AI facts
Current to 13 Oct 26Orrell Heys Housing, a Wigan housing association, is a prospect with no order form, no invoices and £0 CRM ARR. Open deal deal_106_01 is for Starter at £28k, stage demo, with expected close on 29 Dec 2026. There is no platform usage or ticket history, as it is not yet a customer. A proposal call is booked for 15 Oct 2026 at 14:00 with Harvey Doyle and Karen Unsworth. On the 14 Sep 2026 demo, Karen asked about year two and was told it renews at list price.
Profile
Updated 9 Oct 26- IndustryHousing associationSource: CRM company record
- Websiteorrellheys.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityWiganSource: CRM company record
- Size760 employeesSource: CRM company record
- CRM ownerHarvey DoyleSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage opportunity · The sources disagree
- StateProspectSource: AI assessment · Written 13 Oct 2026
AI opinion
Current to 13 Oct 26Prospect, because Karen Unsworth is engaged and a proposal call is booked, but she does not decide alone. The managing director's value question, the IT access check and a Snowflake account are still open. Opportunity: a proposal built on her stated measures of complaint response time and repair costs.
Key facts
Updated 9 Oct 26- Open dealDemo · £28,000Source: CRM deal Orrell Heys Housing – New · new deal · Expected close 29 Dec 2026 · Owner Sophie Ling
- Last contact14 Sep 2026Call: Orrell Heys Housing / BG-Demo – Demo · 25 days before 9 Oct 2026
Next step
Current to 14 Oct 26- What
- Harvey Doyle asks Karen Unsworth to confirm the Snowflake account and bring Dale Prescott into the IT access check before the proposal call. proposal
- Who
Harvey Doyle
- When
- This week by 9 Oct 2026
- Why
- Harvey Doyle should get Karen Unsworth to confirm the Snowflake account and bring Dale Prescott into the IT access check before the 15 Oct 2026 proposal call. Both gaps are still open, and the Starter deal cannot progress without them.
The story
Current to 14 Oct 26Prospect: Orrell Heys Housing has an open Starter deal at £28k in the CRM's demo stage. Karen Unsworth is engaged, but the Snowflake account, IT access and managing director buy-in are still open before the proposal call booked for 15 Oct 2026.
Prospect Orrell Heys Housing, a Wigan housing association, has an open Starter deal at £28k in the CRM's demo stage, expected to close 29 Dec 2026. There is no order form or invoice, and CRM ARR is £0.
There is no platform usage or ticket history to judge, as it is not yet a customer. Karen Unsworth, Head of Customer Insight, is the only engaged contact, across the 10 Aug 2026 discovery and the 14 Sep 2026 demo.
Michael Fazakerley, the CRM economic buyer, and Dale Prescott, ICT Manager, show no engagement. The Snowflake account, the IT access check and the managing director's value question are all still open.
Harvey Doyle should get Karen to confirm the Snowflake account and bring Dale into the IT access check by 9 Oct 2026. The proposal call is booked for 15 Oct 2026 at 14:00.
