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Bethan Lister

Duplicate client records

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Brindlecote Insurance Brokers logo Brindlecote Insurance Brokers · Duplicate client records

Ed reported duplicate client records with name variations from a CRM connector config change affecting queries. Bethan identified root cause and offered to guide merge process via call.

Priority low

What happened

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As at Fri 9 Oct 2026

Ed reported duplicate client records with name variations from a CRM connector config change affecting queries. Bethan identified root cause and offered to guide merge process via call.

Problem: a CRM connector configuration change introduced duplicate client records with slight name variations, degrading query accuracy. Handling: Bethan identified the root cause and offered a guided call to walk through record merging. First response took 544 minutes. Watch: this is the second data quality issue from Brindlecote (see tkt_011_0012). The pattern of duplicates and connector issues suggests deeper data hygiene problems or configuration instability. Customer's work is blocked by stale, inaccurate data.

AI · claude-haiku-4-5-20251001 · as at Fri 9 Oct 2026

Details

Updated 9 Oct 26
Prioritylow
Statusclosed
Categorydata_quality
Channelweb
First response (min)544
CSAT5
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Trail

  1. Ed Duckworth
    created · Ed Duckworth 20 Feb 2025 14:29
    We're seeing duplicate client records in the brain. Some clients appear twice with slight variations in their names. This is affecting our queries.
  2. Bethan Lister
    Public reply · Bethan Lister 20 Feb 2025 23:33
    Hi Ed, I've looked at your data. The duplicates came from a recent sync where a CRM connector had a config change. I can help you merge these records. Are you free for a quick call to walk through it?
  3. Bethan Lister
    Status change · Bethan Lister 26 Feb 2025 11:27
  4. Status change · 2 Mar 2025 23:59
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