AI facts
As at Fri 9 Oct 2026Greyfriar Wealth is a York wealth management prospect with no contract, no invoices and £0 ARR in the CRM. A Growth deal created on 21 Jul 2025, with an amount of £56k and an ACV of £44k, closed lost on 28 Nov 2025 for no decision. No usage or tickets are recorded. A demo was requested for early November 2025, and no record shows it was held. The last recorded interaction was on 7 Oct 2025.
Profile
Updated 9 Oct 26- IndustryWealth managementSource: CRM company record
- Websitegreyfriar.exampleSource: CRM company record
- CountryUnited KingdomSource: CRM company record · CRM code GB · Region UK
- HQ cityYorkSource: CRM company record
- Size130 employeesSource: CRM company record
- CRM ownerTom AshdownSource: CRM company record · Account Executive
- TypeProspectdiffersSource: contracts and invoices (signals) · CRM stage lost · The sources disagree
- StateLostSource: AI assessment · As at Fri 9 Oct 2026 · written 14 Oct 2026
AI opinion
As at Fri 9 Oct 2026Lost, because the Growth deal closed for no decision on 28 Nov 2025 and nothing has been recorded since 7 Oct 2025. The buyers were positive on value and price, so a fresh approach to Fiona Ibbotson and Nick Normanton is a reasonable next engagement.
Key facts
Updated 9 Oct 26- Last contact7 Oct 2025Email: Next steps in discovery · 367 days before 9 Oct 2026
Next step
As at Fri 9 Oct 2026- What
- Tom Ashdown emails Fiona Ibbotson, copying Nick Normanton, to offer a demo of the brain on Greyfriar Wealth's own data inside their Snowflake account. Re engage
- Who
Tom Ashdown
- When
- This week by 9 Oct 2026
- Why
- Tom Ashdown should reopen Greyfriar Wealth with Fiona Ibbotson by offering the demo on their own data that she asked for. The Growth deal closed lost for no decision on 28 Nov 2025, not to a rival, and nothing has been recorded since 7 Oct 2025.
The story
As at Fri 9 Oct 2026Lost: Greyfriar Wealth's Growth deal closed lost on 28 Nov 2025 for no decision, with £0 ARR and nothing recorded since 7 Oct 2025. Tom Ashdown should offer Fiona Ibbotson the demo on their own data that she asked for.
Lost: Greyfriar Wealth never signed. The CRM's Growth deal, amount £56k and ACV £44k, closed lost on 28 Nov 2025 for no decision; there is no contract, no renewal and £0 ARR.
No usage, users or tickets are recorded. Tom Ashdown ran discovery on 29 Sep 2025 with Fiona Ibbotson, Chief Executive, and Nick Normanton, Head of Client Services, who were both positive on value and price.
Nothing is recorded since 7 Oct 2025, and Hugh Kitching, Procurement Manager, never engaged. No record shows that the demo Fiona requested for early November 2025 was held.
Tom should email Fiona, copying Nick, by 9 Oct 2026 to offer that demo on Greyfriar Wealth's own data, with Growth at the v2 list of £50k.
ARR journey
Platform usage
Documents
Activity
- 20 Nov 2025eventBG-Demo webinar
+30
- 1 Oct 2025email threadNext steps in discovery
- 29 Sep 2025callGreyfriar Wealth / BG-Demo – Discovery
- 21 Jul 2025dealGreyfriar Wealth – New
Contacts
Evidence trail
Updated 9 Oct 26Greyfriar Wealth's pages are written from 3 organisation-level AI texts (assessment / next steps) and 1 narrative-level AI text, which in turn draw on 2 AI summaries of 3 raw things (calls, tickets, emails, news), 3 people (3 with an AI write-up) and 1 staff (0 with an AI write-up), shown on 3 pages. 1 AI record in this trail is not written yet.
