Netherby Forge

Prospect£0

AI facts

Current to 14 Oct 26

Netherby Forge is a manufacturing prospect in Dudley with no tier, no order form and £0 ARR in the CRM. It has no invoices, no deals and no tickets on record. No usage is recorded, as the organisation has not bought the brain. The only interaction is a webinar invitation sent to Pam Willetts on 6 Jan 2025 for a session on Thu 16 Jan 2025, with no reply recorded. The CRM lists Royston Hackett as champion.

Read from 1 email threads · 2 people, newest 6 Jan 25

AImade from

Profile

Updated 9 Oct 26

IndustryManufacturing
Websitenetherbyforge.example
CountryUnited Kingdom
HQ cityDudley
Size260 employees
CRM ownerLewis Kerr
TypeProspect
StateProspect

CRMmade from

AI opinion

Current to 14 Oct 26

Prospect, because nothing has been bought and the relationship is cold. The one outreach, in January 2025, drew no recorded reply, and the CRM champion label has no activity behind it. A discovery call with Royston Hackett or Pam Willetts would test real interest.

Signals Netherby Forge Webinar invitation Royston Hackett

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

Key facts

Updated 9 Oct 26

Last contact6 Jan 2025

Computedmade from

Next step

Current to 14 Oct 26

What: Lewis Kerr contacts Royston Hackett to confirm he is still engaged and asks him to set up a discovery call with Pam Willetts. discovery
Who: Lewis Kerr
When: This week by 9 Oct 2026
Why: Lewis Kerr should contact Royston Hackett to confirm he is still engaged and use him to secure a discovery call with Pam Willetts. Netherby Forge has had no recorded interaction since 6 Jan 2025 and the CRM champion label is untested.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

The story

Current to 14 Oct 26

Prospect

Prospect: Netherby Forge has bought nothing, with £0 ARR and no deals or invoices. The only contact was an unanswered webinar invitation on 6 Jan 2025. Lewis Kerr should test Royston Hackett's interest and seek a discovery call with Pam Willetts by 9 Oct 2026.

Prospect status stands for Netherby Forge, a Dudley manufacturer that has bought nothing. The CRM shows £0 ARR, no tier, no order form, no deals and no invoices, so there are no contract or renewal dates.

No usage or tickets are recorded because the brain has not been bought. The CRM names Royston Hackett, Operations Director, as champion and Pam Willetts, Managing Director, as exec, but no call, thread or deal supports the champion label.

The records show no news, disputes or tickets. The only interaction was Sofia Marchetti's webinar invitation to Pam on 6 Jan 2025, which drew no recorded reply, so the main risk is that interest is unconfirmed and cold.

Lewis Kerr, the active CRM owner, should contact Royston to confirm he is still engaged and ask him to set up a discovery call with Pam, by 9 Oct 2026.

AI · claude-opus-5-5 · 14 Oct 2026

AImade from

ARR journey

Not yet analysedNo ARR history: no order forms or invoices for this organisation.

Accountingmade from

Platform usage

Not yet analysedNo platform usage: this organisation has no tenant in product analytics.

Usagemade from

Documents

Not yet analysedNo documents in the document store for this subject.

Documentsmade from

Open deals

Not yet analysedNo open deals.

CRMmade from

Open tickets

Not yet analysedNo open tickets.

Helpdeskmade from

Activity

16 Jan 2025eventBB-Demo webinar Sofia Marchetti, Imogen Hartley, Margaret Cleland, Sarah Hollis, Phoebe Lacey, Kylie Bannister, Hugh Firth, Mandy Gasson, Ruben Dekker, Andrew Pickering, Sunita Bains, Paula Rennie, Craig Holt, Victor Nunes, Stacey Corless, Charlotte Haigh, Pam Willetts, Jess Kennedy, Dennis Wolter, Fiona Drummond, Ailsa Dunlop, Liam Corner+19
6 Jan 2025email_threadWebinar invitation Sofia Marchetti, Pam Willetts

CRMmade from

Contacts

CRMmade from

Evidence trail

Updated 9 Oct 26

hide membership not yet analysed

Key

Source rows
Raw things
People
Organisation
Organisation AI
Pages
AI-written record (ring)
not yet analysed
belongs to the organisation (one line per group)
Size: how many records a group holds

Netherby Forge's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 1 AI summary of 1 raw thing (calls, tickets, emails, news), 2 people (2 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 2 pages. 1 AI record in this trail is not yet analysed.

