AI facts
As at Fri 9 Oct 2026Bellhurst Accountancy is a Leeds accountancy firm with no contract, no invoices and £0 ARR in the CRM. Its only deal, a new Starter deal with an amount of £26k and an ACV of £20k, closed lost on 27 Sep 2024 with the reason no decision. There is no usage or ticket history. Tom Ashdown quoted Starter at £20k plus £6,000 implementation, and Kevin Lister needed his boss to approve. The last interaction was the 9 Aug 2024 demo.
Profile
Updated 9 Oct 26- IndustryAccountancySource: CRM company record
- Websitebellhurst.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityLeedsSource: CRM company record
- Size140 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 13 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the only deal closed lost on 27 Sep 2024 for want of a decision and nothing has been heard since the 9 Aug 2024 demo. Kevin's boss was never on a call. A fresh approach to Gemma Dobson, the CRM's economic buyer, is the one opening.
Key facts
Updated 9 Oct 26- Last contact9 Aug 2024Call: Bellhurst Accountancy / BG-Demo – Demo · 791 days before 9 Oct 2026
Next step
As at Fri 9 Oct 2026- What
- Tom Ashdown emails Gemma Dobson, copying Kevin Lister, to offer a fresh Starter demo on Bellhurst Accountancy's own data at the current v2 price. Re engage
- Who
Tom Ashdown
- When
- This month by 9 Oct 2026
- Why
- Tom Ashdown should reopen Bellhurst Accountancy by going directly to Gemma Dobson, the Managing Director, who approves spend. The Starter deal closed lost on 27 Sep 2024 for no decision because she was never engaged.
The story
As at Fri 9 Oct 2026Lost: Bellhurst Accountancy's only deal, a new Starter deal, closed lost on 27 Sep 2024 for no decision. Nothing has been heard since the 9 Aug 2024 demo. Tom Ashdown is to approach Gemma Dobson, the Managing Director, with a fresh Starter demo at the v2 price.
Lost: Bellhurst Accountancy never signed. Its only deal, a new Starter deal with an amount of £26k and an ACV of £20k, closed lost on 27 Sep 2024 for no decision, with no order form, invoices or renewal date.
There is no usage and there are no tickets, because Bellhurst never became a customer. Kevin Lister, Head of Revenue Operations and the CRM's champion, joined both calls and called the 9 Aug 2024 demo compelling.
Nothing has been recorded since that demo. The deal stalled on approval: Kevin needed his unnamed boss to sign off, and Gemma Dobson, Managing Director and the CRM's economic buyer, was never engaged.
Tom Ashdown is to email Gemma, copying Kevin, by 9 Oct 2026 to offer a fresh Starter demo on Bellhurst's own data. He will quote the v2 list of £22k plus the £6,000 implementation, with support from Nell Ashcombe and Hannah Lowe.
ARR journey
Platform usage
Documents
Activity
- 22 Sep 2026eventRevenue leaders roundtable
+36
- 16 Apr 2026eventBG-Demo webinar
+32
- 24 Feb 2026eventRevenue leaders roundtable
+43
- 15 Jan 2026eventBG-Demo webinar
+35
- 9 Aug 2024callBellhurst Accountancy / BG-Demo – Demo
- 24 Jun 2024callBellhurst Accountancy / BG-Demo – Discovery
- 20 Jun 2024eventBG-Demo webinar
+16
- 19 Jun 2024email threadDiscovery call next week
- 1 Jun 2024email threadBG-Demo webinar invitation
- 16 May 2024eventBG-Demo webinar
+14
- 2 May 2024dealBellhurst Accountancy – New
Contacts
Evidence trail
Updated 9 Oct 26Bellhurst Accountancy's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 4 AI summaries of 5 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 2 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Bellhurst Accountancy / BG-Demo – Discovery entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy / BG-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- BG-Demo webinar entity
- event_platform/events.csv evt_0591_webinar raw row
- event_platform/registrations.csv evt_0591_webinar:per_11602 raw row
- event_platform/registrations.csv evt_0591_webinar:per_1303 raw row
- event_platform/registrations.csv evt_0591_webinar:per_1304 raw row
- event_platform/registrations.csv evt_0591_webinar:per_13303 raw row
- event_platform/registrations.csv evt_0591_webinar:per_1601 raw row
- +11 more
- BG-Demo webinar entity
- event_platform/events.csv evt_0626_webinar raw row
- event_platform/registrations.csv evt_0626_webinar:per_0403 raw row
- event_platform/registrations.csv evt_0626_webinar:per_12402 raw row
- event_platform/registrations.csv evt_0626_webinar:per_1403 raw row
- event_platform/registrations.csv evt_0626_webinar:per_14501 raw row
- event_platform/registrations.csv evt_0626_webinar:per_14601 raw row
- +13 more
- BG-Demo webinar entity
- event_platform/events.csv evt_1200_webinar raw row
- event_platform/registrations.csv evt_1200_webinar:per_0206 raw row
- event_platform/registrations.csv evt_1200_webinar:per_11803 raw row
- event_platform/registrations.csv evt_1200_webinar:per_13301 raw row
- event_platform/registrations.csv evt_1200_webinar:per_13801 raw row
- event_platform/registrations.csv evt_1200_webinar:per_14702 raw row
- +32 more
- +5 more
- Bellhurst Accountancy / BG-Demo – Discovery entity
- AI opinion page block
- Bellhurst Accountancy: lost prospect AI record
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Starter discovery call with Revenue Ops AI record
- Bellhurst Accountancy / BG-Demo – Discovery entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BG-Demo – Discovery entity
- Demo of the brain for Bellhurst AI record
- Bellhurst Accountancy / BG-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BG-Demo – Demo entity
- Webinar invitation, no reply AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- BG-Demo webinar invitation entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0001:1 raw row
- mailbox/threads.csv thr_067_0001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Discovery call scheduling AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Discovery call next week entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0002:1 raw row
- mailbox/messages.csv thr_067_0002:2 raw row
- mailbox/messages.csv thr_067_0002:3 raw row
- mailbox/threads.csv thr_067_0002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- +5 more
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy: lost prospect AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_067 facts table
