B-Glass
Alexa Fraser

Alexa Fraser

Person

Muskwa Insurance Group logo Muskwa Insurance Group · Economic buyer

Chief Operating Officer at Muskwa Insurance Group and the CRM economic buyer. She joined the discovery call and asked for the finance director to be involved before Muskwa moves forward. No reply to the May webinar invite is shown.

Who they are

Insight

As at Fri 9 Oct 2026

Chief Operating Officer at Muskwa Insurance Group and the CRM economic buyer. She joined the discovery call and asked for the finance director to be involved before Muskwa moves forward. No reply to the May webinar invite is shown.

Role: Alexa Fraser is the Chief Operating Officer and is recorded in the CRM as economic_buyer. She appears on one call and two email threads, with no tickets or deals.

Influence: on the 2 Apr 2026 thread she said the finance director must be involved before Muskwa moves forward, so finance sign-off is a gate she controls. She and Dylan Tremblay have not yet committed.

Watch: the evidence does not show that the Growth quote was sent or that a finance call was booked. She did not respond to the 10 May 2026 webinar invitation, so her interest in it is not shown.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026

CRM records

OrganisationTitleRoleEmail
Muskwa Insurance GroupChief Operating OfficerEconomic buyeralexa.fraser@muskwa.example

Activity

  • 21 May 2026eventBG-Demo webinar Alice Brewer, Gemma Holt, Moira Sinclair, Ravi Atherton, Toby Underwood, Tasha Merriweather, Linnéa Holmberg, Saira Khalid, Brianna Ocampo, Emma Croft, Fleur Jansen, Helen Varley, Sunita Bains, Christina Möller, Ffion Rees, Luke Oakes, William Coultas, Kevin Kershaw, Mervyn Hales, Laurent Brisset, Bas Vermeulen, Brendan Moran, Jess Mitchell, Alexa Fraser, Joe Mallinson, Gavin Rudd, Bas Kuijpers, Joost van der Linden, Raymond Tsai, Kevin Dussault, Heather Bauman, Sue DitchfieldAlice BrewerGemma HoltMoira Sinclair+29
  • 10 May 2026email threadBG-Demo webinar invitation Alice Brewer, Alexa FraserMuskwa Insurance Group logoAlice BrewerAlexa Fraser
  • 2 Apr 2026email threadFollow-up from our call Jordan Pike, Dylan Tremblay, Alexa FraserMuskwa Insurance Group logoJordan PikeDylan TremblayAlexa Fraser
  • 31 Mar 2026callMuskwa Insurance Group / BG-Demo – Discovery Jordan Pike, Dylan Tremblay, Alexa FraserMuskwa Insurance Group logoJordan PikeDylan TremblayAlexa Fraser
  • 27 May 2025eventRevenue leaders roundtable Sofia Marchetti, Jenna Price, Helen Marsden, Ravi Atherton, Sofie Claes, Johan Ekström, Neil Entwistle, Noel Cronin, Ashley Chen, Melvin Goh, Gina Ferraro, Howard Feinberg, Nikhil Rao, Josh Pearce, Huw Bevan, Clive Wardle, Harry Kitching, Beth Venn, Mohammed Hanif, Andre Baptiste, Brent Overholt, Geneviève Lalonde, Alyssa Jenkins, Emma Quinn, Priti Haworth, Alexa Fraser, Henrik Lorenz, Carl Whittle, Aoife Mulcahy, Declan Moran, Siobhán Nolan, Ronan Healy, Kayleigh Roberts, Liam Corner, Megan StathamSofia MarchettiJenna PriceHelen Marsden+32

BG-Demo is a fictional company; every organisation and person here is invented. B-Glass is the tool. Data as of Fri 9 Oct 2026. Help & Support

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B-Glass is one place to read everything the company knows about its customers: the CRM, calls, emails, support tickets, product usage, invoices, documents, news and HR. Every page is built from those systems and the data is current to Fri 9 Oct 2026.

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What the data covers

DataRecords
Organisations225
People at customers862
BG-Demo staff records (in post and leavers)58
Calls1,995
Email threads3,013
Support tickets1,159
Documents1,218
Deals315
Invoices285
Events49
News items119

Data as of Fri 9 Oct 2026. Text marked AI was written by the AI from the records listed in its made-from link; an AI output that cannot cite its evidence is refused and the previous text kept. Where two systems disagree (for example a contract and the CRM), the key facts show both values and mark the difference.

BG-Demo is a fictional company: every organisation, person and figure here is invented for this demonstration. B-Glass is the tool that reads its data.

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