The trail as a list (block, record, entity, raw row)

Activity page block
- BB-Demo webinar entity
  - event_platform/events.csv evt_0836_webinar raw row
  - event_platform/registrations.csv evt_0836_webinar:per_0501 raw row
  - event_platform/registrations.csv evt_0836_webinar:per_12002 raw row
  - event_platform/registrations.csv evt_0836_webinar:per_1201 raw row
  - event_platform/registrations.csv evt_0836_webinar:per_13101 raw row
  - event_platform/registrations.csv evt_0836_webinar:per_15001 raw row
  - +16 more
- Webinar invitation entity
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - mailbox/messages.csv thr_219_0001:1 raw row
  - mailbox/threads.csv thr_219_0001 raw row
AI opinion page block
- Netherby Forge: cold prospect AI record
  - Netherby Forge webinar invitation AI record
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Webinar invitation entity
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - mailbox/messages.csv thr_219_0001:1 raw row
      - mailbox/threads.csv thr_219_0001 raw row
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - Royston Hackett, Operations Director AI record
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Royston Hackett entity
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - crm/contacts.csv per_21901:org_219 raw row
  - Pam Willetts, Managing Director AI record
    - Netherby Forge webinar invitation AI record
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - Webinar invitation entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        mailbox/messages.csv thr_219_0001:1 raw row
        mailbox/threads.csv thr_219_0001 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Pam Willetts entity
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - crm/contacts.csv per_21902:org_219 raw row
  - Signals: Netherby Forge signals (no model)
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
ARR journey (not yet analysed) page block
- facts.arr_monthly:org_219 facts table
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
AI facts page block
- Netherby Forge: cold prospect AI record
  - Netherby Forge webinar invitation AI record
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Webinar invitation entity
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - mailbox/messages.csv thr_219_0001:1 raw row
      - mailbox/threads.csv thr_219_0001 raw row
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - Royston Hackett, Operations Director AI record
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Royston Hackett entity
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - crm/contacts.csv per_21901:org_219 raw row
  - Pam Willetts, Managing Director AI record
    - Netherby Forge webinar invitation AI record
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - Webinar invitation entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        mailbox/messages.csv thr_219_0001:1 raw row
        mailbox/threads.csv thr_219_0001 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Pam Willetts entity
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - crm/contacts.csv per_21902:org_219 raw row
  - Signals: Netherby Forge signals (no model)
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
Contacts page block
- Royston Hackett entity
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - crm/contacts.csv per_21901:org_219 raw row
- Pam Willetts entity
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - crm/contacts.csv per_21902:org_219 raw row
Open deals (not yet analysed) page block
- Netherby Forge entity
  - crm/companies.csv org_219 raw row
Documents (not yet analysed) page block
- document_store/files.csv * raw row
hero page block
- Netherby Forge: cold prospect AI record
  - Netherby Forge webinar invitation AI record
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Webinar invitation entity
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - mailbox/messages.csv thr_219_0001:1 raw row
      - mailbox/threads.csv thr_219_0001 raw row
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - Royston Hackett, Operations Director AI record
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Royston Hackett entity
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - crm/contacts.csv per_21901:org_219 raw row
  - Pam Willetts, Managing Director AI record
    - Netherby Forge webinar invitation AI record
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - Webinar invitation entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        mailbox/messages.csv thr_219_0001:1 raw row
        mailbox/threads.csv thr_219_0001 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Pam Willetts entity
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - crm/contacts.csv per_21902:org_219 raw row
  - Signals: Netherby Forge signals (no model)
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
- facts.reconciliation_t0:org_219 facts table
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
- Netherby Forge entity
  - crm/companies.csv org_219 raw row
- Signals: Netherby Forge signals (no model)
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
Key facts page block
- facts.reconciliation_t0:org_219 facts table
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
- Netherby Forge entity