The trail as a list (block, record, entity, raw row)
- Activity page block
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- call_recorder/calls.csv call_048_001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth – New entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/deal_line_items.csv deal_048_01:1 raw row
- crm/deal_line_items.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:1 raw row
- crm/deal_stage_history.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:3 raw row
- +1 more
- Greyfriar Wealth entity
- BG-Demo webinar entity
- event_platform/events.csv evt_1144_webinar raw row
- event_platform/registrations.csv evt_1144_webinar:per_0105 raw row
- event_platform/registrations.csv evt_1144_webinar:per_10401 raw row
- event_platform/registrations.csv evt_1144_webinar:per_11402 raw row
- event_platform/registrations.csv evt_1144_webinar:per_12302 raw row
- event_platform/registrations.csv evt_1144_webinar:per_1404 raw row
- +27 more
- Next steps in discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- mailbox/messages.csv thr_048_0001:1 raw row
- mailbox/messages.csv thr_048_0001:2 raw row
- mailbox/messages.csv thr_048_0001:3 raw row
- mailbox/messages.csv thr_048_0001:4 raw row
- mailbox/threads.csv thr_048_0001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth / BG-Demo – Discovery entity
- AI opinion page block
- Greyfriar Wealth: lost prospect AI record
- Greyfriar Wealth – New entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/deal_line_items.csv deal_048_01:1 raw row
- crm/deal_line_items.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:1 raw row
- crm/deal_stage_history.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:3 raw row
- +1 more
- Greyfriar Wealth entity
- Greyfriar Wealth discovery call AI record
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- call_recorder/calls.csv call_048_001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar proposal and demo timing AI record
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Next steps in discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- mailbox/messages.csv thr_048_0001:1 raw row
- mailbox/messages.csv thr_048_0001:2 raw row
- mailbox/messages.csv thr_048_0001:3 raw row
- mailbox/messages.csv thr_048_0001:4 raw row
- mailbox/threads.csv thr_048_0001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Nick Normanton, Head of Client Services AI record
- Greyfriar Wealth discovery call AI record
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- call_recorder/calls.csv call_048_001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar proposal and demo timing AI record
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Next steps in discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- mailbox/messages.csv thr_048_0001:1 raw row
- mailbox/messages.csv thr_048_0001:2 raw row
- mailbox/messages.csv thr_048_0001:3 raw row
- mailbox/messages.csv thr_048_0001:4 raw row
- mailbox/threads.csv thr_048_0001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Nick Normanton entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/contacts.csv per_4801:org_048 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth discovery call AI record
- +3 more
- Greyfriar Wealth – New entity
- Greyfriar Wealth: lost prospect AI record
- ARR journey (computed from the records; nothing to show yet) page block
- facts.arr_monthly:org_048 facts table
- Greyfriar Wealth – New entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/deal_line_items.csv deal_048_01:1 raw row
- crm/deal_line_items.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:1 raw row
- crm/deal_stage_history.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:3 raw row
- +1 more
- Greyfriar Wealth entity
- Greyfriar Wealth – New entity
- facts.arr_monthly:org_048 facts table
- AI facts page block
- Greyfriar Wealth: lost prospect AI record
- Greyfriar Wealth – New entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/deal_line_items.csv deal_048_01:1 raw row
- crm/deal_line_items.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:1 raw row
- crm/deal_stage_history.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:3 raw row
- +1 more
- Greyfriar Wealth entity
- Greyfriar Wealth discovery call AI record
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- call_recorder/calls.csv call_048_001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar proposal and demo timing AI record
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Next steps in discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- mailbox/messages.csv thr_048_0001:1 raw row
- mailbox/messages.csv thr_048_0001:2 raw row
- mailbox/messages.csv thr_048_0001:3 raw row
- mailbox/messages.csv thr_048_0001:4 raw row
- mailbox/threads.csv thr_048_0001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Nick Normanton, Head of Client Services AI record
- Greyfriar Wealth discovery call AI record
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- call_recorder/calls.csv call_048_001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar proposal and demo timing AI record
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Next steps in discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- mailbox/messages.csv thr_048_0001:1 raw row
- mailbox/messages.csv thr_048_0001:2 raw row
- mailbox/messages.csv thr_048_0001:3 raw row
- mailbox/messages.csv thr_048_0001:4 raw row
- mailbox/threads.csv thr_048_0001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Nick Normanton entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/contacts.csv per_4801:org_048 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth discovery call AI record
- +3 more
- Greyfriar Wealth – New entity
- Greyfriar Wealth: lost prospect AI record
- Contacts page block
