around the beginning of May.
- Paula RennieThat works. And there's nothing extra on it? No implementation fee or anything?
- Priya RamanNo, it's a renewal, so the subscription only. £48,500, nothing else on it.
- Paula RennieThank you, that's what I wanted to hear.
- Andrew PickeringOne other matter. I would like the renewal term stated clearly in the document. I do not care to be surprised.
- Priya RamanOf course. It's a twelve month term, annual, and I'll make the dates explicit on the form. I'll reissue it with that tidied so there's no ambiguity.
- Andrew PickeringExcellent. Then I am content in principle, subject to seeing the revised form. I shall not be signing today.
- Priya RamanCompletely understood. If we can get the revised form to you by early next week, could you look at it before the sixteenth?
- Andrew PickeringI shall look at it when it arrives. You need not chase me, but I expect you will.
- Priya RamanI will. Best-case I'd love it signed ahead of Thursday 16 April 2026, to keep momentum, but I'll work to your timetable.
- Helen VarleyAnything else for me? No? Then thanks, everyone. That was a productive one.
- Marcus BellThanks all. I'll send Andrew the one-pager this afternoon. Happy to jump on a call if anyone has questions.
- Andrew PickeringThank you, Marcus. Good afternoon to you all.
- Priya RamanCheers, everyone. Have a good weekend.
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