ARR journey
Platform usage
Documents
Open deals
| Deal | Stage | Amount | Close |
|---|---|---|---|
| Orrell Heys Housing – New | demo | £28,000 | 29 Dec 2026 |
Open tickets
Activity
- 15 Oct 2026callOrrell Heys Housing / BG-Demo – Proposal
- 14 Sep 2026callOrrell Heys Housing / BG-Demo – Demo
- 4 Sep 2026email_threadProduct demo
- 10 Aug 2026callOrrell Heys Housing / BG-Demo – Discovery
- 5 Aug 2026email_threadDiscovery call, BG-Demo
- 6 Jul 2026dealOrrell Heys Housing – New
- 17 Jul 2025eventBG-Demo webinar
+20
- 10 Jul 2025email_threadWebinar: customer insights from your data
Contacts
Evidence trail
Updated 9 Oct 26Orrell Heys Housing's pages are written from 4 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 6 AI summaries of 7 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 3 staff (0 with an AI write-up), shown on 4 pages. 2 AI records in this trail are not yet analysed.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Orrell Heys Housing / BG-Demo – Discovery entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- call_recorder/calls.csv call_106_001 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing / BG-Demo – Demo entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- call_recorder/calls.csv call_106_002 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing / BG-Demo – Proposal entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- call_recorder/calls.csv call_106_003 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:3 raw row
- +1 more
- Orrell Heys Housing entity
- BG-Demo webinar entity
- event_platform/events.csv evt_1018_webinar raw row
- event_platform/registrations.csv evt_1018_webinar:per_0206 raw row
- event_platform/registrations.csv evt_1018_webinar:per_10603 raw row
- event_platform/registrations.csv evt_1018_webinar:per_1101 raw row
- event_platform/registrations.csv evt_1018_webinar:per_1102 raw row
- event_platform/registrations.csv evt_1018_webinar:per_15407 raw row
- +17 more
- Webinar: customer insights from your data entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- mailbox/messages.csv thr_106_0001:1 raw row
- mailbox/threads.csv thr_106_0001 raw row
- Orrell Heys Housing entity
- +2 more
- Orrell Heys Housing / BG-Demo – Discovery entity
- AI opinion page block
- Orrell Heys Housing: Starter prospect AI record
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:3 raw row
- +1 more
- Orrell Heys Housing entity
- Starter discovery: data reconciliation AI record
- Orrell Heys Housing / BG-Demo – Discovery entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- call_recorder/calls.csv call_106_001 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing / BG-Demo – Discovery entity
- Starter demo, IT access check pending AI record
- Orrell Heys Housing / BG-Demo – Demo entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- call_recorder/calls.csv call_106_002 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing / BG-Demo – Demo entity
- Webinar invitation to Orrell Heys Housing AI record
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Webinar: customer insights from your data entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- mailbox/messages.csv thr_106_0001:1 raw row
- mailbox/threads.csv thr_106_0001 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- Orrell Heys discovery call scheduling AI record
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Discovery call, BG-Demo entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- mailbox/messages.csv thr_106_0002:1 raw row
- mailbox/messages.csv thr_106_0002:2 raw row
- mailbox/threads.csv thr_106_0002 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- Orrell Heys demo scheduling AI record
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Product demo entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- mailbox/messages.csv thr_106_0003:1 raw row
- mailbox/messages.csv thr_106_0003:2 raw row
- mailbox/threads.csv thr_106_0003 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- +6 more
- Orrell Heys Housing – New entity
- Orrell Heys Housing: Starter prospect AI record
- ARR journey (not yet analysed) page block
- facts.arr_monthly:org_106 facts table
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:3 raw row
- +1 more
- Orrell Heys Housing entity
- Orrell Heys Housing – New entity
- facts.arr_monthly:org_106 facts table
- AI facts page block
- Orrell Heys Housing: Starter prospect AI record
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:3 raw row
- +1 more
- Orrell Heys Housing entity
- Starter discovery: data reconciliation AI record
- Orrell Heys Housing / BG-Demo – Discovery entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- call_recorder/calls.csv call_106_001 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing / BG-Demo – Discovery entity
- Starter demo, IT access check pending AI record
- Orrell Heys Housing / BG-Demo – Demo entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- call_recorder/calls.csv call_106_002 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing / BG-Demo – Demo entity
- Webinar invitation to Orrell Heys Housing AI record
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Webinar: customer insights from your data entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- mailbox/messages.csv thr_106_0001:1 raw row
- mailbox/threads.csv thr_106_0001 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- Orrell Heys discovery call scheduling AI record
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Discovery call, BG-Demo entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- mailbox/messages.csv thr_106_0002:1 raw row
