Michelle Bancroft
Person
Ashby Moor Housing · champion
Michelle Bancroft leads the tenant-insight team at Ashby Moor Housing and is the CRM champion on a new Starter deal. She said on 28 Sep 2026 she is ready to move forward. The order form is unsigned and her signing role is not shown.
Who they are
Insight
Current to 14 Oct 26Michelle Bancroft leads the tenant-insight team at Ashby Moor Housing and is the CRM champion on a new Starter deal. She said on 28 Sep 2026 she is ready to move forward. The order form is unsigned and her signing role is not shown.
Role: Head of Tenant Insight at Ashby Moor Housing, CRM role champion, based in Derby. She leads a team of eight and has been the customer voice on both calls and the order form thread.
Influence: She says the team has budget and drives the buying conversation, but the evidence does not show who signs for Ashby Moor Housing.
Watch: The Starter order form at £28k is an open item and she has not answered Lewis Kerr on her budget cycle. She asked about reports, which Starter lacks, and about the legacy housing connector commitment, which is not yet in writing.
CRM records
| Organisation | Title | Role | |
|---|---|---|---|
| Ashby Moor Housing | Head of Tenant Insight | champion | michelle.bancroft@ashbymoor.example |
Activity
- 21 Oct 2026callAshby Moor Housing / BG-Demo – Proposal
- 29 Sep 2026email_threadStarter proposal: moving forward
- 28 Sep 2026callAshby Moor Housing / BG-Demo – Demo
- 20 Aug 2026callAshby Moor Housing / BG-Demo – Discovery
- 16 Jul 2026dealAshby Moor Housing – New