  - crm/companies.csv org_219 raw row
- Signals: Netherby Forge signals (no model)
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
- Webinar invitation entity
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - mailbox/messages.csv thr_219_0001:1 raw row
  - mailbox/threads.csv thr_219_0001 raw row
Evidence trail page block
- Netherby Forge entity
  - crm/companies.csv org_219 raw row
The story page block
- Customer: Netherby Forge AI record
  - Netherby Forge: cold prospect AI record
    - Netherby Forge webinar invitation AI record
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - Webinar invitation entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        mailbox/messages.csv thr_219_0001:1 raw row
        mailbox/threads.csv thr_219_0001 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Royston Hackett, Operations Director AI record
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - Royston Hackett entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        crm/contacts.csv per_21901:org_219 raw row
    - Pam Willetts, Managing Director AI record
      - Netherby Forge webinar invitation AI record
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        Webinar invitation entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        mailbox/messages.csv thr_219_0001:1 raw row
        mailbox/threads.csv thr_219_0001 raw row
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - Pam Willetts entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        crm/contacts.csv per_21902:org_219 raw row
    - Signals: Netherby Forge signals (no model)
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
  - Test Royston's interest, then book discovery AI record
    - Netherby Forge: cold prospect AI record
      - Netherby Forge webinar invitation AI record
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        Webinar invitation entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        mailbox/messages.csv thr_219_0001:1 raw row
        mailbox/threads.csv thr_219_0001 raw row
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - Royston Hackett, Operations Director AI record
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        Royston Hackett entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        crm/contacts.csv per_21901:org_219 raw row
      - Pam Willetts, Managing Director AI record
        Netherby Forge webinar invitation AI record
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        Webinar invitation entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        mailbox/messages.csv thr_219_0001:1 raw row
        mailbox/threads.csv thr_219_0001 raw row
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        Pam Willetts entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        crm/contacts.csv per_21902:org_219 raw row
      - Signals: Netherby Forge signals (no model)
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        Netherby Forge entity
        crm/companies.csv org_219 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Signals: Netherby Forge signals (no model)
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
  - Netherby Forge webinar invitation AI record
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Webinar invitation entity
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - mailbox/messages.csv thr_219_0001:1 raw row
      - mailbox/threads.csv thr_219_0001 raw row
  - Netherby Forge entity
    - crm/companies.csv org_219 raw row
  - Signals: Netherby Forge signals (no model)
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
Next step page block
- Test Royston's interest, then book discovery AI record
  - Netherby Forge: cold prospect AI record
    - Netherby Forge webinar invitation AI record
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - Webinar invitation entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        mailbox/messages.csv thr_219_0001:1 raw row
        mailbox/threads.csv thr_219_0001 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Netherby Forge entity
      - crm/companies.csv org_219 raw row
    - Royston Hackett, Operations Director AI record
      - Netherby Forge entity
        crm/companies.csv org_219 raw row
      - Royston Hackett entity
        Netherby Forge entity
        crm/companies.csv org_219 raw row
        crm/contacts.csv per_21901:org_219 raw row
Open tickets (not yet analysed) page block
Profile page block
Sources page block
Platform usage (not yet analysed) page block

Computedmade from

Sources AI · CRM · Events · Email

made from

BB-Demo is a fictional company; every organisation and person here is invented. B-Brain is the tool. Built by site/build_site.py from the site tree, data as of Fri 9 Oct 2026. Help & Support

Data	Records
Organisations	225
People at customers	862
BB-Demo staff	58
Calls	1,995
Email threads	3,013
Support tickets	1,159
Documents	1,218
Deals	315
Invoices	285
Events	49
News items	119

Netherby Forge

AI facts

Profile

AI opinion

Key facts

Next step

The story

ARR journey

Platform usage

Documents

Open deals

Open tickets

Activity

Contacts

Evidence trail

Help & Support

Help & Support

How to use the site

How to ask

What the data covers

Who to contact

Ask B