AI facts
As at Fri 9 Oct 2026Tewin Software, a B2B software company in St Albans, holds no contract with BG-Demo and has never been invoiced. The Starter new deal, worth £26k with an ACV of £20k, closed lost on 17 Jul 2023 with the reason no decision. No usage is recorded. No renewal, open deal or booked call is on record. The last interaction was the 12 Jun 2023 demo, after which Divya Raval needed the CFO, Giles, to agree.
Profile
Updated 9 Oct 26- IndustryB2B softwareSource: CRM company record
- Websitetewin.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ citySt AlbansSource: CRM company record
- Size110 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 14 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the only deal closed lost on 17 Jul 2023 for no decision and there is no recorded contact since 12 Jun 2023. The evidence does not show the CFO, Giles, was ever met. A fresh approach could revisit internal churn analysis, a clear Starter fit.
Key facts
Updated 9 Oct 26- Last contact12 Jun 2023Call: Tewin Software / BG-Demo – Demo · 1215 days before 9 Oct 2026
Next step
As at Fri 9 Oct 2026- What
- Tom Ashdown confirms Divya Raval is still at Tewin Software, then Nell Ashcombe reopens with her on churn and customer health analysis, with the CFO, Giles, in the plan from the start. Re engage
- Who
Tom Ashdown
- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown, with Nell Ashcombe, should reopen Tewin Software through Divya Raval on churn and customer health analysis, first confirming she is still there, then planning how to bring the CFO, Giles, in early. Stalling without him lost the 2023 Starter deal.
The story
As at Fri 9 Oct 2026Lost: Tewin Software never became a customer. Its only Starter deal, £26k for the first year, closed lost on 17 Jul 2023 for no decision. There has been no contact since the 12 Jun 2023 demo. Tom Ashdown is to confirm Divya Raval is still there before a win-back.
Lost: Tewin Software never became a customer and holds no contract, no invoices and £0 ARR. Its only deal, Starter at £26k for implementation and the first year, closed lost in the CRM on 17 Jul 2023 for no decision.
There is no usage, ticket or billing history. Nell Ashcombe ran the 11 May 2023 discovery call and the 12 Jun 2023 demo with Divya Raval, Head of Customer Success, sizing about twelve users within Starter.
Nothing is recorded since the 12 Jun 2023 demo. The main risk is that Divya needed the CFO, Giles, to agree, and the records do not show he was ever met or why the deal stalled.
Tom Ashdown, the CRM owner, is to confirm Divya is still at Tewin Software by 9 Oct 2026. Nell then reopens on churn and customer health analysis, with Giles in the plan from the start.
ARR journey
Platform usage
Documents
Activity
- 21 Nov 2024eventBG-Demo webinar
+22
- 18 Apr 2024eventBG-Demo webinar
+10
- 12 Jun 2023callTewin Software / BG-Demo – Demo
- 11 May 2023callTewin Software / BG-Demo – Discovery
- 4 Apr 2023dealTewin Software – New
Contacts
Evidence trail
Updated 9 Oct 26Tewin Software's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 2 AI summaries of 3 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- BG-Demo webinar entity
- event_platform/events.csv evt_0563_webinar raw row
- event_platform/registrations.csv evt_0563_webinar:per_0404 raw row
- event_platform/registrations.csv evt_0563_webinar:per_10401 raw row
- event_platform/registrations.csv evt_0563_webinar:per_12002 raw row
- event_platform/registrations.csv evt_0563_webinar:per_15605 raw row
- event_platform/registrations.csv evt_0563_webinar:per_15705 raw row
- +7 more
- BG-Demo webinar entity
- event_platform/events.csv evt_0780_webinar raw row
- event_platform/registrations.csv evt_0780_webinar:per_0102 raw row
- event_platform/registrations.csv evt_0780_webinar:per_0703 raw row
- event_platform/registrations.csv evt_0780_webinar:per_1201 raw row
- event_platform/registrations.csv evt_0780_webinar:per_1205 raw row
- event_platform/registrations.csv evt_0780_webinar:per_15002 raw row
- +19 more
- Tewin Software / BG-Demo – Discovery entity
- AI opinion page block
- Tewin Software lost AI record
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Starter demo on Tewin's own data AI record
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Divya Raval, Head of Customer Success AI record
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Starter demo on Tewin's own data AI record
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Divya Raval entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19601:org_196 raw row
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- +3 more
- Tewin Software – New entity
- Tewin Software lost AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_196 facts table
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Tewin Software – New entity
- facts.arr_monthly:org_196 facts table
- AI facts page block
- Tewin Software lost AI record
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Starter demo on Tewin's own data AI record
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Divya Raval, Head of Customer Success AI record
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Starter demo on Tewin's own data AI record
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Divya Raval entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19601:org_196 raw row
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- +3 more
- Tewin Software – New entity
- Tewin Software lost AI record
- Contacts page block
- Divya Raval entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19601:org_196 raw row
- Tewin Software entity
- Max Harrington entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19602:org_196 raw row
- Tewin Software entity
- Lily Chambers entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19603:org_196 raw row
- Tewin Software entity
- Divya Raval entity
- Open deals (computed from the records; nothing to show yet) page block
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software entity
- Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
- hero page block
- Tewin Software lost AI record
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Starter demo on Tewin's own data AI record
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Divya Raval, Head of Customer Success AI record
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Starter demo on Tewin's own data AI record
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Divya Raval entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19601:org_196 raw row
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- +3 more
- Tewin Software – New entity
- facts.reconciliation_t0:org_196 facts table
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Signals: Tewin Software signals (no model)
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software entity
- Tewin Software lost AI record
- Key facts page block
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- facts.reconciliation_t0:org_196 facts table
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Signals: Tewin Software signals (no model)
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software entity
- Tewin Software / BG-Demo – Demo entity
- Evidence trail page block
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software entity
- The story page block
- Customer: Tewin Software AI record
- Tewin Software lost AI record
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Starter demo on Tewin's own data AI record
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Divya Raval, Head of Customer Success AI record
- Discovery: embedded analytics and churn AI record
- Tewin Software / BG-Demo – Discovery entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_001 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Discovery entity
- Starter demo on Tewin's own data AI record
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- call_recorder/calls.csv call_196_002 raw row
- Tewin Software entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Tewin Software / BG-Demo – Demo entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- Divya Raval entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/contacts.csv per_19601:org_196 raw row
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- +3 more
- Tewin Software – New entity
- Win-back approach to Divya Raval AI record
- Tewin Software lost AI record
- Tewin Software – New entity
- Tewin Software entity
- crm/companies.csv org_196 raw row
- crm/deal_line_items.csv deal_196_01:1 raw row
- crm/deal_line_items.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:1 raw row
- crm/deal_stage_history.csv deal_196_01:2 raw row
- crm/deal_stage_history.csv deal_196_01:3 raw row
- +2 more
- Tewin Software entity
- Discovery: embedded analytics and churn AI record
- +3 more
- Tewin Software – New entity
- Tewin Software lost AI record
- Tewin Software lost AI record
- Customer: Tewin Software AI record
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block