- mailbox/messages.csv thr_106_0002:2 raw row
- mailbox/threads.csv thr_106_0002 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- Orrell Heys demo scheduling AI record
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Product demo entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- mailbox/messages.csv thr_106_0003:1 raw row
- mailbox/messages.csv thr_106_0003:2 raw row
- mailbox/threads.csv thr_106_0003 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- +6 more
- Orrell Heys Housing – New entity
- Orrell Heys Housing: Starter prospect AI record
- Contacts page block
- Karen Unsworth entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/contacts.csv per_10601:org_106 raw row
- Orrell Heys Housing entity
- Michael Fazakerley entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/contacts.csv per_10602:org_106 raw row
- Orrell Heys Housing entity
- Dale Prescott entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/contacts.csv per_10603:org_106 raw row
- Orrell Heys Housing entity
- Karen Unsworth entity
- Open deals page block
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:3 raw row
- +1 more
- Orrell Heys Housing entity
- Orrell Heys Housing – New entity
- Documents (not yet analysed) page block
- document_store/files.csv * raw row
- hero page block
- Orrell Heys Housing: Starter prospect AI record
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:3 raw row
- +1 more
- Orrell Heys Housing entity
- Starter discovery: data reconciliation AI record
- Orrell Heys Housing / BG-Demo – Discovery entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- call_recorder/calls.csv call_106_001 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing / BG-Demo – Discovery entity
- Starter demo, IT access check pending AI record
- Orrell Heys Housing / BG-Demo – Demo entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- call_recorder/calls.csv call_106_002 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing / BG-Demo – Demo entity
- Webinar invitation to Orrell Heys Housing AI record
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Webinar: customer insights from your data entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- mailbox/messages.csv thr_106_0001:1 raw row
- mailbox/threads.csv thr_106_0001 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- Orrell Heys discovery call scheduling AI record
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Discovery call, BG-Demo entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- mailbox/messages.csv thr_106_0002:1 raw row
- mailbox/messages.csv thr_106_0002:2 raw row
- mailbox/threads.csv thr_106_0002 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- Orrell Heys demo scheduling AI record
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Product demo entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- mailbox/messages.csv thr_106_0003:1 raw row
- mailbox/messages.csv thr_106_0003:2 raw row
- mailbox/threads.csv thr_106_0003 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- +6 more
- Orrell Heys Housing – New entity
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:3 raw row
- +1 more
- Orrell Heys Housing entity
- facts.reconciliation_t0:org_106 facts table
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:3 raw row
- +1 more
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Signals: Orrell Heys Housing signals (no model)
- Orrell Heys Housing / BG-Demo – Proposal entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- call_recorder/calls.csv call_106_003 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:3 raw row
- +1 more
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing / BG-Demo – Proposal entity
- Orrell Heys Housing: Starter prospect AI record
- Key facts page block
- Orrell Heys Housing / BG-Demo – Demo entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- call_recorder/calls.csv call_106_002 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:3 raw row
- +1 more
- Orrell Heys Housing entity
- facts.reconciliation_t0:org_106 facts table
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:3 raw row
- +1 more
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Signals: Orrell Heys Housing signals (no model)
- Orrell Heys Housing / BG-Demo – Proposal entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- call_recorder/calls.csv call_106_003 raw row
- Orrell Heys Housing entity
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:3 raw row
- +1 more
- Orrell Heys Housing entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing / BG-Demo – Proposal entity
- Orrell Heys Housing / BG-Demo – Demo entity
- Evidence trail page block
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- Orrell Heys Housing entity
- The story page block
- Customer: Orrell Heys Housing AI record
- Orrell Heys Housing: Starter prospect AI record
- Orrell Heys Housing – New entity
- Orrell Heys Housing entity
- crm/companies.csv org_106 raw row
- crm/deal_line_items.csv deal_106_01:1 raw row
- crm/deal_line_items.csv deal_106_01:2 raw row
- crm/deal_stage_history.csv deal_106_01:1 raw row
- crm/deal_stage_history.csv deal_106_01:2 raw row
- +1 more
- Orrell Heys Housing entity
- +6 more
- Orrell Heys Housing – New entity
- +3 more
- Orrell Heys Housing: Starter prospect AI record
- Customer: Orrell Heys Housing AI record
- Next step page block
- Open tickets (not yet analysed) page block
- Profile page block
- Sources page block
- Platform usage (not yet analysed) page block