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Bellhurst Accountancy – New entity
- facts.arr_monthly:org_067 facts table
- AI facts page block
- Bellhurst Accountancy: lost prospect AI record
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Starter discovery call with Revenue Ops AI record
- Bellhurst Accountancy / BG-Demo – Discovery entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BG-Demo – Discovery entity
- Demo of the brain for Bellhurst AI record
- Bellhurst Accountancy / BG-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BG-Demo – Demo entity
- Webinar invitation, no reply AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- BG-Demo webinar invitation entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0001:1 raw row
- mailbox/threads.csv thr_067_0001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Discovery call scheduling AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Discovery call next week entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0002:1 raw row
- mailbox/messages.csv thr_067_0002:2 raw row
- mailbox/messages.csv thr_067_0002:3 raw row
- mailbox/threads.csv thr_067_0002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- +5 more
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy: lost prospect AI record
- Contacts page block
- Kevin Lister entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/contacts.csv per_6701:org_067 raw row
- Bellhurst Accountancy entity
- Gemma Dobson entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/contacts.csv per_6702:org_067 raw row
- Bellhurst Accountancy entity
- Polly Illingworth entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/contacts.csv per_6703:org_067 raw row
- Bellhurst Accountancy entity
- Kevin Lister entity
- Open deals (computed from the records; nothing to show yet) page block
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy entity
- Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
- hero page block
- Bellhurst Accountancy: lost prospect AI record
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Starter discovery call with Revenue Ops AI record
- Bellhurst Accountancy / BG-Demo – Discovery entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BG-Demo – Discovery entity
- Demo of the brain for Bellhurst AI record
- Bellhurst Accountancy / BG-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BG-Demo – Demo entity
- Webinar invitation, no reply AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- BG-Demo webinar invitation entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0001:1 raw row
- mailbox/threads.csv thr_067_0001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Discovery call scheduling AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Discovery call next week entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0002:1 raw row
- mailbox/messages.csv thr_067_0002:2 raw row
- mailbox/messages.csv thr_067_0002:3 raw row
- mailbox/threads.csv thr_067_0002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- +5 more
- Bellhurst Accountancy – New entity
- facts.reconciliation_t0:org_067 facts table
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Signals: Bellhurst Accountancy signals (no model)
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy: lost prospect AI record
- Key facts page block
- Bellhurst Accountancy / BG-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- facts.reconciliation_t0:org_067 facts table
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Signals: Bellhurst Accountancy signals (no model)
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy / BG-Demo – Demo entity
- Evidence trail page block
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy entity
- The story page block
- Customer: Bellhurst Accountancy AI record
- Bellhurst Accountancy: lost prospect AI record
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Starter discovery call with Revenue Ops AI record
- Bellhurst Accountancy / BG-Demo – Discovery entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BG-Demo – Discovery entity
- Demo of the brain for Bellhurst AI record
- Bellhurst Accountancy / BG-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BG-Demo – Demo entity
- Webinar invitation, no reply AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- BG-Demo webinar invitation entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0001:1 raw row
- mailbox/threads.csv thr_067_0001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Discovery call scheduling AI record
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Discovery call next week entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- mailbox/messages.csv thr_067_0002:1 raw row
- mailbox/messages.csv thr_067_0002:2 raw row
- mailbox/messages.csv thr_067_0002:3 raw row
- mailbox/threads.csv thr_067_0002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- +5 more
- Bellhurst Accountancy – New entity
- Win-back approach to the Managing Director AI record
- Bellhurst Accountancy: lost prospect AI record
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- crm/deal_line_items.csv deal_067_01:1 raw row
- crm/deal_line_items.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:1 raw row
- crm/deal_stage_history.csv deal_067_01:2 raw row
- crm/deal_stage_history.csv deal_067_01:3 raw row
- +2 more
- Bellhurst Accountancy entity
- Starter discovery call with Revenue Ops AI record
- Bellhurst Accountancy / BG-Demo – Discovery entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_001 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BG-Demo – Discovery entity
- Demo of the brain for Bellhurst AI record
- Bellhurst Accountancy / BG-Demo – Demo entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- call_recorder/calls.csv call_067_002 raw row
- Bellhurst Accountancy entity
- Bellhurst Accountancy entity
- crm/companies.csv org_067 raw row
- Bellhurst Accountancy / BG-Demo – Demo entity
- +5 more
- Bellhurst Accountancy – New entity
- Bellhurst Accountancy: lost prospect AI record
- +2 more
- Bellhurst Accountancy: lost prospect AI record
- Customer: Bellhurst Accountancy AI record
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block