- Nick Normanton entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/contacts.csv per_4801:org_048 raw row
- Greyfriar Wealth entity
- Fiona Ibbotson entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/contacts.csv per_4802:org_048 raw row
- Greyfriar Wealth entity
- Hugh Kitching entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/contacts.csv per_4803:org_048 raw row
- Greyfriar Wealth entity
- Nick Normanton entity
- Open deals (computed from the records; nothing to show yet) page block
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth entity
- Documents (computed from the records; nothing to show yet) page block
- document_store/files.csv * raw row
- hero page block
- Greyfriar Wealth: lost prospect AI record
- Greyfriar Wealth – New entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/deal_line_items.csv deal_048_01:1 raw row
- crm/deal_line_items.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:1 raw row
- crm/deal_stage_history.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:3 raw row
- +1 more
- Greyfriar Wealth entity
- Greyfriar Wealth discovery call AI record
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- call_recorder/calls.csv call_048_001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar proposal and demo timing AI record
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Next steps in discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- mailbox/messages.csv thr_048_0001:1 raw row
- mailbox/messages.csv thr_048_0001:2 raw row
- mailbox/messages.csv thr_048_0001:3 raw row
- mailbox/messages.csv thr_048_0001:4 raw row
- mailbox/threads.csv thr_048_0001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Nick Normanton, Head of Client Services AI record
- Greyfriar Wealth discovery call AI record
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- call_recorder/calls.csv call_048_001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar proposal and demo timing AI record
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Next steps in discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- mailbox/messages.csv thr_048_0001:1 raw row
- mailbox/messages.csv thr_048_0001:2 raw row
- mailbox/messages.csv thr_048_0001:3 raw row
- mailbox/messages.csv thr_048_0001:4 raw row
- mailbox/threads.csv thr_048_0001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Nick Normanton entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/contacts.csv per_4801:org_048 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth discovery call AI record
- +3 more
- Greyfriar Wealth – New entity
- facts.reconciliation_t0:org_048 facts table
- Greyfriar Wealth – New entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/deal_line_items.csv deal_048_01:1 raw row
- crm/deal_line_items.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:1 raw row
- crm/deal_stage_history.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:3 raw row
- +1 more
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth – New entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Signals: Greyfriar Wealth signals (no model)
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth: lost prospect AI record
- Key facts page block
- facts.reconciliation_t0:org_048 facts table
- Greyfriar Wealth – New entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/deal_line_items.csv deal_048_01:1 raw row
- crm/deal_line_items.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:1 raw row
- crm/deal_stage_history.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:3 raw row
- +1 more
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth – New entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Signals: Greyfriar Wealth signals (no model)
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth entity
- Next steps in discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- mailbox/messages.csv thr_048_0001:1 raw row
- mailbox/messages.csv thr_048_0001:2 raw row
- mailbox/messages.csv thr_048_0001:3 raw row
- mailbox/messages.csv thr_048_0001:4 raw row
- mailbox/threads.csv thr_048_0001 raw row
- Greyfriar Wealth entity
- facts.reconciliation_t0:org_048 facts table
- Evidence trail page block
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth entity
- The story page block
- Customer: Greyfriar Wealth AI record
- Greyfriar Wealth: lost prospect AI record
- Greyfriar Wealth – New entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- crm/deal_line_items.csv deal_048_01:1 raw row
- crm/deal_line_items.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:1 raw row
- crm/deal_stage_history.csv deal_048_01:2 raw row
- crm/deal_stage_history.csv deal_048_01:3 raw row
- +1 more
- Greyfriar Wealth entity
- Greyfriar Wealth discovery call AI record
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- call_recorder/calls.csv call_048_001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth / BG-Demo – Discovery entity
- Greyfriar proposal and demo timing AI record
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Next steps in discovery entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- mailbox/messages.csv thr_048_0001:1 raw row
- mailbox/messages.csv thr_048_0001:2 raw row
- mailbox/messages.csv thr_048_0001:3 raw row
- mailbox/messages.csv thr_048_0001:4 raw row
- mailbox/threads.csv thr_048_0001 raw row
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Greyfriar Wealth entity
- crm/companies.csv org_048 raw row
- Nick Normanton, Head of Client Services AI record
- +3 more
- Greyfriar Wealth – New entity
- Greyfriar Wealth: lost prospect AI record
- Customer: Greyfriar Wealth AI record
- Next step page block
- Open tickets (computed from the records; nothing to show yet) page block
- Profile page block
- Sources page block
- Platform usage (computed from the records; nothing to show yet) page block