Lindsey Ward

Lindsey Ward is the credit controller at Thackwray Logistics and the finance contact for invoicing. She sets billing terms and PO references, and confirmed invoices match £44k with nothing overdue. She has not replied to BG-Demo's webinar invitations.

Role: Credit controller, CRM role finance, based in Doncaster. She asked for named invoice contacts, a purchase order reference and no surprise invoices on the 5 Mar 2025 call. She is the recipient of BG-Demo invoices.

Influence: She shapes how the deal is invoiced, not whether it is bought. Steven Holroyd, the Finance Director, holds the renewal decision and wants her answer on invoicing before he signs.

Watch: The record shows no replies from her to the three webinar invitations, and the invoice threads show no customer response. Purchase order numbers were still unconfirmed on the invoices sent to her. The evidence does not show her view of the product's value.

AI · claude-sonnet-5-5 · as at Fri 9 Oct 2026